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Leadership & Organisations

The Music of Power

Li Huang, INSEAD Assistant Professor of Organisational Behaviour |

When I hear music, I fear no danger. I am invulnerable. ---- Henry David Thoreau

Moments before Michael Phelps, the most decorated Olympic medallist, dived into the water to win his 18th and final gold medal at the 2012 Summer Olympic Games in London, he was calmly listening to music with his headphones on. This was not the first time he listened to music before an important race and he is certainly not alone in doing so. Many top athletes listen to music to psych themselves up before games. Seeing this ritual time and time again made us wonder whether certain music might be able to prepare us psychologically to better achieve our goals. In particular, we were curious if music can actually make us feel more powerful.  

In “The Power of Music: Perceptual and Behavioral Consequences of Powerful Music” I co-authored with Dennis Y. Hsu of University of Hong Kong, Loran F. Nordgren and Derek D. Rucker of Northwestern University, and Adam D. Galinsky of Columbia University, we first tested a range of songs and asked participants to rate how powerful they sounded. When we later played three of these songs that were rated most powerful and three least powerful to other participants, we found that listening to the powerful songs implicitly activated the construct of power in another group of participants: for example, power-primed participants were more likely to complete the word fragment “p__er” as “power” rather than “paper” compared to those who listened to non-power music.

More importantly, in subsequent studies, these “power tunes,” systematically generated three important downstream consequences that previous research has shown is associated with power: abstract thinking, illusory control, and the tendency to take action.  Specifically, participants listening to the high-power music in the background were significantly better at seeing the “big picture” than those listening to the low-power music, finding the commonality among words that are closely and loosely representative of an overarching category (for example, carrot and garlic both being exemplars of vegetables). Moreover, they experienced a sense of control when they didn’t actually have control, choosing to roll a die themselves rather than letting someone else roll the die for them even though the outcome would be random in either case. Finally, power tunes disinhibited these participants and led to a stronger tendency to take action, for example, making the first move in a debate.  

Pump up the bass

What is it about music that infuses a sense of power in us and leads to power-related thoughts and behaviours? While previous research has focused on lyrics, we also realised that dominant individuals in both humans and many animal species often have a deep voice, so, we decided to focus on an element that has not yet received much research attention - the bass. We took a single piece of instrumental music and varied the bass levels, creating a heavy-bass and a light-bass version. As we predicted, participants listening to the heavy-bass version reported feeling more powerful than those listening to the light-bass version and, again, produced more power-related words in the same exercise as before. 

Power in thought and action

Given that music can improve the ability to “see the forest for the trees” and the tendency to take action, it can play a substantial role in organisational processes. Henry Kissinger said “The task of the leader is to get his people from where they are to where they have not been.” Leaders must have the ability to see the broader landscape of their industry and society. Only after seeing the big picture themselves can they engage others in their vision, chart the course of the best corporate strategy, and mobilise resources accordingly. A quick session with headphones before that next board meeting might help leaders better see the forest for the trees.

Now consider music’s ability to promote action through the feeling of power.  Numerous studies, for example, have demonstrated a clear advantage of making the first move in negotiations especially when negotiators are well prepared. Music could help less assertive negotiators feel more confident, make the first offer, and anchor the negotiation in their favour. In a more general context, for anyone with a job interview on the horizon, pumping yourself up with your favourite tunes might just give a confidence boost and that extra edge.

So, what exactly should you have on your iPod if you would like a power boost? Of the 31 pieces of music across several different genres that we tested, Queen’s “We Will Rock You”, 2 Unlimited’s “Get Ready for This” and 50 Cent’s “In Da Club” came out on top. At the bottom of the charts, were Fatboy Slim’s “Because We Can”, Baha Men’s “Who Let the Dogs Out” and Notorious B.I.G.’s “Big Poppa”. How long should you listen to them? Three minutes was enough to make a behavioural difference in our studies. What if you are a fan of other music genres? Don’t worry. Pump up the bass on your favourite tracks and let the feeling of power wash over you.

Li Huang is Assistant Professor of Organisational Behaviour at INSEAD.

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isle of us,

Seems to me that if there ever was a way to consider how 'business'/economy could best serve humanity and how 'stretching' people in terms of ambition and achievement could promote economic development, this is it... Creative convergence.

Julie Marat,

Music could help less assertive negotiators feel more confident, make the first offer, and anchor the negotiation in their favour.

Mary Malone,

Music inspires. You can be at the office or just doing house cleaning. If you need to just relax, again music inspires. If the person is eclectic, then depending on the mood and what he/she is doing at the time, the music can make the difference.


Music is far more than frequencies, overtones, harmony, rhythms, counterpoint, etc. - music channels energy... like Plato's concept of the 'realm of ideas' we can all tap, music invites a connection to something way beyond ourselves and the world(s) we perceive. Our language best describes this as 'inviting the muse' - when we tap into it, we know. It's pure magic and can touch and inspire every emotion and take us on journeys nothing short of the mystical.

I've been fortunate in life to have a close friend, brother really after all these years, who is now recognized as one of the world's great musicians of our times. (he was always destined to be so). But back in the day, before fame and success, when he was playing bars and cocktail lounges there was one gig at a pub for business people after work he would play and we used to play a game. I would pick someone at the bar or at a table - didn't matter if they were talking with friends or alone... and my buddy would knock around songs he thought might grab their attention (mostly old show tunes) and when he got their attention he knew it, they would pause in their current stream of whatever they were doing and he would take them on a journey of improvisation. They would stop talking, give their full attention to the music happening in the moment... even walk over to the piano to be close and listen... he would take them on a journey for 4-5 minutes and then let them down gently. They would smile, often say 'thank you' or offer a nod and then resume their time with their friends or their thoughts. I would smile, nod and pick another. He was their flight captain to take them someplace special. It was a combination of the trigger melody that meant something to them, his skill as a musician to create a profoundly meaningful musical journey and his personal spirit - the very special human being that he is that made these experiences possible.

Yes, music can get us in touch with our personal power - and it can also heal... and, if played just the right way, can uplift humanity and inspire an evolution to a far better world.


Now consider music’s ability to promote action through the feeling of power.


In my view,music promotes healing, calming of nerves, relaxes, connects the human should with something sacred. We crave tol listen to some songs which life our souls from depression, anger and anxiety. Why not play soft music in Hospitals where terminally ill are treated and also in Cancer wards where the human pain is intolerable. Teach children in school free music appreciation. Won't these help our society?
Thanks for reading

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