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Please be informed that the website is currently undergoing migration.
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    Latest Articles
    • In Age of Deglobalisation, MNCs Need Closer Ties to Thrive

      Cultivating relationships with local communities and other...

    • Better Human-AI Collaboration May Depend on Workflow Design

      Improving how humans work with algorithms could simply be a...

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  • How Your Logo Shapes Consumer Judgments
    October 26, 2015

    The shape of your logo affects how consumers perceive your organisation, its products and even its behaviour.

    1
  • Being Too Agile Could Kill Your Brand
    October 8, 2015

    Startups and incumbents alike should think twice before giving into the temptation to “reboot” their brand.

  • To Succeed at Crowdsourcing, Forget the Crowd
    August 26, 2015

    The vast majority of crowdsourcing efforts fall flat, because companies don’t do enough to cultivate individual contributors.

  • Content Marketing Runs on Inspiration
    August 13, 2015

    Tata Consultancy Services’ omni-channel promotion for the Amsterdam Marathon surpassed its business goals by going way beyond...

    1
  • How to Frame Goals to Increase Motivation
    July 21, 2015

    What motivates individuals to achieve goals differs depending on their cultural background.

  • Five Best Practices of Global Brand Management
    July 8, 2015

    Successful global brand management is a balancing act between local level aspirations and international strategic vision.

    2
  • Five Steps to Great Digital Customer Experiences
    June 30, 2015

    In an omni-channel marketing universe, brands trying to be all things to all customers will get lost in the shuffle.

    5
  • Five Considerations for Managing Brands in M&As
    June 8, 2015

    In a merger or acquisition, brands sometimes become one, but often remain separate. How should leaders decide which way to go?

  • What Brands Need to Survive in a Digital World
    May 26, 2015

    Before you start making heavy investments in digital, make sure your brand adheres to these three basic principles.

    4
  • Brand Building Is Everyone’s Responsibility
    May 20, 2015

    Boards should guide branding, but they should also be making it the job of everyone in the organisation.

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Twitter Feed
  • The message is "We are going to treat you like an adult.”    #HybridWork https://t.co/SK9JDqxzJU https://knowledge.insead.edu/leadership-organisations/challenging-assumptions-about-flexible-work-13411 via INSEADKnowledge
  • Ask yourself 3 questions: Who are you? What do you stand for? And who would you like to be?    https://t.co/pm2f60duAl https://knowledge.insead.edu/career/ten-steps-towards-a-more-fulfilling-life-19231 via INSEADKnowledge
  • Corporate Venture Capitalists can bring substantial resources and support to the table, but start-ups would be wise… https://t.co/CkmwutmjJI https://twitter.com/i/web/status/1558030695959764992 via INSEADKnowledge
Latest Comments
  • Abhi, 02.08.2022 at 06.07 am
    How to Shoot for the Holy Grail of Social Media Marketing

    Great questions Matteo - Great questions Matteo....

  • Matteo , 21.07.2022 at 12.08 pm
    How to Shoot for the Holy Grail of Social Media Marketing

    Founder of jclutz.com - Dear Abhishek...

  • Mohammed11, 12.07.2022 at 01.27 pm
    Why Facebook Is Rebranding Itself as Meta

    Aapershate - These are some nice blog post

  • Abhishek Palteru, 23.06.2022 at 11.00 am
    Consumer Streaks Are Motivating – The Key Is Keeping Them Alive

    Very interesting article - Thanks for this very interesting article. If I were to combine the learnings...

  • Ivan G. Somlai, 06.05.2022 at 06.07 am
    The Pitfalls of Flaunting Your Social Status

    Director - ETHNOBUREAUCRATICA - Finally--some sound advice on this topic :) Thank you.

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