Attempts to cultivate authenticity can backfire if you are seen to project the wrong values.
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Understanding their own experience of change can help globally mobile executives deal with it.
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Increasing government intervention in business may make middle management more important than ever.
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Consumers increasingly view marketing as manipulation. It is important to dispel this notion and the profession should take...
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Analytic techniques developed by academics can help marketing professionals extract useful insights from customer data.
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Consumer tastes are changing rapidly. For leading brands to stay on top, meet their aspirations.
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For over a decade companies have been urged to “digitalise” or risk getting left behind. While many accept this as a reality,...
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The benefits of centralised procurement systems are especially pronounced in the humanitarian sector.
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Customer satisfaction has an impact on firm value if, and only if, marketing managers make the right investments.
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Understanding the distinctive “footprints” of four different types of synergy can help improve the way you value and implement...
I hope that Carl and his team - I hope that Carl and his team will run a new coaching intervention. ...
Indeed, we just completed a - Indeed, we just completed a final revision to our paper to include an...
Good questions. Our analysis - Good questions. Our analysis controls for the number of comments a car model...
Very interesting article. One - Very interesting article. One question which I felt was not covered is the...
Mr - In age care and disability business, how can one form a blue ocean strategy, in terms of cost. The...