Tradition, culture, craftsmanship all contribute to the brand you buy. But how much more are you willing to pay for that label?
Could social media and e-commerce provide the road to salvation for beleaguered High Street retailers? In Britain, shopkeepers figure you can beat them – but how?
One German confectioner is saying “Bah, humbug!” to the Christmas cookie business, weary of high sugar prices, low profit margins, and tough sales competition.
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Food marketers have taken the blame for seducing consumers into over-eating. But expert researchers claim it doesn’t have to always be this way…
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When Reinold Geiger put his money into L'Occitane en Provence, he thought he’d be a hands-off investor. Looking back he realises it takes a tough man to build a successful skin care company.
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The 2012 Summer Games cost £9 billion. What kind of stimulus will that bring to the U.K. economy? And what will remain after the medals have been awarded and the cheering stops?
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Established in 1854, Louis Vuitton designed and introduced flat-bottom luggage trunks made with trianon canvas.
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Chinese consumers are hungry for foreign brands but for Apple products, in particular, the demand is insatiable. What explains China’s love affair with Apple?
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Retailers have looked at the Chinese consumer as the saviour of economic growth. But as recession hovers on the horizon, will these consumers be putting away their pocketbooks?
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Do companies require radical innovations to woo consumers? New research suggests…no!
well the best laid plans.... - Whatever the logic behind this decision Bahlsen has been forced by massive...
Market Segmentation options - Congratulations Nam ...