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World Effie Festival 2008 - Simon Clift

Andrew Shipilov

Professor of Strategy


Andrew Shipilov is a Professor of Strategy and the John H Loudon Chair of International Management at INSEAD. In 2014, Professor Shipilov received a prestigious Emerging Scholar Award from the Strategic Management Society. He is an expert in the areas of strategy, innovation, and networks. His current academic research examines how social networks, strategic alliances, and partnerships affect firm's competitive advantage.

His newest book is Network Advantage: How to Unlock Value from Your Alliances and Partnerships. He has a blog on Networks and Innovation.

At INSEAD, Professor Shipilov teaches and directs Executive Education programmes on competitive strategy, collaborative strategy, and Blue Ocean Strategy. From 2010, he is an Academic Director of the INSEAD Blue Ocean Strategy open programme. Andrew Shipilov is directing Building Digital Partnerships and Ecosystems and Managing Partnerships and Strategic Alliances.

His clients include Abbott Labs, IBM, Microsoft Corp., Bayer, BNP Paribas, Royal Dutch Shell and other well-known companies.

Professor Shipilov's work has been published in the leading management journals including the Academy of Management Journal, Administrative Science Quarterly, Organization Science, Social Networks, Strategic Organization, Industrial and Corporate Change, Managerial and Decision Economics. He also published in Harvard Business Review, MIT Sloan Management Review, and Talent Management Magazine.

He is an editorial board member of the Strategic Management Journal and the Strategic Organization, two premier journals in strategy.

His research received prizes from the Academy of Management, the leading international association of management researchers.

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Can Your Alliance Network Lift a Stealth Bomber Off the Ground?

Why the first stealth bomber never took off, but the second one did.


Cheat-Proof Your Partnerships

Even trusted partners can sometimes turn on you, as demonstrated in a recent case from New York’s diamond trade.


Is Losing Talent Always Bad? Management Lessons from Prada

Andrew Shipilov

The recent departure of Marc Jacobs from Louis Vuitton might seem like terrible news for the company. But if you look a little more closely at the fashion industry you’ll find that turning over your talent isn’t always a bad thing.


Samsung Beats Blackberry in the Global Alliance Game

Andrew Shipilov

To the investors of Research in Motion (RIM), the maker of Blackberry, the recent years have been really disappointing. It lost the fight to Apple and Samsung. There may be several explanations to this failure, but one which particularly stands out is the failure of RIM to build a strong alliance network. Alliances and partnerships are the sources of “network advantage”–the ability to improve operating efficiency and increase product innovation by combining resources and knowledge with partners.


The impact of social media on industry structure

Andrew Shipilov

In the previous post, I discussed some results of a survey where we asked about how companies can use social media to achieve competitive advantage. In that survey, Prof. Quy Huy and I, also asked participants to tell us how the structure of their industries was affected by the introduction of social media tools.

Economics & Finance

How to Make Your Company More Creative? Hire a Senior Executive Who Worked Abroad

Andrew Shipilov

Creativity is an important driver of competitive advantage for companies. One way your company can be more creative is to hire executives who worked abroad. These people are likely to offer non traditional solutions to your problems.