Diversity |

In cross-cultural negotiations, be aware of cultural differences but don’t feel you have to adapt your behaviour.

Marketing & Advertising |

Without a strong brand-building philosophy, many developing companies may never truly emerge to global prominence.

Family-owned companies have entrenched cultures and values. Outsiders are needed to balance such firms, but they must tread...

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Do you trust with your head or with your heart? There is a big difference between cultures when it comes to building trust, and...

The revival of McDonald’s will be a detailed, painful, disciplined and comprehensive journey but an essential one.