Amazon will gain access to new capabilities in retail, but the challenge to traditional supermarkets will come from elsewhere.
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Connecting with a fundamental consumer concern can give your brand purpose and create a platform for long-term profitable growth.
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Fields as disparate as journalism and technology have a common route to success in the digital era.
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Branding and advertising energy drinks as elixirs of sexual prowess and risk taking makes for a dangerous mixer with alcohol.
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Framing a product as functional can appeal to those who feel a loss of control.
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Accusations that have no basis in reality can be surprisingly damaging. But there are some ways to weaken them.
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Creative and entrepreneurial employees thrive on a sense of the organisational past.
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Understanding size perceptions can help make consumers more receptive to both downsizing and supersizing.
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Integrating content creation, curation and dissemination skills into business operations is a must to meet the challenges...
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Overeating is typical during the holiday season, but you can enjoy yourself more by eating less.
Director - Even if people do consider possible unknown information and thus get the confidence to make a...
seoa4 - I believe that a social media consultant must be attuned to the company goals and aspirations if he...
Why Why Why? - In today's world of digital, there is no surety that even happy customers will come back to...
Thanks for your comment (and - Thanks for your comment (and and apologies for being late but I have not...
Does Your Brain Structure Influence Your Food Choices? - Nice Post thanks for sharing with us. Great post