Framing a product as functional can appeal to those who feel a loss of control.
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Accusations that have no basis in reality can be surprisingly damaging. But there are some ways to weaken them.
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Creative and entrepreneurial employees thrive on a sense of the organisational past.
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Understanding size perceptions can help make consumers more receptive to both downsizing and supersizing.
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Integrating content creation, curation and dissemination skills into business operations is a must to meet the challenges...
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Overeating is typical during the holiday season, but you can enjoy yourself more by eating less.
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An INSEAD alumnus takes on the global beverage business.
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The tipping point when the unrestrained repetition of ads goes from informative to downright irritating.
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Firms adopting environmental management practices are customer-oriented.
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Flat pricing can represent a win-win for customers and firms.
Why Why Why? - In today's world of digital, there is no surety that even happy customers will come back to...
Thanks for your comment (and - Thanks for your comment (and and apologies for being late but I have not...
Does Your Brain Structure Influence Your Food Choices? - Nice Post thanks for sharing with us. Great post
Interesting statistics and - Interesting statistics and even more relevant in 2018!
DIRECTOR AT NGO - Marketing is evolving to ego-marketing thru what brands will touch their buyers with the...