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    Latest Articles
    • Four Ways Today’s Teams Are Making Us Lonely

      They say it’s lonely at the top. But in the workplace, even...

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      Conditions that underpin the power and impact of chief...

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  • Big Data vs. Don Draper
    October 31, 2013

    Big consulting firms with Big Data are trying to muscle in on the advertising business. But do they have the creativity to...

  • Warnings About Risky Side-Effects Can Boost Sales
    October 22, 2013

    It seems reasonable to assume that warning consumers of a product’s potential dangers would scare them into rethinking their...

    2
  • Turning Expectations Into Customer Satisfaction
    September 18, 2013

    Expectations can determine the perception of your product. Setting that expectation and spreading it is the next step, but...

    2
  • Sports Defeat Can Make You Fat
    August 28, 2013

    Watching your favourite sports team suffer defeat can turn you into an unhealthy eater, unless you step back and remember what...

  • In-Store Cameras: From Security Aids to Sales Tools
    August 1, 2013

    Data from loyalty cards, store transactions and social media is helping bricks and mortar retailers understand the who, what...

    1
  • Just who are the Very Rich Consumers?
    August 1, 2013

    They are famous yet elusive, jet-setters though low-profile. And thus far, a mystery…

    1
  • Is Feminine Perfection Still Good for Sales?
    July 8, 2013

    Contrary to popular opinion, those bikini-clad young models draped over the show-room Ferrari might be doing your sales more...

  • Marketing Advice for the NSA
    July 4, 2013

    As the media’s and the public’s short attention span inevitably shifts from coverage of the NSA’s activities to the next...

  • Global advertising spend in 2013
    June 21, 2013

    Roughly half way through the year, estimates seem to draw a coherent picture about the size and the various components of the...

  • Contradictions about Facebook
    May 6, 2013

    Lots of data and commentary came out about Facebook these past few days. One set concerns the membership base. Here, the worry...

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  • What defines success as a dual-career couple is not self-effacement for the relationship’s sake, but rather a combi… https://t.co/DO4vU1PMtS https://twitter.com/i/web/status/1384085691278135297 via INSEADKnowledge
  • To last, interventions to improve performance should occur at both the team and individual levels. #leadership https://t.co/S2Xmw9l1aI https://knowledge.insead.edu/blog/insead-blog/a-seven-step-choreography-for-thriving-teams-16446 via INSEADKnowledge
  • Today’s data-driven business leaders need to be politicians and communicators to harness the potential of data and… https://t.co/8DqC4TUxqE https://twitter.com/i/web/status/1384025219082293255 via INSEADKnowledge
Latest Comments
  • Santhosh Nair, 22.03.2021 at 12.32 pm
    Five Steps to Great Digital Customer Experiences

    Director Supply Chain - Would like to learn

  • Ashishlimaye, 21.02.2021 at 05.06 am
    The Digital Transformation of the “Mad Men” Model

    Very insightful - Thanks for the interesting take on how digital transformation is relevant to Mad Men. I...

  • Brad, 25.01.2021 at 11.43 am
    Five Steps to Great Digital Customer Experiences

    Digital customer experience - Digital customer experience is the essence of any successful marketing...

  • Eco York, 19.01.2021 at 12.38 pm
    The Danger of Siloed Social Media

    Web Development Company - Thanks for sharing such a useful article.

  • Art Lapinsch, 13.01.2021 at 04.30 pm
    How to Build a Brand Pyramid

    Founder - Fully agree that this is a helpful framework. ...

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