Marketing
Responsibility
Not All Heroes Wear Capes. They May Just Have More Willpower
We instinctively see people with stronger self-control as more virtuous and more capable of realising good intentions.
Career
The Pitfalls of Flaunting Your Social Status
Ditch the luxury logos if you want to be seen as a cooperative team player.
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Economics & Finance
Where a Firm’s Value Truly Lies
A new approach to uncovering the sum of all the parts of a modern firm.
Marketing
Why Facebook Is Rebranding Itself as Meta
Is the tech company dodging bad publicity or creating a gatekeeper economy?
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Marketing
Why Investors’ Memories May Be Bad for Their Wealth
How positive bias can lead overconfident investors to inflate the size of their wins and forget their losses.
Marketing
Marketing Automation: Utopia or Dystopia?
Firms must take consumer psychology into account and resist the temptation to maximise short-term profits at the cost of consumers.
Marketing
We All Want to Be Good – Then Life Happens
Starting with the best of intentions, people overestimate their ability to follow through.
Marketing
How Social Media Makes for Happier Families
There is a hydraulic relationship between domestic happiness and exposure to social media content opposite to our views.
Marketing
How Tech Can Make You Happier, Fitter and More Popular
Three rules to optimise the influence of your smartphone on your well-being.
Marketing
The Neuroscience of Eating
An entire biological ecosystem – encompassing complex connections between our gut and brain – underpins our daily food choices.
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Marketing
How Executives Should – and Shouldn’t – Engage With Customers
When done the right way, customer engagement can turn into a lucrative opportunity.
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Marketing
Weight Loss Surgery Reduces Susceptibility to Food Marketing
Behavioural and neuroscience research by INSEAD and Sorbonne Université suggest bariatric surgery does a lot more than just help patients lose weight.
Marketing
The Digital Transformation of the “Mad Men” Model
The ad agency business needs to reinvent itself and embrace the two key challenges of the coming decade.
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Marketing
Why Putting Your Phone Away Isn’t the Answer
Interaction on social media during an event increases our enjoyment in the moment and beyond.
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Marketing
Making the Shift to Digital Sales in B2B
The old methods of demand generation won’t work in the always-online era.