Latest articles published on the INSEAD Knowledge website. http://knowledge.insead.edu/home.cfm INSEAD March 2007, All rights reserved. EN Fri, 20 Jan 2012 08:41:53 GMT FeedForAll Mac v2.1 (2.1.0.1); http://www.FeedForAll.com/ http://knowledge.insead.edu/images/favicon.png http://knowledge.insead.edu/home.cfm 64 64 http://knowledge.insead.edu/Banyantree.cfm?vid=13 Fri, 21 Dec 2007 11:07:58 GMT


Having left journalism to join the family business, Ho Kwon Ping, Founder and Executive Chairman of the luxury hotel Banyan Tree Group, realised that his family’s various contract manufacturing companies were stuck in constant competition on the basis of cost alone, and that the hotel business could provide a vehicle for such proprietary brand creation.
]]> http://knowledge.insead.edu/Banyantree.cfm?vid=13 http://knowledge.insead.edu/contents/Amitava.cfm Tue, 20 Mar 2007 05:19:28 GMT http://knowledge.insead.edu/contents/Amitava.cfm http://knowledge.insead.edu/contents/paddy.cfm Wed, 23 May 2007 05:19:28 GMT http://knowledge.insead.edu/contents/paddy.cfm http://knowledge.insead.edu/contents/chandon.cfm Fri, 25 May 2007 05:19:28 GMT http://knowledge.insead.edu/contents/chandon.cfm http://knowledge.insead.edu/contents/Wertenbroch.cfm Thu, 23 Aug 2007 12:36:03 GMT http://knowledge.insead.edu/contents/Wertenbroch.cfm http://knowledge.insead.edu/contents/Katona.cfm Thu, 25 Oct 2007 03:21:45 GMT http://knowledge.insead.edu/contents/Katona.cfm http://knowledge.insead.edu/contents/ILSAbranding.cfm Tue, 13 Nov 2007 02:28:36 GMT
Why, in a burgeoning region that’s brand-crazy, have very few homegrown favorites earned world-class recognition? What will it take for Asian companies to rise to the level of global superstar? ]]> http://knowledge.insead.edu/contents/ILSAbranding.cfm http://knowledge.insead.edu/OntheBrandingEdge080401.cfm Wed, 23 Apr 2008 11:58:46 GMT ]]> http://knowledge.insead.edu/OntheBrandingEdge080401.cfm http://knowledge.insead.edu/BrandIsTheBusiness080407.cfm Wed, 23 Apr 2008 12:02:31 GMT http://knowledge.insead.edu/BrandIsTheBusiness080407.cfm http://knowledge.insead.edu/ExpensiveMedicationMorePotent080402.cfm?vid=145 Wed, 23 Apr 2008 12:08:34 GMT ]]> http://knowledge.insead.edu/ExpensiveMedicationMorePotent080402.cfm?vid=145 http://knowledge.insead.edu/TheMomentumEffect080607.cfm?vid=52 Wed, 25 Jun 2008 07:46:16 GMT
]]> http://knowledge.insead.edu/TheMomentumEffect080607.cfm?vid=52 http://knowledge.insead.edu/CSRMarketingTrends080902.cfm Tue, 30 Sep 2008 04:21:24 GMT
]]> http://knowledge.insead.edu/CSRMarketingTrends080902.cfm http://knowledge.insead.edu/SupersizingDownsizing080901.cfm Tue, 30 Sep 2008 04:27:06 GMT ]]> http://knowledge.insead.edu/SupersizingDownsizing080901.cfm http://knowledge.insead.edu/GucciDreams081019.cfm?vid=104 Thu, 30 Oct 2008 07:58:42 GMT
Not so according to Robert Polet, chairman of the Gucci Group. While he agrees that consumer psyche vis-à-vis buying behaviour has taken a hit, he believes that his company is in the business of selling dreams – and you can’t put a price tag on a dream.
]]> http://knowledge.insead.edu/GucciDreams081019.cfm?vid=104 http://knowledge.insead.edu/ChinaSportswear081092.cfm?vid=96 Thu, 30 Oct 2008 07:41:56 GMT http://knowledge.insead.edu/ChinaSportswear081092.cfm?vid=96 http://knowledge.insead.edu/contents/MarketingInDownturn090217.cfm?vid=186 Thu, 19 Feb 2009 08:39:18 GMT
In a new working paper by INSEAD professors ‘Paddy’ V. Padmanabhan and Pushan Dutt called ‘When to push the panic button?’, the authors drill down on the impact of economic crises on consumer behaviour in different categories of products and services in developing, as well as developed countries.
