Marketing
Marketing
We All Want to Be Good – Then Life Happens
Starting with the best of intentions, people overestimate their ability to follow through.
Marketing
How Social Media Makes for Happier Families
There is a hydraulic relationship between domestic happiness and exposure to social media content opposite to our views.
Marketing
How Tech Can Make You Happier, Fitter and More Popular
Three rules to optimise the influence of your smartphone on your well-being.
Marketing
The Neuroscience of Eating
An entire biological ecosystem – encompassing complex connections between our gut and brain – underpins our daily food choices.
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Marketing
How Executives Should – and Shouldn’t – Engage With Customers
When done the right way, customer engagement can turn into a lucrative opportunity.
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Marketing
Weight Loss Surgery Reduces Susceptibility to Food Marketing
Behavioural and neuroscience research by INSEAD and Sorbonne Université suggest bariatric surgery does a lot more than just help patients lose weight.
Marketing
The Digital Transformation of the “Mad Men” Model
The ad agency business needs to reinvent itself and embrace the two key challenges of the coming decade.
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Marketing
Why Putting Your Phone Away Isn’t the Answer
Interaction on social media during an event increases our enjoyment in the moment and beyond.
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Marketing
Making the Shift to Digital Sales in B2B
The old methods of demand generation won’t work in the always-online era.
Marketing
The Tension-Filled World of Luxury Consumption
Recent research highlights how luxury consumers are pulled in different, often contradicting directions.
Marketing
How to Appease Your Customers After Your Algorithm Rejects Them
No one likes to hear “computer says no”. But there may be more ways to be transparent about algorithm-driven rejections than you think.
Marketing
Comparison Shopping in the Age of Information Overload
When consumers try to estimate a product specification, their best guess depends on whether they believe that they forgot this information or that they were never exposed to it.
Marketing
Making the Commute of the Future Happen
Mobility as a service (MaaS) is an attractive form of public transportation that offers a variety of benefits. Enticing consumers to abandon their private cars, however, will be tricky.
Marketing
Beyond Covid-19: Remodelling the Future of Fashion
The industry is set to become less cyclical, less vicarious and more transparent.
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Marketing
How Luxury Is Reinventing Itself
Luxury brands must secure a place in the hearts and minds of their customers, their partners and the public.