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What's next for GenAI
Strategy

What’s Next for Generative AI?

M. S. Lobo, P. M. Parker, T. Evgeniou

INSEAD professors venture an educated guess.

MeToo

A multinational study reveals that the #MeToo movement shook up gender stereotypes and consumer preferences.

storytelling

How harnessing the power of storytelling can help leaders effect change – not only in others but also themselves.

wall separating two groups of people

Economic segregation could make people care less about wealth disparities.

surrealist image of structures against a sky

How consumers perceive loyalty programmes, the drawbacks of collective learning, what shapes a start-up’s culture and more findings from recent research.

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Strategy

What’s Next for Generative AI?

M. S. Lobo, P. M. Parker, T. Evgeniou

INSEAD professors venture an educated guess.

Marketing

How #MeToo and Other Social Movements Sway Consumers

C. S. Bellet, D. Dubois, F. Godart

A multinational study reveals that the #MeToo movement shook up gender stereotypes and consumer preferences.

Leadership & Organisations

Leaders Who Tell Stories Rule the World

Manfred F. R. Kets de Vries

How harnessing the power of storytelling can help leaders effect change – not only in others but also themselves.

Economics & Finance

How Segregation Shapes Our Views on Inequality

Asher Lawson

Economic segregation could make people care less about wealth disparities.

Strategy

INSEAD Insights: September 2024 Research Picks

Lily Fang

How consumers perceive loyalty programmes, the drawbacks of collective learning, what shapes a start-up’s culture and more findings from recent research.

Leadership & Organisations

Coping With Disruption

A. Aris, K. Skogen Lund

How boards of incumbent companies can safeguard value creation when launching new businesses.

Leadership & Organisations

Step Out of the Lab

Ithai Stern

When inventor CEOs should let others lead innovation.

Entrepreneurship

Why Founders Benefit From Going to School

H. Greve, F. Veloso

A new survey debunks the idea that an MBA won’t help you become a successful entrepreneur.

Leadership & Organisations

Crises, Stakeholders and Merger Success

L. Capron, M. Guillén, M-A. Very

How economic shocks weaken the influence of shareholders and employees on acquisition outcomes.

Entrepreneurship

The Science of Successful Start-Ups

Chiara Spina

Entrepreneurs who test their business ideas like scientists stand a better chance of making it.
1 comment

Strategy

How Digital Technologies Powered the Olympic Games

C. Lin, C. Tung

Digital tools supercharged the creation, distribution and personalisation of content at Paris 2024.

Strategy

The Obstacles to Partnering With Start-Ups

A. Shipilov, N. Furr, T. S. Andersson

Why collaborations between corporates and start-ups fail – and how to get them right.

Responsibility

How to Turn Sustainability Enthusiasm into Action

Karel Cool

Sustainability can be a strategic driver of growth for companies that know how to internalise it.

Strategy

Generating Value from GenAI

J. P. Davis, C. Lin, A. Aris

Organisations need experimentation, partnerships and the right talent and systems.
2 comments

Operations

How Race Can Impact Sourcing Decisions

K. Aral, L. Van Wassenhove

Winning contracts from buyer firms is crucial to the survival of small businesses – but racial bias can get in the way.

Operations

Ahead of the Trends

F. Godart, D. de Jori, I. Mirbach

Exploring the different ways fashion brands are embracing AI.

Strategy

New Pathways to Meet Africa’s Challenges

Lite J. Nartey

The continent doesn’t have a choice between economic growth and protecting the environment – here’s how they can go hand in hand.

Strategy

Does Competition Hurt or Help in Motivating Volunteers?

A. Nagaraj, H. Piezunka

When a platform’s viability depends on crowdsourced knowledge from volunteers, it pays to understand the effects of competition on people’s tendency to contribute.

Career

Will AI Kill Us All?

Manfred F. R. Kets de Vries

Irrational humans have a long history of fearing some bogeyman.
1 comment

Leadership & Organisations

The Importance of Knowing Your Team

D. Deasy, E. Li

Reading people is not enough; good leaders need to build a culture of open curiosity.

Economics & Finance

INSEAD Insights: August 2024 Research Picks

Lily Fang

Fresh findings on artificial intelligence, bond markets, the sharing economy and more.
1 comment

Leadership & Organisations

How the Right Team Can Outshine Star Power

Vlad Mares

The future of innovation belongs not to geniuses but well-combined teams.

Economics & Finance

Voting for Political Influence

Massimo Massa

Leading mutual funds vote to curry political favour rather than practice good governance.

Leadership & Organisations

Can Senior Politicians Teach Executives How to Lead?

