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Prize winning for awarded publications With teaching note

   Title     Year  
(part D)

No Abstract Available
  
Robert Mondavi Corporation in France (part A)

No Abstract Available
  
Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States
Stephen Andrew T.
The Ford Fiesta Movement was a social media campaign run by Ford in the U.S. during 2009 to generate buzz for the upcoming launch of the 2011 Fiesta sub-compact car. This case examines the campaign's ...
 2010
Indian Wine - Ce n'est pas possible !
Narain Dhruv ; Zeisberger Claudia ; Kapadia Romain and Scott Elizabeth
The case outlines the investment details regarding Gem India Advisors equity investment in Sula Wines. After winning a 19% marketshare in the Indian Wine market in less than four years, Sula Wines is ...
 2010
test claire 2

No Abstract Available
   2010
test Claire

No Abstract Available
 2010
Karolinska Sjukhuset (Spanish) (part A)
Teboul James
Este caso describe la gran transformación llevada a cabo en uno de los mayores hospitales universitarios de Suecia. Los cambios incluyeron nuevos enfoques principales: el paciente como cliente final, ...
 2010
Karolinska Sjukhuset (Spanish) (part B)
Teboul James
No Abstract Available
 2010
Napoleón Bonaparte: ¿Víctima de una estrategia inferior?
Kim W. Chan ; Mauborgne Renee ; Van der Heyden Ludo and Sinha Atul
Comprobamos cómo Napoleón, después de toda una vida llevando a cabo estrategias y formas de liderazgo personales de gran nivel, al final no logró el éxito. Vemos un auge meteórico al principio (victor...
 2010
A Unilever no Brasil 1997-2007: Estratégias de Marketing para Consumidores de Baixa Renda
Chandon Pierre and Pedro Pacheco Guimaraes
A Unilever é uma marca de detergente em pó líder no Brazil, com uma cotação de 81% no mercado de acções. Laercio Cardoso deve decidir (1) se a Unilever deve desviar dinheiro das suas marcas premium pa...
 2010
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