Disseminating Strategy: A User’s Guide
By Charles Galunic, Professor of Organizational Behaviour with Alvin Lee, Web Editor

Your new strategy looks good on paper, it looks good in the executive suite. But what does it take for the work force to get it?

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Making Tyres for the Cognoscenti

Pirelli tyres mean race cars, sports cars and glamour but the man driving the company understands that to be number one on the fast track, you have to watch the landscape as well.

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  • In Defence of Military Procurement

    Western governments are debating hefty cuts in defence spending as deficits soar and the threat of large-scale war recedes. Now it’s the major contractors such as Northrop Grumman who are under fire. What’s their winning strategy?

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  • How to Manoeuver in Space

    The battle for a bigger share of the commercial satellite market is heating up as demand skyrockets for new multimedia services. Innovative satellite technologies are cutting the cost of market entry. But what else does it take to secure a...

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  • French Flair, Asian Ambition

    When Reinold Geiger put his money into L'Occitane en Provence, he thought he’d be a hands-off investor. Looking back he realises it takes a tough man to build a successful skin care company.

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  • Creating a Star Team

    A perfect working team is more than a set of great CVs; it also encompasses competent jerks and loveable fools.

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  • Dream your way to success

    It’s not all about business plans and spreadsheets and getting to the next goal. The picture of real success is at least partly in your mind.

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