Big consulting firms with Big Data are trying to muscle in on the advertising business. But do they have the creativity to...
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It seems reasonable to assume that warning consumers of a product’s potential dangers would scare them into rethinking their...
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Expectations can determine the perception of your product. Setting that expectation and spreading it is the next step, but...
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Watching your favourite sports team suffer defeat can turn you into an unhealthy eater, unless you step back and remember what...
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Data from loyalty cards, store transactions and social media is helping bricks and mortar retailers understand the who, what...
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They are famous yet elusive, jet-setters though low-profile. And thus far, a mystery…
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Contrary to popular opinion, those bikini-clad young models draped over the show-room Ferrari might be doing your sales more...
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As the media’s and the public’s short attention span inevitably shifts from coverage of the NSA’s activities to the next...
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Roughly half way through the year, estimates seem to draw a coherent picture about the size and the various components of the...
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Lots of data and commentary came out about Facebook these past few days. One set concerns the membership base. Here, the worry...
Director Supply Chain - Would like to learn
Very insightful - Thanks for the interesting take on how digital transformation is relevant to Mad Men. I...
Digital customer experience - Digital customer experience is the essence of any successful marketing...
Web Development Company - Thanks for sharing such a useful article.
Founder - Fully agree that this is a helpful framework. ...