The shape of your logo affects how consumers perceive your organisation, its products and even its behaviour.
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Startups and incumbents alike should think twice before giving into the temptation to “reboot” their brand.
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The vast majority of crowdsourcing efforts fall flat, because companies don’t do enough to cultivate individual contributors.
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Tata Consultancy Services’ omni-channel promotion for the Amsterdam Marathon surpassed its business goals by going way beyond...
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What motivates individuals to achieve goals differs depending on their cultural background.
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Successful global brand management is a balancing act between local level aspirations and international strategic vision.
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In an omni-channel marketing universe, brands trying to be all things to all customers will get lost in the shuffle.
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In a merger or acquisition, brands sometimes become one, but often remain separate. How should leaders decide which way to go?
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Before you start making heavy investments in digital, make sure your brand adheres to these three basic principles.
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Boards should guide branding, but they should also be making it the job of everyone in the organisation.
Great questions Matteo - Great questions Matteo....
Founder of jclutz.com - Dear Abhishek...
Aapershate - These are some nice blog post
Very interesting article - Thanks for this very interesting article. If I were to combine the learnings...
Director - ETHNOBUREAUCRATICA - Finally--some sound advice on this topic :) Thank you.