Jose-Luis Alvarez

How to use political strategies for positive impact in the C-suite.

Leadership & Organisations

How to Mitigate Resentment in Your Team

Nadav Klein

Creating co-dependencies among team members could help foster more harmonious team dynamics.

Operations

Improving Access to Drugs: The Critical Role of Supply Chain Risk

T. Breugem, I. Parsa, L. Van Wassenhove, K. Van Oorschot

A simple way of thinking about medical criticality, supply chain risk and their interactions can lead to more sustainable solutions for drug shortages.
2 comments

Strategy

The Unintended Consequences of GenAI

P. Puranam, H. Kim, T. Evgeniou

With great power comes great risks.
2 comments

Marketing

How Successful South Korean Brands Create Value Through Immersion

David Dubois

South Korean brands – be it K-pop groups, eyewear or fashion – outpace competitors through transformative customer experiences, from discovery to retail.
2 comments

Strategy

The Chinese EV Company That Made Battery Swapping Work

Chengyi Lin

Automotive company Nio's battery-swapping technology offers a viable alternative to charging stations.

Strategy

Negotiating Beyond Win-Win

H. Falcão, R. Swaab, E. L. Uhlmann

Constructive dialogues and sustainable negotiation strategies can bring us closer to a more humane world.
2 comments

Strategy

Technology Counter-Offensive! Fight Back Against Disruption

N. Furr, D. Snow

Companies can respond to new technology with smart strategies.
1 comment

Leadership & Organisations

How Teaming Supercharges Collaboration

S. Shekshnia, S. Vorobiev

NASA does it. We show how your organisation can embrace teaming, too.
1 comment

Leadership & Organisations

Navigating the Future With a Human Touch

Graham Ward

How human-centred leadership is key to addressing the challenges and opportunities of AI
2 comments

Leadership & Organisations

INSEAD Insights: July 2024 Research Picks

Lily Fang

Recent findings on productive misunderstandings, corporate good deeds that hurt, the effectiveness of governance practices, the human dimension of climate change, and when short selling doesn’t lead to pricing efficiency.

Responsibility

Paris 2024: A Model for Greener Games

A. Atasu, L. Van Wassenhove

With a bold ambition to halve greenhouse gas emissions, the Paris Olympics and Paralympics are raising the bar for future international events.
1 comment

Strategy

The Negotiation Reality in Real Estate

Horacio Falcão

How to move away from traditional adversarial negotiation tactics and embrace more ethical and collaborative approaches.

Career

Three Lessons From Tech Layoffs on Building Career Agility

W. Jiang, C. Harbour, A. Tirard

The importance of diversifying early, prioritising self-discovery and keeping your pipeline open for opportunities.

Responsibility

Can Financial Innovation Drive the Net-Zero Transition?

Lucie Tepla

Promising new financing solutions are paving the way to net zero but organisational, governmental and socio-political roadblocks remain.

Leadership & Organisations

How Can Companies Rethink the Idea of Productivity?

Henrik Bresman

By broadening their definition of productivity beyond conventional metrics, organisations can nurture a happier and healthier workforce to achieve better overall performance.

Economics & Finance

Do Corporate Insiders Behave When the SEC’s Not Watching?

D. Bens, G. Ee

The 2018–2019 US federal government shutdown provided important insights into insider trading in the absence of the watchdog.
1 comment

Leadership & Organisations

America’s Problem With Its CEO

P. Nathanial, L. Van der Heyden

The US imperial leadership culture, embodied by President Biden clinging on to power and former President Trump’s abuse of it, risks damaging American democracy.
5 comments

Entrepreneurship

How Africa Can Embrace Venture Capital

E. Obonyo, C. Zeisberger

Education, local perspectives and stronger networks can help unlock the continent’s investment potential.

Leadership & Organisations

Can You Collaborate With Someone You Compete Against?

T. Grohsjean, H. Piezunka, M. Mickler

When team members compete outside of the workplace, their relationship and willingness to cooperate take a hit.
2 comments

Career

The Biggest Winners of GenAI

P. M. Parker, H. Piezunka, A. S. Ovchinnikov

AI coming for your job? Truth is, for specific roles, generative technologies can be more godsend than threat.

Responsibility

Accounting for Sustainability

Luk Van Wassenhove

Can accountants and auditors become agents for real social change and make businesses more sustainable?

Leadership & Organisations

Tackling the Third Sales Transformation

Jean-Claude Larreche

A new business reality has shifted the role of sales professionals within firms.

