Latest posts
A “Human” Understanding of the World Through AI
Information search could be made less biased and more holistic through the lens of empathy.
Developing a Toolkit for Strategic Foresight
Why some companies see disruption coming from a mile away, and respond accordingly.
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How Purchasing Departments Should Operate Abroad
A context-aware approach to international purchasing may drive double-digit improvements in business performance.
The Five Archetypes That Define National Culture
Dissecting the values that constitute culture reveals unexpected contrasts and commonalities between nations.
The Considerations for Launching an Innovation
Contrary to popular belief, innovations don’t sell themselves. Successful adoption depends on how brands position themselves and how much they listen to their customers.
Finding New Possibilities in Online Data
Analytic techniques developed by academics can help marketing professionals extract useful insights from customer data.
Do Happy Customers Lead to Happy Shareholders?
Customer satisfaction has an impact on firm value if, and only if, marketing managers make the right investments.
