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Mrinalini Reddy

Biography

Mrinalini Reddy is web editor at INSEAD.

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Entrepreneurship

An Online Travel Startup Grows Up

M. Reddy, A. Bajpai

India-based iXiGO launched five years ago in a nascent online travel sector that’s since mushroomed into one of India’s most competitive companies. Now the company has received a new round of venture-backed funding. What next?

Economics & Finance

Will multinationals from the emerging world take over?

Today's emerging markets are also "emerging" as big businesses on a global stage. What explains their success and how serious of a threat are they to dominant multinationals in the West?

Economics & Finance

New or improved: What consumers really want

Do companies require radical innovations to woo consumers? New research suggests…no!
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Marketing

Selling soap to Nigeria: One Indian conglomerate goes beyond

India is the darling of investors looking to benefit from the rapid growth of emerging markets. But well-established Indian companies are looking for growth, too, and they are finding it in the developing world.

Leadership & Organisations

Corporate governance: managing the known unknowns

Raising corporate governance and oversight standards is easier in theory than in practice. How should companies balance increased supervision with efficient execution? INSEAD professor Ludo Van der Heyden, tells us how.

Marketing

Social media: What next?

By now, most will acknowledge social media is here to stay. What can we expect and how do companies stay ahead? A digital strategist and former social media manager of The New York Times shares her views.

Leadership & Organisations

Fortis Healthcare: Moving beyond India

Mrinalini Reddy

Healthcare needs are almost desperate in many parts of Asia and one company is ambitiously ramping up its services across the region.

Economics & Finance

Repairing Europe and reviving the US

Paul Volcker served as Chairman of the U.S. Federal Reserve during a period of economic turbulence when his prescribed monetary policies helped tame double-digit inflation rates in the early 1980s. More recently, he served as chairman of President Barack Obama’s Economic Advisory Board from February 2009 until January 2011. A vocal advocate for banking reform, his eponymous Volcker Rule, due to come into force next year, is meant to prevent American banks from making big bets on markets with their own money or from backing private equity and hedge funds. In an interview with INSEAD Knowledge at the Lee Kuan Yew (LKY) School of Public Policy in Singapore recently, he discusses Europe’s response to the sovereign debt crisis, stagnant U.S. unemployment and shortfalls in banking legislation in the aftermath of the credit crisis.

Strategy

Camus Cognac finds a brave new world in China

Camus Cognac ventured into China looking for a way to save the business. What it found was a new lease on life…and demand for a few new product lines.

Leadership & Organisations

Meetings: Do you really need to show up?

Virtual tools such as email and instant messaging and Skype can be just as effective as face-to-face meetings. It all depends on orientation and mindsets.

Economics & Finance

Handing out some radical Asian philanthropy

Mrinalini Reddy

Wealthy Asian dynasties are redefining the way they share their gains with the communities that helped them prosper. A new study by INSEAD and UBS reveals for the first time shifting trends in Asian philanthropy, from obscure donations to progressive strategies.

Economics & Finance

M&As in China: do politics still speak louder than money?

A couple of foreign M&As of Chinese companies look likely to go through. Is it just a chip in the Great Wall of protectionism or a real shift in policy?