• Look closely at the top 100 Global Brands, according to Interbrand and BusinessWeek, and you’ll see many European and North...

  • INSEAD, INSEAD Knowledge, J. Frank Brown, The Global Business Leader: Practical Advice for Success in a Transcultural Marketplace

  • First came the book and now there is an institute. The international bestseller, ‘Blue Ocean Strategy’ written by INSEAD...

  • The book ‘Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant’ has had a huge impact...

  • The credit crunch is a cause for concern, says DHL CEO John Mullen, due to the current uncertainty in the US economy and the...

  • Most companies have managers reporting directly to the CEO on a one-to-one basis, with responsibility for their units or...