Entrepreneurship | INSEAD Knowledge

Marketing

Mine Your Language

Abhishek Borah

How text mining can unearth novel, absorbing and valuable findings.

Strategy

INSEAD Insights: March 2024 Research Picks

Lily Fang

Recent findings on the gender gap in start-ups, conspiracy theories, stock price predictions, improving supply chain networks and more.

Strategy

Chinese Automakers’ Secret to Scaling Up Electric Vehicles

Chengyi Lin

How China’s electric vehicle sector drove to the front of the pack.

Entrepreneurship

Mastering Value Chain Placement for Deep Tech Venture Success

Bill Magill

A guide to optimising your place in the chain and aligning to market power dynamics.

Entrepreneurship

What Female Artists Can Do About Discrimination

Henrich Greve

Participation in residency programmes and access to elite education can enhance the opportunities available to women artists.

Strategy

How Overconfidence Affects CEOs’ Investment Decisions

Guoli Chen

In uncertain climates, overconfident CEOs tend to invest less in assets that allow a firm to maintain strategic flexibility compared to non-overconfident CEOs.

worker in a suit sitting next to a robot

Entrepreneurship

AI Is Coming for All Our Jobs... Or Is It?

Rachel Eva Lim

How leaders, employees and organisations can better prepare themselves for the impact of AI.

Strategy

How to Destigmatise Repulsive Products

S. Harrison, S. Nurmohamed

Entrepreneurs can leverage “dirty creativity” to pitch unusual products that consumers may find objectionable.

Responsibility

ESG Is Not Impact

Jasjit Singh

ESG efforts are essential for reducing harm, but it is not the same as striving for a net positive impact.

Entrepreneurship

The Making of Start-Up Ecosystems

Chiara Spina

Strategies to nurture thriving hubs for new ventures.

Marketing

INSEAD Insights: September 2023 Research Picks

Lily Fang

Recent findings on online marketplace dynamics, new market creation, trust in AI, diversity in corporate boards and consumer choices.

Entrepreneurship

How Founding Conditions Impact Start-Up Success

D. C. Motley, C. E. Eesley, W. W. Koo

Diverse founding teams formed in unpredictable environments tend to perform better in similar subsequent conditions.

Career

Pursuing Purpose After Early Retirement

W. Jiang, C. Harbour, A. Tirard

Individuals who achieve financial independence seek greater purpose and meaningful work to enrich their lives.

Career

The Psychological Strategies of Influencers

Manfred F. R. Kets de Vries

Understanding the psychology behind why influencer marketing works.

Entrepreneurship

What All Tech Start-Ups Need to Succeed

T. Evgeniou, L. Van der Heyden, Y. Lechelle

Governance exists to help tech entrepreneurs prevent value destruction from day one.

Entrepreneurship

The Power of Governance for Tech Start-Up Success

T. Evgeniou, L. Van der Heyden, Y. Lechelle

Lessons from a serial entrepreneur on why good governance is crucial for tech start-ups to succeed.

Paper clip leading the way - Photo by Getty/Magnetic-Mcc

Entrepreneurship

Local Innovation as a Driver of Global Development

Prashant Yadav

To achieve critical development goals, we need to champion local, innovative solutions to social problems.

Strategy

Demystifying China’s Internet Giants

Guoli Chen

A behind-the-scenes look at what makes or breaks China’s Big Tech flagbearers and their foreign exploits.

Entrepreneurship

China’s Internet Giants: The Nuts and Bolts of Going Global

G. Chen, J. Li

The lowdown on how ByteDance, Shein and Xiaomi succeeded outside of China while WeChat failed.

Entrepreneurship

Solving Grand Societal Challenges Through Creative Organisation Design

A. Szerb, I. Kivleniece, V. A. Aggarwal

Combining for-profit entrepreneurship with a non-profit social mission through novel organisation design can achieve scale and impact.

Entrepreneurship

Crypto 3.0 Will Be More Human

Jason P. Davis

At a recent INSEAD event, Ethereum co-founder Vitalik Buterin revealed technologies to manage online identities, preserve privacy and ensure the responsible use of AI.