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                <title>Blue Ocean Strategy on INSEAD Knowledge</title>
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                <copyright>INSEAD March 2007, All rights reserved.</copyright>
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              <title>In search of blue oceans: AOL (Europe)</title> 
                  <link>http://knowledge.insead.edu/AOLEurope.cfm</link> 
	              <pubDate>Fri, 21 Dec 2007 11:09:03 GMT</pubDate>
                  <description><![CDATA[ Internet business America Online (AOL) has had a chequered history since its marriage to the US media giant Time Warner in 2002. Yet, despite the challenges it faces, AOL Europe’s current CEO Dana Dunne is bullish about the relevance and importance of Blue Ocean thinking to the company.<br /> ]]></description> 
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              <title>In search of blue oceans</title> 
                  <link>http://knowledge.insead.edu/contents/BOS.cfm</link> 
	              <pubDate>Thu, 27 Sep 2007 10:48:43 GMT</pubDate>
                  <description><![CDATA[ First came the book and now there is an institute in the making. The international bestseller, ‘Blue Ocean Strategy’ written by INSEAD professors W. Chan Kim and Renée Mauborgne, sold more than a million copies in its first year of publication and is being published in a record-breaking 39 languages. Although there are no plans for a follow-up book at this stage, INSEAD is currently setting up the INSEAD Blue Ocean Strategy Institute. In a rare interview, Kim and Mauborgne told Knowledge they knew there would be an audience for their research as their articles in the Harvard Business Review had sold half a million reprints. ]]></description> 
                  <guid>http://knowledge.insead.edu/contents/BOS.cfm</guid> 
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              <title>In search of blue oceans: The Starwood experience</title> 
                  <link>http://knowledge.insead.edu/contents/Starwood.cfm</link> 
	              <pubDate>Thu, 25 Oct 2007 03:37:30 GMT</pubDate>
                  <description><![CDATA[ Are companies using Blue Ocean Strategy to search for ‘uncontested market space’ and, if so, how? One group which has been exploring blue ocean thinking for the past three years is Starwood Hotels and Resorts. <br /><br>
<br /><br>
However, as INSEAD Knowledge has been finding out, the company has so far been taking a step-by-step approach to implementing the concept, rather than try to realise any sort of ‘grand vision’. As Starwood Vice President Robyn Pratt puts it, it’s more a question of finding ‘blue puddles, lakes or rivers’ at this stage rather than ‘blue oceans’ as such. ]]></description> 
                  <guid>http://knowledge.insead.edu/contents/Starwood.cfm</guid> 
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           <item> 
              <title>Social entrepreneurship: Innovative care for the elderly</title> 
                  <link>http://knowledge.insead.edu/InnovativeCareElderly080405.cfm</link> 
	              <pubDate>Wed, 23 Apr 2008 11:54:28 GMT</pubDate>
                  <description><![CDATA[ Some ten years ago, when Jean-Daniel Muller and his friend, Jean-Michel Ricard, were studying to become sports teachers  both aged 23  they felt that not enough was being done to help the elderly. So, they decided to develop a series of exercises for the elderly as part of their 3-month practicum, which would eventually form the basis of an innovative scheme. <br>
<br>
Their theory was that physical activity would improve the quality of life of those aged 75 and above, and help them lead independent lives. So they developed gentle exercises that could be performed while being seated. <br>
<br>
 ]]></description> 
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