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John Deere in Spain – it’s not just about tractors

Courage, adaptability, and the ability to anticipate brought John Deere’s Spanish tractor manufacturing operations from the brink of oblivion to the pinnacle of success, and an award for industrial excellence. The CEO tells INSEAD Knowledge how he did it.

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Kuehne & Nagel: Moving freight and managing risks

The Kuehne family started shipping goods throughout Germany more than 125 years ago. How did Kuehne and Nagel become one of the world’s largest logistics firms today?

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Commodities have their heyday: But for how long?

Commodities have been moribund for a century, their prices more a reflection of Mother Nature than demand. Not anymore. Three executives in the global commodities sector tell us why.

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Fortis Healthcare: Moving beyond India

Healthcare needs are almost desperate in many parts of Asia and one company is ambitiously ramping up its services across the region.

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The alchemist of desire

Cartier understands its real customer draw is passion, not just the iconic watches and jewellery and other luxury goods it produces. CEO Bernard Fornas discusses volatility, tradition and the holidays.

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Renault-Nissan: Building with BRICs

Carlos Ghosn is spending more than a billion US Dollars to get a better foothold in Brazil.


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Too much demand, too little space: Chinese VOGUE

China’s booming luxury goods market means even the fashion industry’s flagship publication is working flat out to keep pace.

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Camus Cognac finds a brave new world in China

Camus Cognac ventured into China looking for a way to save the business. What it found was a new lease on life…and demand for a few new product lines.

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Want a successful merger? Be similar yet different enough

Companies frequently cite synergies as a motivation for mergers. However, research shows many related mergers do produce increased cash flows and new products.

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M&As in China: Do politics still speak louder than money?

A couple of foreign M&A’s of Chinese companies look likely to go through. Is it just a chip in the Great Wall of protectionism or a real shift in policy?

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Luxury and the Abaya: The Middle East makes its mark

Classic brands are playing by different rules today, but is the “New Look” worth it?

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Luxury goes viral

It's a tiny circle known for exclusivity, but its global reach into emerging markets means the luxury business needs online networking.

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Mimicry: The latest negotiating strategy

Negotiating online? New research shows that imitating your counterpart’s writing style can help seal you a better deal, proving that imitation is indeed the better part of flattery…

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Winning in high turnover markets

When managers evaluate potential new businesses, the first question they often ask is: How fast is the market growing? By focusing only on growth, however, they often overlook another critical measure of market potential — high turnover of the customer base.

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Spain’s Telefonica rings Latin America for help

At one end of the line is Telefonica of Spain – cutting costs and fighting to hold on to mobile customers in a stagnant economy. At the other end is its regional business in Latin America where strong profits and a growing middle class are helping to prop up the telecoms giant. But for how long?

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Can you innovate your business model?

Business models help support strategic goals, but too often executives don't inject them with the necessary dose of creativity to bring about real success, according to new research by two INSEAD professors.

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Betting on the wind

Strong headwinds are challenging Spain’s largest wind turbine manufacturer despite a surging demand for renewable power. Gamesa’s CTO discusses its emerging markets expansion, new technologies, and rising competition in the rapidly evolving wind energy sector.

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Can your business plan survive this stress test?

The road to success is littered with the wreckage of strategies gone awry. Here is a six-step stress test for your strategy.

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 Other articles
Fast fashion meets luxury labels
A rekindled romance for luxury in China
Will your strategy succeed?
Streamlining costs and statistics pay off
Tracking financial and social returns: Carlos Obeid, CFO of Mubadala
The business of making dreams come true
Indo-vation: tapping the Indian market
Adaptability plays key role in Cargill's business longevity in China
Getting back to basics in a world of luxury
Playing China's internet market
Foreign firms eye China's rural markets
M&As: Not necessarily the best way to grow your company
The pursuit of value
Outsourcing: India's Tata eyes China market as part of drive to go global
A passion for education
How LG Electronics reinvented itself in the US
The power of true strategy
Is it too late to get into the China market?
Where next for GE?
Sula Vineyards: India's case for wine
Negotiating to win
Diversity in the workplace: how it affects the bottom line
Why Gymboree's China strategy is no child's play
Sound long-term strategy is key, particularly in a downturn
Disney eyes growth in Asia; nimble strategy ensures company stays relevant
Gucci: In the business of selling 'dreams'
Fast Strategy: Staying ahead of the game
Knowledge transfer: Use of templates to pass on best practices, at least initially
Relationship building: A key driver for securing repeat business
The new deal at the top
Buying companies for new competencies: Is it worth it?

 



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It's necessary to include the developing countries' cases in the Strategy such
as Africa. But it would take a long time I
guess.

Shin Katayama, Japan.
posted on : 17-May-2010
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Thank you very much, Insead.
Rgds,
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