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Marketing

INSEAD Insights: September 2023 Research Picks

Lily Fang

Recent findings on online marketplace dynamics, new market creation, trust in AI, diversity in corporate boards and consumer choices.

Entrepreneurship

How Founding Conditions Impact Start-Up Success

D. C. Motley, C. E. Eesley, W. W. Koo

Diverse founding teams formed in unpredictable environments tend to perform better in similar subsequent conditions.

Career

Pursuing Purpose After Early Retirement

W. Jiang, C. Harbour, A. Tirard

Individuals who achieve financial independence seek greater purpose and meaningful work to enrich their lives.

Career

The Psychological Strategies of Influencers

Manfred F. R. Kets de Vries

Understanding the psychology behind why influencer marketing works.
1 comment

Entrepreneurship

What All Tech Start-Ups Need to Succeed

T. Evgeniou, L. Van der Heyden, Y. Lechelle

Governance exists to help tech entrepreneurs prevent value destruction from day one.

Entrepreneurship

The Power of Governance for Tech Start-Up Success

T. Evgeniou, L. Van der Heyden, Y. Lechelle

Lessons from a serial entrepreneur on why good governance is crucial for tech start-ups to succeed.

Entrepreneurship

Local Innovation as a Driver of Global Development

Prashant Yadav

To achieve critical development goals, we need to champion local, innovative solutions to social problems.

Strategy

Demystifying China’s Internet Giants

Guoli Chen

A behind-the-scenes look at what makes or breaks China’s Big Tech flagbearers and their foreign exploits.

Entrepreneurship

China’s Internet Giants: The Nuts and Bolts of Going Global

G. Chen, J. Li

The lowdown on how ByteDance, Shein and Xiaomi succeeded outside of China while WeChat failed.

Entrepreneurship

Solving Grand Societal Challenges Through Creative Organisation Design

A. Szerb, I. Kivleniece, V. A. Aggarwal

Combining for-profit entrepreneurship with a non-profit social mission through novel organisation design can achieve scale and impact.

Entrepreneurship

Crypto 3.0 Will Be More Human

Jason P. Davis

At a recent INSEAD event, Ethereum co-founder Vitalik Buterin revealed technologies to manage online identities, preserve privacy and ensure the responsible use of AI.
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Strategy

Will China’s Internet Giants Conquer the World?

G. Chen, J. Li

Dissecting the success and strategies of Chinese internet firms as more of them venture overseas.

Entrepreneurship

Corporate VC Is Booming, but Is It What Your Start-Up Needs?

N. Sauvage, C. Zeisberger, M. Varadan

A guide to choosing the right corporate investment for entrepreneurs.

Career

How to Find Fulfilment by Taking a Step Down

W. Jiang, C. Harbour, A. Tirard

Three stories of professionals who bucked the trend and found greater meaning in their work life.
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Leadership & Organisations

Finding Meaning in Life

Manfred F. R. Kets de Vries

Create a compelling self-narrative based on the five pillars that influence the way we experience meaning.
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Strategy

Why the Customer Isn’t Always Right

Alixandra Barasch

Consumer behaviour on food-logging tools reveals initial expectations don’t match actual experience.

Entrepreneurship

Venture Capital Crucial to Push for ‘Ethical’ AI and Tech Standards

T. Evgeniou, C. Zeisberger

Venture capitalists’ role as funding source and mentor of tech start-ups makes them uniquely placed to press for more responsible use of technology.

Entrepreneurship

Escaping the Survival Trap

Martin Gargiulo

Why expanding your network is crucial for long-term creative success.

Entrepreneurship

The Start-Up Blind Spot That Trips New Ventures

Phanish Puranam

Having a great business plan is not enough. Start-ups also need good organisation design.

Entrepreneurship

A Foot in the Door: Strategies to Connect With Investors

Balagopal Vissa

Even modestly connected entrepreneurs are six times more likely to succeed in accessing early-stage investors – if they push the right buttons.

Entrepreneurship

What to Do With Contrarians?

H. Piezunka, V. Aggarwal, H. Posen

Even when they are wrong, those who think differently add value to an organisation.
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Entrepreneurship

The World’s Most Innovative Countries, 2021

Bruno Lanvin

Tracking innovation around the globe in the face of the Covid-19 crisis.

Entrepreneurship

How Entrepreneurs Solve the Big Fish vs. Big Pond Dilemma

Henning Piezunka

Collaboration with a partner is not strictly a two-way affair; instead, prospective partners take the entire competitive landscape into account when forming ties.

Entrepreneurship

The Hidden Hazards of Smart Device Medical Advice

B. Babic, T. Evgeniou, S. Gerke, G. Cohen

Diagnostic mobile medical apps call for increased regulatory intervention, even if they do not dispense advice or treatment.

Leadership & Organisations

Mixing Business and Pleasure for Competitive Advantage

E. Miron-Spektor, M. Lazar

A recent study shows how entrepreneurial team formation can be improved by combining two established strategies.

Entrepreneurship

How Should Humans Collaborate With AI?

Phanish Puranam

When bringing algorithms and employees together, businesses should respect rather than ignore human preferences.
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Entrepreneurship

The New Normal for Innovation

Quy Huy

We’re entering a deglocalised world where firms must ceaselessly innovate in order to survive.

Entrepreneurship

How to Tell the Age of an Innovation

H. Greve, I. Naumovska, V. Gaba

All innovations make the journey from “eureka” to “meh”. But they don’t do so according to fixed rules.

Entrepreneurship

How Silicon Valley Ate Itself – and What Comes Next

A Madhavji, S Hasija, M Grandinetti

The Valley’s pre-eminence isn’t going anywhere, but its special gloss has faded. And that’s a good thing, for both society and the future of innovation.

Entrepreneurship

Who’s Afraid of the Experience Economy?

Benjamin Kessler

Great brand experiences drive better business outcomes, during the pandemic and beyond.
1 comment