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Marketing

We All Want to Be Good – Then Life Happens

Stephanie Lin

Starting with the best of intentions, people overestimate their ability to follow through.

Marketing

How Social Media Makes for Happier Families

David Dubois

There is a hydraulic relationship between domestic happiness and exposure to social media content opposite to our views.

Marketing

How Tech Can Make You Happier, Fitter and More Popular

Alixandra Barasch

Three rules to optimise the influence of your smartphone on your well-being.

Marketing

The Neuroscience of Eating

B. Kessler, H. Plassmann

An entire biological ecosystem – encompassing complex connections between our gut and brain – underpins our daily food choices.
2 comments

Marketing

How Executives Should – and Shouldn’t – Engage With Customers

C. Senn, N. Capon

When done the right way, customer engagement can turn into a lucrative opportunity.
2 comments

Marketing

Weight Loss Surgery Reduces Susceptibility to Food Marketing

Hilke Plassman & Pierre Chandon

Behavioural and neuroscience research by INSEAD and Sorbonne Université suggest bariatric surgery does a lot more than just help patients lose weight.

Marketing

The Digital Transformation of the “Mad Men” Model

D. Dubois, J. Teoh

The ad agency business needs to reinvent itself and embrace the two key challenges of the coming decade.
1 comment

Marketing

Why Putting Your Phone Away Isn’t the Answer

Alixandra Barasch

Interaction on social media during an event increases our enjoyment in the moment and beyond.
1 comment

Marketing

Making the Shift to Digital Sales in B2B

Joerg Niessing & Fred Geyer

The old methods of demand generation won’t work in the always-online era.

Marketing

The Tension-Filled World of Luxury Consumption

David Dubois

Recent research highlights how luxury consumers are pulled in different, often contradicting directions.

Marketing

How to Appease Your Customers After Your Algorithm Rejects Them

K. Wertenbroch, P. Kireyev, G. Tomaino

No one likes to hear “computer says no”. But there may be more ways to be transparent about algorithm-driven rejections than you think.

Marketing

Comparison Shopping in the Age of Information Overload

Daniel Walters

When consumers try to estimate a product specification, their best guess depends on whether they believe that they forgot this information or that they were never exposed to it.

Marketing

Making the Commute of the Future Happen

Geoff Tomaino & Ziv Carmon

Mobility as a service (MaaS) is an attractive form of public transportation that offers a variety of benefits. Enticing consumers to abandon their private cars, however, will be tricky.

Marketing

Beyond Covid-19: Remodelling the Future of Fashion

D. Dubois, D. Teo

The industry is set to become less cyclical, less vicarious and more transparent.
1 comment

Marketing

How Luxury Is Reinventing Itself

A. J. Yap, L. Lim, C. Y. Chen

Luxury brands must secure a place in the hearts and minds of their customers, their partners and the public.