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Leadership and skills training

 

It’s important that the African authorities allow ideas, capital and businesses to circulate and develop. That’s according to Loic Sadoulet, academic director of INSEAD’s Africa Initiative.

Loic Sadoulet

The Affiliate Professor of Economics says it’s also necessary to ‘demystify’ Africa, and give students and faculty in the West greater exposure to the continent.  

 “Let’s go and see high-quality business in Africa,” he says.

“If you think about the mobile money systems – Kenya, South Africa – a whole bank is run completely out of a cell phone.” 

“I was in Ghana (recently) and the head of Equity Bank transferred money from his phone to my phone when we were both roaming in Ghana.”   

“That meant securing two, three big security issues. Why can’t a French banking institution do this?” 

Brain drain or gain? 

A question that is frequently raised, Sadoulet says, is whether business schools such as INSEAD are just taking the best and brightest out of Africa. 

In INSEAD’s case, 50 per cent of its African alumni return to their continent – but not necessarily to their own country.

 “But what I am more worried about is only one per cent of our total class goes to work in Africa,” he says. “Why aren’t there opportunities?  I would love to be able to foster more brain exchanges.”  

“Forget about brain drain. It is good for people to move around across the continent, inside the continent.” 

Sadoulet also told participants at the Forum in Paris that he knows many MBAs who would welcome the opportunity to work in Africa, especially now there is an economic downturn.



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Perceptions are at the heart of the matter when it comes to the dearth of opportunities for Westerners in Africa. The sparse coverage there is of Africa in the Western business media focuses almost entirely on bad news out of Africa (Darfur, Somali pirates, Zimbo, boat people etc.)

One-sided coverage leads to further mystification of Africa in the West.

Ironically, Western advances in ICT (satellite TV, internet) have led to an asymmetric demystification of the West in dualistic Africa. Now, a middle class African (and there are more of them each passing day) privileged to afford satellite TV can glean valuable insights on the workings of Western capitalism off Bloomberg TV and CNBC.

Probably a Westerner's only media exposure to Africa, on an average day, from the same Bloomberg feed, is the Water Aid charity's continual solicitation for donations (witness the standard African kid; distended belly and attendant houseflies). Given such images,the West's best and brightest will steer well clear of Africa. Perfectly rational response. And a manifestation of the Law of Unintended Consequences.

What the Western media don't expose is the fact that Africa is comprised of 50-odd countries at different stages of development. But crucially, the dualistic nature of Africa is not exposed (the famous Mercedes-driving African bankers). Crucially, bacause the bankers represent the investment and development potential of Africa.

Negative perceptions and realities may lead to positive outcomes (Porter's selective factor disadvantages?). Nigeria is often rated as one of the most corrupt countries in the world. But it is possible that operational experience in a very corrupt business environment (perceived or actual) is a competitive advantage for Nigerian business. Operating anywhere else on the planet becomes a walk in the park.

Cholwe Muleya Kabeta
Lusaka, Zambia
posted on : 27-Apr-2009

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