High performing and sustainable market-creating strategies align value, profit and people.
The W. Chan Kim & Renée Mauborgne Blog
By W. Chan Kim and Renée Mauborgne
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal Bestseller Blue Ocean Shift - Beyond Competing and the international bestseller Blue Ocean Strategy.
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The rising needs of consumers and their increasing voice means organisations need to move in new, creative directions.
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Firms trying to tap into new markets for growth often fall into the traps of putting resources into wooing existing customers...
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We recently had the opportunity to interview Shawn Busse, CEO of Kinesis – a Portland marketing firm founded in 2000. When his...
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Releasing the ocean of untapped talent and energy of employees is something few companies can afford not to do. Visualising...
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INSEAD Knowledge interviews Professors W. Chan Kim and Renée Mauborgne.
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After identifying what leadership acts and activities should be eliminated, reduced, raised and created to achieve a step...
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The Blue Ocean Leadership Grid can be used to identify what leadership acts and activities should be eliminated, reduced,...
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Without a common understanding of where leadership stands today and is falling short, a forceful case for change cannot be made...
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To unleash employees’ untapped talent and energy, leaders need a strong repertoire of actions, not just better awareness and...
Head of Innovation at Innovolo - It's all about the team you build. You can have the best facilities and...
MBA - Very insightful and makes a great sense,even professional negotiators falls under these categories of...
Fix stubborn - Fix stubborn
Very informative and useful - I need to improve more on active listening as its very important in the...
Thanks for sharing this blog. - Thanks for sharing this blog. In an employee performance review, managers...