Hilke Plassmann

A Non-Scientist’s Guide to the Neuromarketing Toolkit

Marketers need to understand the strengths and weaknesses of the six main tools of neuromarketing...
Helen Pitcher

Women Chairs: The Time Is Now

With more women as board chairs, business can better serve society.
Boris Liedtke

Automakers, Don’t Listen to Henry Ford

Car manufacturers would be wise to invest in multiple alternatives to the conventional car in...
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