How to Shoot for the Holy Grail of Social Media Marketing
Quality, consistent and simple messaging is what will bring in sales. The rest is just noise.
Healthy in the Wrong Way: When Food Marketers Don’t Listen
The meaning of “healthy” is constantly evolving, and food marketers are not always meeting consumers’ expectations.
Consumer Streaks Are Motivating – The Key Is Keeping Them Alive
People often go out of their way to repeat a behaviour if it is logged and highlighted to them.
Why the Customer Isn’t Always Right
Consumer behaviour on food-logging tools reveals initial expectations don’t match actual experience.
Mind the Inventory Risk: Price Paradox Under Competition
In competitive environments, operational innovation could well be the answer to inventory risk.
Unlock the Full Value of Your Business Relationships
A fruitful relationship starts with asking the right – and sometimes difficult – questions.
Not All Heroes Wear Capes. They May Just Have More Willpower
We instinctively see people with stronger self-control as more virtuous and more capable of realising good intentions.
The Pitfalls of Flaunting Your Social Status
Ditch the luxury logos if you want to be seen as a cooperative team player.
Economics & Finance
Where a Firm’s Value Truly Lies
A new approach to uncovering the sum of all the parts of a modern firm.
Why Facebook Is Rebranding Itself as Meta
Is the tech company dodging bad publicity or creating a gatekeeper economy?
Why Investors’ Memories May Be Bad for Their Wealth
How positive bias can lead overconfident investors to inflate the size of their wins and forget their losses.
Marketing Automation: Utopia or Dystopia?
Firms must take consumer psychology into account and resist the temptation to maximise short-term profits at the cost of consumers.
We All Want to Be Good – Then Life Happens
Starting with the best of intentions, people overestimate their ability to follow through.
How Social Media Makes for Happier Families
There is a hydraulic relationship between domestic happiness and exposure to social media content opposite to our views.
How Tech Can Make You Happier, Fitter and More Popular
Three rules to optimise the influence of your smartphone on your well-being.