Sitting under an apple tree may have played a part in Isaac Newton’s law of universal gravitation but it takes more than an...
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Data from loyalty cards, store transactions and social media is helping bricks and mortar retailers understand the who, what...
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We can talk with someone halfway around the globe as easily as with someone in the next office; sell our products in places we...
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They are young, multi-lingual, multi-cultural, multi-national. Meet the “Global Cosmopolitans".
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I just saw NBA star Derrick Rose give thoughtful responses to a CNN interviewer asking about the murder spree that is currently...
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Two weeks back, Tesla Motors, the company behind the Tesla Model S, arguably the most promising all-electric challenger to the...
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INSEAD-WIPO-Cornell University rank 142 countries on their innovation capabilities. Sixth annual index reshuffles the top ten...
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Social Media can be an important part of B2B strategy. But to make an impact within the content ecosystem, you have to have a...
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Would you like to have a Renault or a Nissan (well, Datsun brand) for less than USD 5,000? Soon you can, if you live in India....
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Erdogan, the Prime Minister of Turkey, is not listening to his focus group. The thing about focus groups is that you don’t ...
Prospect Data Governance | Buyer Enablement | Email Marketing - Beneficial and informative
Scientific approach - Great article . Scientific approach can create a solid foundation on which decisions...
Mr - There is a great need to hypothesize and test before rushing to make huge (and vastly expensive)...
Digital customer experience - Digital customer experience is the essence of any successful marketing...
Mr. - Indeed in this world of limited resources, entrepreneurs usually leave no stone unturned to commit...