The W. Chan Kim & Renée Mauborgne Blog

The rising needs of consumers and their increasing voice means organisations need to move in new, creative directions.

Firms trying to tap into new markets for growth often fall into the traps of putting resources into wooing existing customers...

We recently had the opportunity to interview Shawn Busse, CEO of Kinesis – a Portland marketing firm founded in 2000. When his...

Releasing the ocean of untapped talent and energy of employees is something few companies can afford not to do. Visualising...

INSEAD Knowledge interviews Professors W. Chan Kim and Renée Mauborgne.

After identifying what leadership acts and activities should be eliminated, reduced, raised and created to achieve a step...

The Blue Ocean Leadership Grid can be used to identify what leadership acts and activities should be eliminated, reduced,...

Without a common understanding of where leadership stands today and is falling short, a forceful case for change cannot be made...

To unleash employees’ untapped talent and energy, leaders need a strong repertoire of actions, not just better awareness and...

The same way that blue ocean strategy can create uncontested market space, blue ocean leadership can unleash oceans of untapped...