Videos Strategy

Yves Doz, INSEAD Emeritus Professor of Strategic Management

The moves that led to Nokia’s decline paint a cautionary tale for successful firms.

Improve quality of life in an underserved region, and you create a blue ocean.

Pigeonholing business units into categories like “dogs” and “stars” gives short shrift to the most important elements of...

Corporate Strategy Decision Making, Demystified

June 1, 2016

For leaders of multi-business firms, the best decisions aren’t necessarily those that produce the best immediate outcomes.
How Communicator and Audience Power Shape Persuasion

March 3, 2016

Powerful people aren’t always the best choice for persuading others. Less powerful audiences require warmth and connection.

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Collaborating to Compete

December 1, 2015

The Dutch flower cluster shows how much value can be found in a commoditised sector that collaborates before it competes
“Doing Good” Is a Source of Growth

October 14, 2015

Firms must develop a higher social purpose to achieve growth and longevity.

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What Could Have Saved Nokia, and What Can Other Companies Learn?

March 13, 2014

Nokia lost the smartphone battle despite having half of the global market share in 2007. Some argue that it was down to software, others that it was complacency. We argue that collective emotions...

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The ‘People’ Part of Successful Strategy Implementation

February 13, 2014

Most strategies fail to be implemented correctly. The companies that succeed are those which concentrate on creating strategy which has people and implementation at its heart rather than having...

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INSEAD's Global Thought Leaders: Laurence Capron

October 16, 2013

INSEAD professor of strategy Laurence Capron, nominated for the 2013 Thinkers50 "Strategy Award," explains the three factors preventing business leaders from making crucial changes.