Recently a colleague of mine has asked me what would be the key academic papers on the topic of “new media”. It took me a few hours to think through the request not because I didn’t remember the papers but rather because I had a hard time to categorize them around themes that are relevant for the topic. Finally, I have settled for the following list of papers and categories. No wonder, the list is heavily biased towards my research. Sorry for this.
1. The first category deals with the topic of Word-of-mouth (WOM). The important papers here are marked by Dina Mayzlin, a colleague at Yale. She has a few publications in Marketing Science (a recent one alone, one with Chevalier in 2006 and another with Dave Godes 2004).
Btw, this is a very technical empirical paper but quite profound.