Proud of its European roots, INSEAD – The Business School for the World - has initiated a broad research and outreach initiative to understand and improve the global competitiveness of Europe’s businesses and institutions.
As Europe continues to be plagued by myriad economic and political issues, INSEAD implemented a school-wide research and outreach initiative to understand and improve the global competitiveness of Europe-based businesses, and European economic and political institutions. Given INSEAD’s European roots and its close proximity to business leaders across Europe and worldwide, our research provides unique insights about the opportunities and challenges for companies operating in Europe, and how economic and political institutions can improve the region’s global competitiveness and progress.
INSEAD research helps business leaders draw lessons from cases of globally-successful companies and industries based in Europe. With its rich resources, talent, cultural diversity, and sophisticated customers, Europe remains an attractive zone for globally competitive business activities. But given the changes in the global economic landscape, many Europe-based companies will have to upgrade their sources of advantage, which will require substantial transformation in business organisations, as well as in economic and political institutions. The goal of this initiative is aimed at contributing to that transformation, by understanding the best practices to be leveraged, and the institutional roadblocks to be removed.