I have been researching, teaching and advising entrepreneurs in Asia for the last decade, perched on INSEAD’s Singapore campus. My intention in starting this blog was to write on a semi-regular basis about entrepreneurship in emerging Asia. Unlike the Kama Sutra for example, Start-up Sutra is not necessarily a ‘how to’ manual. Rather, I hope to inspire as well as inform. The ideas, issues, best-practices and dilemmas I will discuss would stem from both context-independent academic research as well as more Asia specific challenges in building new ventures.