Responsibility

Connecting Across Disconnections

K. Snellman, D. Pollenne

Amid recent pushback, maintaining robust diversity, equity and inclusion initiatives will require a coordinated, comprehensive approach.
1 comment

Strategy

INSEAD Insights: June 2024 Research Picks

Lily Fang

New findings on factors for successful post-merger integrations, investor behaviour, the benefits of learning from others, how to communicate with investors in tough times and milking brand rivalry.

Leadership & Organisations

Leaders Who Tell Stories Rule the World

Manfred F. R. Kets de Vries

How harnessing the power of storytelling can help leaders effect change – not only in others but also themselves.

Strategy

INSEAD Insights: September 2024 Research Picks

Lily Fang

How consumers perceive loyalty programmes, the drawbacks of collective learning, what shapes a start-up’s culture and more findings from recent research.

Leadership & Organisations

Coping With Disruption

A. Aris, K. Skogen Lund

How boards of incumbent companies can safeguard value creation when launching new businesses.

Leadership & Organisations

Step Out of the Lab

Ithai Stern

When inventor CEOs should let others lead innovation.

Entrepreneurship

Why Founders Benefit From Going to School

H. Greve, F. Veloso

A new survey debunks the idea that an MBA won’t help you become a successful entrepreneur.

Leadership & Organisations

Crises, Stakeholders and Merger Success

L. Capron, M. Guillén, M-A. Very

How economic shocks weaken the influence of shareholders and employees on acquisition outcomes.

Leadership & Organisations

The Importance of Knowing Your Team

D. Deasy, E. Li

Reading people is not enough; good leaders need to build a culture of open curiosity.

Leadership & Organisations

How the Right Team Can Outshine Star Power

Vlad Mares

The future of innovation belongs not to geniuses but well-combined teams.

Leadership & Organisations

Can Senior Politicians Teach Executives How to Lead?

Jose-Luis Alvarez

How to use political strategies for positive impact in the C-suite.

Leadership & Organisations

How to Mitigate Resentment in Your Team

Nadav Klein

Creating co-dependencies among team members could help foster more harmonious team dynamics.

Leadership & Organisations

How Teaming Supercharges Collaboration

S. Shekshnia, S. Vorobiev

NASA does it. We show how your organisation can embrace teaming, too.
1 comment

Leadership & Organisations

Navigating the Future With a Human Touch

Graham Ward

How human-centred leadership is key to addressing the challenges and opportunities of AI
2 comments

Leadership & Organisations

INSEAD Insights: July 2024 Research Picks

Lily Fang

Recent findings on productive misunderstandings, corporate good deeds that hurt, the effectiveness of governance practices, the human dimension of climate change, and when short selling doesn’t lead to pricing efficiency.

Leadership & Organisations

How Can Companies Rethink the Idea of Productivity?

Henrik Bresman

By broadening their definition of productivity beyond conventional metrics, organisations can nurture a happier and healthier workforce to achieve better overall performance.

Leadership & Organisations

America’s Problem With Its CEO

P. Nathanial, L. Van der Heyden

The US imperial leadership culture, embodied by President Biden clinging on to power and former President Trump’s abuse of it, risks damaging American democracy.
5 comments

Leadership & Organisations

Can You Collaborate With Someone You Compete Against?

T. Grohsjean, H. Piezunka, M. Mickler

When team members compete outside of the workplace, their relationship and willingness to cooperate take a hit.
2 comments

Career

The Biggest Winners of GenAI

P. M. Parker, H. Piezunka, A. S. Ovchinnikov

AI coming for your job? Truth is, for specific roles, generative technologies can be more godsend than threat.

Leadership & Organisations

Tackling the Third Sales Transformation

Jean-Claude Larreche

A new business reality has shifted the role of sales professionals within firms.

Responsibility

Connecting Across Disconnections

K. Snellman, D. Pollenne

Amid recent pushback, maintaining robust diversity, equity and inclusion initiatives will require a coordinated, comprehensive approach.
1 comment

Strategy

INSEAD Insights: June 2024 Research Picks

Lily Fang

New findings on factors for successful post-merger integrations, investor behaviour, the benefits of learning from others, how to communicate with investors in tough times and milking brand rivalry.

Career

How to Handle a Toxic Boss

Manfred F. R. Kets de Vries

People don’t leave bad jobs, they leave bad managers.
2 comments

Leadership & Organisations

How CEOs Navigate High-Stakes Decisions

S. Olbert, N. Karelaia

Strategies to help leaders make better, more confident decisions under pressure.

Leadership & Organisations

Your Board is Your Best Insurance Against Turbulence

Y. Doz, K.Wilson

Mobilising the collective intelligence of the board may be the best bet to weather any storm.

Strategy

Four Ways GenAI Can Give You a Competitive Edge

A. Ovchinnikov, D.Dubois, M. Lobo, H. Kim

How to put generative AI to work for your business.

