
The shape of your logo affects how consumers perceive your organisation, its products and even its behaviour.
The shape of your logo affects how consumers perceive your organisation, its products and even its behaviour.
Startups and incumbents alike should think twice before giving into the temptation to “reboot” their brand.
The vast majority of crowdsourcing efforts fall flat, because companies don’t do enough to cultivate individual contributors.
Tata Consultancy Services’ omni-channel promotion for the Amsterdam Marathon surpassed its business goals by going way beyond...
What motivates individuals to achieve goals differs depending on their cultural background.
Successful global brand management is a balancing act between local level aspirations and international strategic vision.
In an omni-channel marketing universe, brands trying to be all things to all customers will get lost in the shuffle.
In a merger or acquisition, brands sometimes become one, but often remain separate. How should leaders decide which way to go?
Before you start making heavy investments in digital, make sure your brand adheres to these three basic principles.
Boards should guide branding, but they should also be making it the job of everyone in the organisation.
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy...
In a rapidly changing business environment disrupted by increased regulatory reforms, digitalisation, societal demands, capital...
A series of blog posts about how changes in culture and technology are reshaping what managers do. INSEAD professors Pushan...
Great questions Matteo - Great questions Matteo....
Founder of jclutz.com - Dear Abhishek...
Aapershate - These are some nice blog post
Very interesting article - Thanks for this very interesting article. If I were to combine the learnings...
Director - ETHNOBUREAUCRATICA - Finally--some sound advice on this topic :) Thank you.