Integrating content creation, curation and dissemination skills into business operations is a must to meet the challenges...
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Overeating is typical during the holiday season, but you can enjoy yourself more by eating less.
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An INSEAD alumnus takes on the global beverage business.
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The tipping point when the unrestrained repetition of ads goes from informative to downright irritating.
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Firms adopting environmental management practices are customer-oriented.
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Flat pricing can represent a win-win for customers and firms.
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Apple is forcing change on the market again and that’s no bad thing.
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The recreational cannabis industry holds lessons for building brands in an industry with negative associations.
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Attractive sales people may actually decrease shoppers’ purchase intentions.
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Social media can amplify a message or start a movement, but there are fundamental rules for success.
DIRECTOR AT NGO - Marketing is evolving to ego-marketing thru what brands will touch their buyers with the...
tasting without smell? - I'm a wineprofessional, and would like to point out that it's impossible to taste...
thx - thanks for sharing !!
Design Consultant and Project Manager - Great post. I am currently designing a presentation on the value...
How about social media? When - How about social media? When everyone's "we have to do it" and they don't...