Marketing & Advertising |
David Dubois, INSEAD Assistant Professor of Marketing

The rise of social media has put more power in the hands of a diversity of stakeholders who now shape for a large part of what is viewed as luxury. As a result, luxury brands have to learn how to negotiate their identity by striking new deals with...

When I hear music, I fear no danger. I am invulnerable. ---- Henry David Thoreau

Economics & politics |

With its economic and political influence increasingly questioned, can Europe ever hope to become a genuine world power?

Marketing & Advertising |

Intangible assets, such as brands, drive value creation. It’s time more companies brought them into the boardroom.

Management progression should not be based on greater insulation from customers. Emerging leaders must spend time on the ground...

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Whether you are in conversation with presidents or shopkeepers, the Chairman or those that keep the factory floor running, the...

Every so often, an innovative product fails to achieve widespread adoption because companies don’t connect the dots for consumers.