Aileen Huang

Negotiating online? New research shows that imitating your counterpart’s writing style can help seal you a better deal, proving that imitation is indeed the better part of flattery…

Luxury is all about dreams. It represents the best. So says Marketing Professor Li Fei of Tsinghua University, China, in a recent interview for the Chinese media. He shares his thoughts with INSEAD Knowledge on the recent boom in this lucrative sector and in a country which shunned luxury and ostentation for almost all of the last century.