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    Latest Articles
    • How the Discomfort of Paradox Can Unlock Creativity

      The transformative power of holding the tension of opposites...

    • The Digital Transformation of the “Mad Men” Model

      The ad agency business needs to reinvent itself and embrace...

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  • The Perils of Short-Term Thinking
    July 17, 2013

    It’s hard to ignore shareholder demands for quarterly earnings miracles. But too often what looks like “success” today can...

    1
  • Is Feminine Perfection Still Good for Sales?
    July 8, 2013

    Contrary to popular opinion, those bikini-clad young models draped over the show-room Ferrari might be doing your sales more...

  • Social Media in B2B Marketing: Publish or Perish!
    June 21, 2013

    Social Media can be an important part of B2B strategy. But to make an impact within the content ecosystem, you have to have a...

    1
  • LinkedIn: The Content Exchange
    June 6, 2013

    Since going public in 2011, the professionals’ social network has gone from a networking site to a must-have tool for...

  • Improving European Board Effectiveness – insights from participants of the INSEAD International Directors Programme
    May 13, 2013

    A healthy capital system is an important ingredient for European competitiveness. Indeed, investors look for stability and...

  • Disseminating Strategy: A User’s Guide
    April 8, 2013

    Your new strategy looks good on paper, it looks good in the executive suite. But what does it take for the work force to get it?

    3
  • Europe’s shale gas competitiveness challenge and consequences for the petrochemical sector
    March 15, 2013

    “I think it’s simply irresponsible to declare that we don’t need [shale gas] and we don’t want [shale gas] here in Europe”. ...

  • What do Voltaire and Social Media Have in Common?
    February 7, 2013

    “We must cultivate our garden.” – Candide, Voltaire, 1759

    1
  • Making Tyres for the Cognoscenti
    February 7, 2013

    Pirelli tyres mean race cars, sports cars and glamour but the man driving the company understands that to be number one on the...

  • Do Your Negotiating Techniques Create Value?
    January 10, 2013

    It’s no longer a game of hard-ball. Today’s negotiations are about more than just money.

    7
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Twitter Feed
  • The delegation of tasks can be considered as a way to share benefits rather than burdens. https://t.co/S9zgNzqkWc https://knowledge.insead.edu/leadership-organisations/enabling-productive-thinking-to-develop-gender-balance-12571 via INSEADKnowledge
  • B2B companies may find that ramping up communications is an ideal first step in optimising their relationships and… https://t.co/r7gFLR55s0 https://twitter.com/i/web/status/1350126853168766977 via INSEADKnowledge
  • The panic-stricken decisions managers made in 2020 may be the greatest obstacles to post-Covid recovery. https://t.co/YPleLfswp6 https://knowledge.insead.edu/economics-finance/covid-cost-cutting-may-backfire-in-the-long-run-15466 via INSEADKnowledge
Latest Comments
  • Lee Seok Hwai, 04.01.2021 at 02.47 am
    Six Tools for Turning Your Ideas Into Reality

    Well spotted - Hi Robin, thanks for catching this! The title has been amended.

  • Robin Speculand, 25.12.2020 at 11.19 pm
    Six Tools for Turning Your Ideas Into Reality

    CEO - Is it just me! I only count six tools?

  • Yann Alexandre SOUBAI, 23.12.2020 at 11.28 am
    Don’t Confuse Platforms with Ecosystems

    Piloted ecosystem - The article makes an interesting distinction. ...

  • MarcoCarilli, 10.12.2020 at 10.29 am
    Sound long-term strategy is key, particularly in a crisis

    Senior Consultant - Mentally replace "2008" with "2020" and "Financial Crisis" with "Covid19 Crisis" in...

  • Sherry, 29.11.2020 at 03.50 pm
    How to Be a Blue Ocean Strategist in the Post-Pandemic World

    board member - we are a new NFP seeking to break through leaders focus on performance outcomes (especially...

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