The best strategy to piggyback on a new ecosystem may be to build a complementary product or service.
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INSEAD's research points the way forward.
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What companies do with customer data needs to be considered more closely.
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The ability to adapt and learn quickly helps smaller IT companies compete against industry heavyweights.
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Why sales teams should consider involving non-sales senior leaders in the selling process.
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When companies acquire external knowledge, they need to make sure management attention doesn’t wane.
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The moves that led to Nokia’s decline paint a cautionary tale for successful firms.
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Cost transparency can be a compelling strategic choice in both marketing and negotiation.
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Skilled persuaders use a few key principles to influence potential buyers.
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Successful breakthroughs are always elusive, so don’t get too attached to any one prospect.
Co-Founder - This article seems to be very biased to what has been happening in the past in a very biased...
VP - TY
Marketeer - Can data and analytics supersede the humane factor of marketing?
Thanks for the comment Serge. - Thanks for the comment Serge. You right on all your considerations. In...
Thanks for the comment. - Thanks for the comment. Completely agree.