
High performing and sustainable market-creating strategies align value, profit and people.
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal Bestseller Blue Ocean Shift - Beyond Competing and the international bestseller Blue Ocean Strategy.
High performing and sustainable market-creating strategies align value, profit and people.
The rising needs of consumers and their increasing voice means organisations need to move in new, creative directions.
Firms trying to tap into new markets for growth often fall into the traps of putting resources into wooing existing customers...
We recently had the opportunity to interview Shawn Busse, CEO of Kinesis – a Portland marketing firm founded in 2000. When his...
Releasing the ocean of untapped talent and energy of employees is something few companies can afford not to do. Visualising...
INSEAD Knowledge interviews Professors W. Chan Kim and Renée Mauborgne.
After identifying what leadership acts and activities should be eliminated, reduced, raised and created to achieve a step...
The Blue Ocean Leadership Grid can be used to identify what leadership acts and activities should be eliminated, reduced,...
Without a common understanding of where leadership stands today and is falling short, a forceful case for change cannot be made...
To unleash employees’ untapped talent and energy, leaders need a strong repertoire of actions, not just better awareness and...
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy...
In a rapidly changing business environment disrupted by increased regulatory reforms, digitalisation, societal demands, capital...
A series of blog posts about how changes in culture and technology are reshaping what managers do. INSEAD professors Pushan...
Head of Innovation at Innovolo - It's all about the team you build. You can have the best facilities and...
MBA - Very insightful and makes a great sense,even professional negotiators falls under these categories of...
Fix stubborn - Fix stubborn
Very informative and useful - I need to improve more on active listening as its very important in the...
Thanks for sharing this blog. - Thanks for sharing this blog. In an employee performance review, managers...