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    Latest Articles
    • How the Discomfort of Paradox Can Unlock Creativity

      The transformative power of holding the tension of opposites...

    • The Digital Transformation of the “Mad Men” Model

      The ad agency business needs to reinvent itself and embrace...

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  • Big Data vs. Don Draper
    October 31, 2013

    Big consulting firms with Big Data are trying to muscle in on the advertising business. But do they have the creativity to...

  • Warnings About Risky Side-Effects Can Boost Sales
    October 22, 2013

    It seems reasonable to assume that warning consumers of a product’s potential dangers would scare them into rethinking their...

    2
  • Turning Expectations Into Customer Satisfaction
    September 18, 2013

    Expectations can determine the perception of your product. Setting that expectation and spreading it is the next step, but...

    2
  • Sports Defeat Can Make You Fat
    August 28, 2013

    Watching your favourite sports team suffer defeat can turn you into an unhealthy eater, unless you step back and remember what...

  • In-Store Cameras: From Security Aids to Sales Tools
    August 1, 2013

    Data from loyalty cards, store transactions and social media is helping bricks and mortar retailers understand the who, what...

    1
  • Just who are the Very Rich Consumers?
    August 1, 2013

    They are famous yet elusive, jet-setters though low-profile. And thus far, a mystery…

    1
  • Is Feminine Perfection Still Good for Sales?
    July 8, 2013

    Contrary to popular opinion, those bikini-clad young models draped over the show-room Ferrari might be doing your sales more...

  • Marketing Advice for the NSA
    July 4, 2013

    As the media’s and the public’s short attention span inevitably shifts from coverage of the NSA’s activities to the next...

  • Global advertising spend in 2013
    June 21, 2013

    Roughly half way through the year, estimates seem to draw a coherent picture about the size and the various components of the...

  • Contradictions about Facebook
    May 6, 2013

    Lots of data and commentary came out about Facebook these past few days. One set concerns the membership base. Here, the worry...

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Twitter Feed
  • The delegation of tasks can be considered as a way to share benefits rather than burdens. https://t.co/S9zgNzqkWc https://knowledge.insead.edu/leadership-organisations/enabling-productive-thinking-to-develop-gender-balance-12571 via INSEADKnowledge
  • B2B companies may find that ramping up communications is an ideal first step in optimising their relationships and… https://t.co/r7gFLR55s0 https://twitter.com/i/web/status/1350126853168766977 via INSEADKnowledge
  • The panic-stricken decisions managers made in 2020 may be the greatest obstacles to post-Covid recovery. https://t.co/YPleLfswp6 https://knowledge.insead.edu/economics-finance/covid-cost-cutting-may-backfire-in-the-long-run-15466 via INSEADKnowledge
Latest Comments
  • Art Lapinsch, 13.01.2021 at 04.30 pm
    How to Build a Brand Pyramid

    Founder - Fully agree that this is a helpful framework. ...

  • Zebravo UK, 05.01.2021 at 07.05 am
    The Danger of Siloed Social Media

    Web development Services London - Thanks for taking the moment to consider this, I believe powerfully about...

  • Brad, 08.12.2020 at 12.58 pm
    Five Steps to Great Digital Customer Experiences

    Digital customer experience - Digital customer experience is the essence of any successful marketing...

  • parandbar, 09.11.2020 at 06.06 pm
    How Marketing Can Help Tech Start-Ups Survive

    parandbar - it is best post

  • Ralev Design & Dev Agency, 18.08.2020 at 11.57 am
    How Your Logo Shapes Consumer Judgments

    I like the part "for a - I like the part "for a services company, the notion of softness may give the...

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