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Strategy

Social Media in B2B Marketing: Publish or Perish!

Social Media can be an important part of B2B strategy. But to make an impact within the content ecosystem, you have to have a message and move fast.
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Entrepreneurship

Jugaad Cars: Carlos Ghosn and Disruptive Innovation

Would you like to have a Renault or a Nissan (well, Datsun brand) for less than USD 5,000? Soon you can, if you live in India. These cars are part of a bold initiative by Renault-Nissan CEO Carlos Ghosn to harness frugal engineering, a set of practices intended to launch new models with radically lower development and production costs than has been done before.
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Entrepreneurship

The Power of the Crowd

Erdogan, the Prime Minister of Turkey, is not listening to his focus group. The thing about focus groups is that you don’t (always) get to choose them. The web gives a voice to special interest groups and brings sites which rate value like Trip Advisor, Mumsnet, IWantGreatCare to life.

Entrepreneurship

A.G. Lafley’s Innovation Skills Will Weather P&G’s Storm

Almost 20 years ago, I interviewed Procter & Gamble (PG) Chief Executive Officer A.G. Lafley at company headquarters in Cincinnati for a book project focused on what it takes to become a great global leader. I was looking forward to talking with Lafley because former Chairman John Pepper had endorsed him as one of the most effective global leaders at P&G.
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Leadership & Organisations

Assembling A Creative Team

A shared history of creative interactions can be the key to unleash innovation.

Economics & Finance

Building Skyscrapers in the Sand

Despite a minor real estate set-back a few years ago, Dubai is back – building structures most people only dream about. But how long can this last?

Economics & Finance

Cities of the Future

L. Van Wassenhove, C. Howells

Globalisation has meant urbanisation, and by 2050, 70 percent of the world’s population will be living in cities. What should we do to survive and thrive in this brave new world?
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Entrepreneurship

Networks of Giving: How Corporations Choose to Give

If this year is like last year, people in various places can soon watch Citigroup bankers clean beaches, prepare summer camps for children from poor households, and distribute food to the hungry. They participate in what Citigroup calls Global Community Day, a “Day of Service” done by many large corporations. I can imagine various reactions to bankers picking garbage and operate soup kitchens, but as a management scholar I think “Nice, but could they also do something that uses their expertise?” In all fairness, they do, in the form of teaching financial literacy to people in need.

Entrepreneurship

A Business Model for Bangladesh

Following the collapse of the Rana Plaza factory building in Bangladesh in April, which caused the deaths of over 1,000 people, many commentators pointed to the absence of building codes, lack of workplace safety rules, and the greed of corporations. But there are business model solutions that can improve supply chain compliance.
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Entrepreneurship

Missiles and Violins: Why Knowledge Management Strengthens the Case for Disarmament

When North Korea threatens to attack South Korea or fires missiles into the sea, the press reports are typically accompanied by pictures of military parades like the one below. I am wondering if I am the only one struck by the contrast between the missile pointing skyward and the decrepit truck underneath. Once again it is clear that North Korea only spends money on what its leadership cares about, so the best they have of trucks (and trucks can be used to carry food and other useful tasks) is far inferior to their missiles.
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Entrepreneurship

Closing the Digital Divide: Connectivity is Just the start

It’s no longer about having the link or the hardware or the infrastructure. It’s about what you do with it all

Entrepreneurship

INSEAD Knowledge Wins Interactive Media Award

INSEAD Knowledge has won a Best in Class award in the prestigious Interactive Media Awards (IMA) competition, the highest honour bestowed by the organisation. The site achieved a total of 489 out of a possible 500 points in the judging criteria for design, feature functionality, usability, standards compliance and cross-browser capability, with the highest possible mark going to content at 100.

Entrepreneurship

Outsourcing and Management Consulting: When do Firms do What?

I just did a search on keyword “consulting” and found that two of the top articles that appeared were on the problems that the large Indian outsourcing firms were having in getting enough visas for their employees to work in the US, and McKinsey’s attempts to get female workers who left the company to return.
3 comments

Entrepreneurship

Amazon’s Jeff Bezos and Apollo 11. He’s Still Innovating

On July 16, 1969 at 9:32 a.m. EST, five F-1 engines lifted the 6.2 million-pound Saturn V rocket into space. (As a reference point, that’s the equivalent of tossing about 400 full-grown elephants into the air at once.) Jeff Bezos, who was 5 years old at the time, was watching—intently. Four days later, on July 20, 1969 at 4:18 p.m. EST, the young Bezos was mesmerized by the words “Tranquility Base here. The Eagle has landed” when the lunar module gently set three men onto the moon.

Entrepreneurship

Liberate Your Employees and Recharge your Business Model

As we discussed in our recent blog post on HBR Blogging Network, it finally seems that the uproar overMarissa Meyer’s diktat banning flexible work policies at Yahoo is dying down. While good arguments were made on both sides of the issue, what got lost in the charged debate was the potential for evolving traditional business models through changing the employee-employer relationship.