]]> http://knowledge.insead.edu/contents/MarketingInDownturn090217.cfm?vid=186 http://knowledge.insead.edu/contents/PricingGuidelines.cfm Thu, 19 Feb 2009 08:43:06 GMT http://knowledge.insead.edu/contents/PricingGuidelines.cfm http://knowledge.insead.edu/Disney090323.cfm?vid=197 Mon, 30 Mar 2009 09:23:22 GMT http://knowledge.insead.edu/Disney090323.cfm?vid=197 http://knowledge.insead.edu/KFCinChina090323.cfm?vid=195 Wed, 15 Apr 2009 06:00:54 GMT http://knowledge.insead.edu/KFCinChina090323.cfm?vid=195 http://knowledge.insead.edu/recession-advertising-consumerism-090730.cfm?vid=288 Thu, 30 Jul 2009 11:30:07 GMT
]]> http://knowledge.insead.edu/recession-advertising-consumerism-090730.cfm?vid=288 http://knowledge.insead.edu/contents/marketing-7-Eleven-Shanghai-090911.cfm Fri, 11 Sep 2009 11:06:37 GMT
]]> http://knowledge.insead.edu/contents/marketing-7-Eleven-Shanghai-090911.cfm http://knowledge.insead.edu/SiemensstrategicdirectionforChina090505.cfm?vid=237 Tue, 05 May 2009 09:04:27 GMT
But the correlation doesn’t stop there, according to Ursula Boehm, Vice President, Operations (International Business) at Siemens.

]]> http://knowledge.insead.edu/SiemensstrategicdirectionforChina090505.cfm?vid=237 http://knowledge.insead.edu/contents/marketing-conspicuous-consumption-100312.cfm Fri, 12 Mar 2010 05:09:04 GMT http://knowledge.insead.edu/contents/marketing-conspicuous-consumption-100312.cfm http://knowledge.insead.edu/contents/marketing-supermarket-shelving-091221.cfm?vid=360 Mon, 21 Dec 2009 08:59:25 GMT ]]> http://knowledge.insead.edu/contents/marketing-supermarket-shelving-091221.cfm?vid=360 http://knowledge.insead.edu/contents/marketing-neil-rackham-091013.cfm?vid=321 Thu, 15 Oct 2009 03:30:54 GMT ]]> http://knowledge.insead.edu/contents/marketing-neil-rackham-091013.cfm?vid=321 http://knowledge.insead.edu/contents/marketing-newspaper-industry-100520.cfm?vid=423 Thu, 20 May 2010 09:25:07 GMT http://knowledge.insead.edu/contents/marketing-newspaper-industry-100520.cfm?vid=423 http://knowledge.insead.edu/contents/the-price-of-perception-101015.cfm?vid=483 Wed, 20 Oct 2010 11:53:38 GMT http://knowledge.insead.edu/contents/the-price-of-perception-101015.cfm?vid=483 http://knowledge.insead.edu/contents/social-media-price-of-perception-101015.cfm Wed, 20 Oct 2010 11:55:43 GMT http://knowledge.insead.edu/contents/social-media-price-of-perception-101015.cfm http://knowledge.insead.edu/sir-david-tang-business-in-china-101018.cfm?vid=480 Wed, 20 Oct 2010 11:42:35 GMT
“I don’t think economic development has ever changed human nature,” says Tang. “China is able now, with a rising middle class, to start thinking about all the bourgeois things, about life of the next-door neighbour. And that’s why, in a way, consumption behaviour is perceived to be changing.” ]]> http://knowledge.insead.edu/sir-david-tang-business-in-china-101018.cfm?vid=480 http://knowledge.insead.edu/contents/marketing-social-networking-100419.cfm Wed, 21 Apr 2010 05:09:47 GMT http://knowledge.insead.edu/contents/marketing-social-networking-100419.cfm http://knowledge.insead.edu/contents/social-networking-wpp-google.cfm?vid=419 Tue, 18 May 2010 04:20:31 GMT http://knowledge.insead.edu/contents/social-networking-wpp-google.cfm?vid=419 http://knowledge.insead.edu/contents/strategy-loreal-india-101108.cfm Fri, 19 Nov 2010 11:34:48 GMT http://knowledge.insead.edu/contents/strategy-loreal-india-101108.cfm http://knowledge.insead.edu/INSEAD-knowledge-chinese-vogue-111116.cfm Mon, 28 Nov 2011 06:08:51 GMT http://knowledge.insead.edu/INSEAD-knowledge-chinese-vogue-111116.cfm http://knowledge.insead.edu/INSEAD-knowledge-camus-cognac-in-china-111120.cfm Mon, 28 Nov 2011 06:30:31 GMT http://knowledge.insead.edu/INSEAD-knowledge-camus-cognac-in-china-111120.cfm http://knowledge.insead.edu/INSEAD-knowledge-when-spending-hurts-120117.cfm Fri, 20 Jan 2012 08:44:53 GMT http://knowledge.insead.edu/INSEAD-knowledge-when-spending-hurts-120117.cfm http://knowledge.insead.edu/INSEAD-knowledge-curb-that-urge-111024.cfm Thu, 03 Nov 2011 10:52:33 GMT http://knowledge.insead.edu/INSEAD-knowledge-curb-that-urge-111024.cfm http://knowledge.insead.edu/INSEAD-knowledge-marketing-and-obesity-110922.cfm Fri, 30 Sep 2011 05:32:36 GMT http://knowledge.insead.edu/INSEAD-knowledge-marketing-and-obesity-110922.cfm http://knowledge.insead.edu/INSEAD-knowledge-word-of-mouth-marketing-110525.cfm Wed, 01 Jun 2011 05:45:35 GMT http://knowledge.insead.edu/INSEAD-knowledge-word-of-mouth-marketing-110525.cfm