Leadership & Organisations

Collaboration Doesn't Require Physical Proximity

M. Sosa, M. Maoret

Even when colleagues are not in the same office, strong social ties can bridge the gap.

Leadership & Organisations

How to Manage Critical Conversations

Chengyi Lin

A framework for what to do and what to avoid when discussing critical topics with your team.

Leadership & Organisations

Coaching As Collaboration

D. Deasy and E. Li

The benefits of group coaching to the individual and the organisation.

Leadership & Organisations

The Six Dimensions of Winning Teams

A. Goudsmet, L. Van der Heyden

Teams with clear goals, values, rules, roles and processes, backed by full individual commitment, are primed for peak performance.
2 comments

Leadership & Organisations

How to Combat an “Always On” Work Culture

W. Jiang, M. Mortensen, A. Yap, S. Harrison

“Right to Disconnect” laws may be a piece of the puzzle. But leaders, managers and employees need to lead the change.

Entrepreneurship

Building Your First Board: Lessons for Founders

S. Shekshnia, V. Vyas

It takes more than intuition and expertise to assemble a team of directors who can help firms stay profitable and healthy.
1 comment

Leadership & Organisations

Directors in a VUCA World: Pitfalls and Upsides

Lee Seok Hwai

Shifting geopolitics, emerging technologies, changing climates. How should board directors steer their organisations through it all?

Leadership & Organisations

The Problem with Peer Reviews

H. Klapper, H. Piezunka, L. Dahlander

People leverage 360-degree feedback systems and peer evaluations for personal gain.
1 comment

Leadership & Organisations

Can Boeing Fix Itself?

A. Bhardwaj, L. Van Wassenhove, H. Akkermans

A systems perspective of the American planemaker’s crisis and how the company could restore confidence.
2 comments

Economics & Finance

INSEAD Insights: April 2024 Research Picks

Lily Fang

Recent findings on anti-corruption efforts, technology displacement, pay negotiation for social impact work, financial forecasting and scientific entrepreneurship approaches.

Leadership & Organisations

Are Boards Forward-Thinking Enough in this Disruption Era?

Ron Soonieus

Seven recommendations for boards to recalibrate their strategies and skill sets.

Career

Learning to Be Alone

Manfred F. R. Kets de Vries

Loneliness is a call for deeper connection with ourselves and others.

Leadership & Organisations

What Business Leaders Really Think About Generative AI

Jason P. Davis

An INSEAD survey offers insights on who will benefit from AI, how attitudes differ in Europe, America and Asia, and when the AGI future will arrive.

Responsibility

How Utopian Thinking Can Inspire Business Leaders

Marc Le Menestrel

The distance between reality and our dreams is a space for creative solutions.

Leadership & Organisations

Cyberloafing Unplugged: Overcoming Online Distractions in the Workplace

Pawel Korzynski

Cyberloafing can be a response to job dissatisfaction associated with high workload, low self-efficacy and poor time management skills.

Strategy

INSEAD Insights: March 2024 Research Picks

Lily Fang

Recent findings on the gender gap in start-ups, conspiracy theories, stock price predictions, improving supply chain networks and more.

Leadership & Organisations

How Leaders Can Avoid the Hubris Trap

Manfred F. R. Kets de Vries

Overcoming the hubris syndrome requires a dose of reality, humility and humour.

Leadership & Organisations

Winning the Game of Boardroom Chess

M. Jarrett, A. J. Yap, C. LeBaron

How subtle, seemingly innocuous actions can shift the balance of power in your favour.
1 comment

Leadership & Organisations

Leadership Should Be a Team Sport

Graham Ward

Actions speak louder than titles and every voice holds the power to lead.
2 comments

Leadership & Organisations

INSEAD Insights: February 2024 Research Picks

Lily Fang

Recent findings on time management, family business, herd behaviour, public-private collaborations and cyberloafing.
1 comment

Leadership & Organisations

Business and Politics Should Never Mix – Or Should They?

M. Scholz, C. Smith

When companies have a responsibility to speak out on politics.

Leadership & Organisations

In Praise of Boredom

Manfred F. R. Kets de Vries

Monotony can ignite creativity, giving rise to new adventures and fresh beginnings.

Leadership & Organisations

Let’s Get Specific About Kindness in Business

Nadav Klein

Being kind in business has its limits – here’s why you shouldn’t go overboard.
1 comment

Strategy

Why Some CEOs Are More Likely to Downsize

Guoli Chen

A firm’s decision on whether to downsize when facing performance shortfalls may depend on the CEO’s internal attribution tendency.