Many companies treat social media as a separate entity to their branding and marketing channels. Those able to integrate it...
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Luxury consumers in China are moving from show-offs to appreciators of the finer things. Brands will have to make their...
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Measuring the success of social media interactions cannot be done using traditional ROI metrics. The nature of the...
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Business practitioners study them, students debate them and companies examine them. The most-popular case studies of the last...
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Both "the selfie that broke Twitter" and the device that captured it are brilliant examples of powerful alliances.
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Adding a healthier Coke to a line of brands already positioned to be “better for you” could be a winning formula.
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Building true social media engagement means creating a content strategy to hook the audience, not just being on social media.
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Facebook is not going to become irrelevant just because its users also browse other social networks
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How the food business could improve its health by getting its customers in better shape.
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Big consulting firms with Big Data are trying to muscle in on the advertising business. But do they have the creativity to...
Gut - Gut here means the digestion system right?
Founder & Principal - Intend to discuss on the role of neuroscience to surpass the chemicals imbalance in...
Quite Insightful - great article, thanks Christoph
Autism - Very interesting article. Another disorder where the gut-brain connection is being investigated is...
I fully agree - I think the 3 common mistakes of brands and their approach fall under the first one. Not...