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Business schools and the crisis

---- by Frank Brown, Dean of INSEAD ----


I have heard from a lot of people in the past month. Many of them ask me about the job market for our MBAs, our endowment, our executive education business and about our alumni whose jobs are at risk. But there are some who ask what are you doing about this? What is your role now and in the future as a business school?


Frank BrownI don't presume or pretend to have all the answers, but I do have some thoughts. Firstly, I believe a lot of today’s troubles have been driven not just by greed, but by a lack of confidence. I think the average employee, maybe a business school graduate, lacks the confidence to ask the tough questions. We saw it in Enron when fast-talking finance chief Andrew Fastow got his way and no one challenged him. We saw it at WorldCom as well. That past era of trouble is all too recent I might add. Now we have seen it with structured products that most people didn't understand.

Where, I ask, were the bright, well-educated and especially confident young employees who should have been challenging the logic of this stuff? They were not confident enough, I say. It is uncomfortable to ask for an explanation of an acronym like CDO. What does it mean? What is its real value? Is it sustainable? These are tough questions because they expose the questioner to the smirk of the all-knowing creator of the product. Someone like Fastow maybe.

The other problem I see is one of self-perpetuation of leaders. When we look at the credit crisis, many of the firms now in trouble were led by people who had been in place for many years. They had built great teams perhaps, but were they too cosy to challenge each other -- or challenge the person at the top?

I said I don't have all of the answers. The one thing I do know is that as business schools, we need to teach the basics, but we also need to convince our students to be sceptical and to challenge conventional thinking. MBAs need to have the confidence to ask the tough questions and not be satisfied with the answers until they get the facts.

We also need to instill a confidence that makes people eager to do new things and not just hang on to a job because it pays well. The confidence to reinvent oneself periodically creates opportunities for innovation and entrepreneurship, and ensures that teams don't become too entrenched.

There are lessons as well here for boards of directors. How many boards accepted valuations and management assurances without really asking the tough questions and understanding the answers? How many boards allowed leaders to remain in place without much of a succession plan?

Well, when the dust settles, and I hope it does, there will be lots of blame to go around. I am sure I will continue to get some of the same tough questions. As for me, I intend to focus on the future and make sure our students learn from the past. There is too much to ignore.



Frank Brown’s book ‘The Global Business Leader’ is published by Palgrave Macmillan.

FB 11/08



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Your Comments
I fully agree with Reynier´s comment: in a corporate environment - and particularly with US firms - there is tremendous pressure for optimism, euphoria and positivism - critical questions are not welcome. From my experience I can only recommend (you) watch carefully what is happening and not to be afraid of leaving in time.
So perhaps reflecting on corporate culture, (US) management habits and conformity pressure - all business school relevant aspects - could help.
Regards,
Walter
posted on : 22-Jun-2009
Dear Mr. Brown,
Yes sir, your assumption is right ... I am a graduate student (and) I also fear for my job.

In your article, the concept re: asking tough questions is certainly good.

Thanks and Regards
Sangamesh.PK
posted on : 26-Feb-2009
Dear Mr. Brown,

What happens when both confidence and communication skills are present, yet the status-quo endures? My thoughts on this topic keep turning to the need to recognise the issue is less about technical abilities and more about political savvy.

A guy like Fastow could not have gone unchallenged because he was surrounded by either incompetents or timid stars. He must have thrived because he selected and promoted his assistants based on his personal interest, who selected their assistants based on their personal interest, and so on. If we could dissect an organisation, would we not find a hierarchy in which the upper levels have well-aligned personal interests and guard their territory well? I do not know enough about the culture of these case study companies, but I would venture the guess that members of the lower levels would be required to align their values or disembark well before being promoted to a position that would afford them the perspective necessary to understand and challenge a structural problem.

In other words, those who would cannot, those who could, will not.

Have you heard of any multi-billion company that functions on a strictly non-hierarchical basis, where the quality of ideas takes precedence over rank or tenure? I know such an organisation is theoretically possible, but what would it take to make it a reality.

Sincerely,
CC – Dubai, UAE
posted on : 16-Dec-2008
Business school plays an important role in charting the human cultural mandate. While post-modernism propagates individualism and consumerism, a crisis in a time such as this provides us a space to reflect on what the fundamentals are, the values, the true contribution to the society instead of superficial high expectations. Business school is a place to build characters and inner strength of individuals who would one day return to the community and society to make an impact. Don't they?

(No name provided)
posted on : 03-Dec-2008
Thanks for adding these comments on asking questions. In the corporate world such questions are often seen as "negativism" and you are seen as a "problem causer" rather than a "challenge addresser". Beside being confident, one also needs pretty savvy communications skills to avoid being accused of causing a negative atmosphere. I am not sure how education can address that, but both are necessities to question the establised thinking.

Lastly, as many INSEAD alumni worked in investment banking and did contribute to the development of those fancy tools no one understood, should we as a school not do some self reflection on that topic? Projecting it forward a new challenge is arising in the area of carbon trading, which is highly complex and seems mostly to benefit the people who constructed it, but not really reduce CO2 emissions yet. After studying the CDM mechanisms in 2005, I finally understood why president Bush did not sign the Kyoto protocol: he just could not get to understand how it works. And being a "simple" Texan he would never sign something so important, which he could not explain to his voters.

Best regards,

Reynier
posted on : 20-Nov-2008

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