Marketing & Advertising |
Frederic Godart, Assistant Professor of Organisational Behaviour

Newly rich Russian and Chinese consumers have kept the luxury sector buoyant in recent years. Will these markets continue to be the lands of opportunity for luxury brands as the world turns against Russia and the Chinese leaders enforce their anti...

Is it time for a CEO school to train leaders for the top job or is it even a profession one can be schooled in?

Basing marketing strategies on relationships with doctors won’t suffice anymore. Sea changes in the pharmaceutical industry are...

Economics & politics |

With interest rate cuts and policy reforms lacking the power to kick-start a Eurozone recovery, is it time for “helicopter money”?

Strategy |

On-line forums of angry stakeholders have the power to destroy a unit of a multinational firm. Is anyone at your company listening to them?

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