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  • We use the term “brand” with such frequency, such alacrity, and such assurance, you’d almost think we know what it means.

  • The maker of one of the world’s leading brands is targeting tech-savvy younger consumers. It’s not your usual marketing campaign.

  • Take a stroll down London’s Old Bond Street or Milan’s Via Montenapoleone and you will see the latest offerings of Chanel and...

  • How much is Tiger Woods worth to an advertiser? What is the value of Facebook or Bebo? The answers are all different, but they...