Amitava Chattopadhyay, INSEAD Professor of Marketing and The GlaxoSmithKline Chaired Professor of Corporate Innovation

Today’s customers yearn for a return to business done right, not just fast. Companies that are providing responsible products are standing the test of time.

Social class doesn’t dictate unethical behaviour, but when the rich or the poor infringe laws and norms, they tend to do so for very different reasons.