Measuring the success of social media interactions cannot be done using traditional ROI metrics. The nature of the...
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Business practitioners study them, students debate them and companies examine them. The most-popular case studies of the last...
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Both "the selfie that broke Twitter" and the device that captured it are brilliant examples of powerful alliances.
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Adding a healthier Coke to a line of brands already positioned to be “better for you” could be a winning formula.
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Building true social media engagement means creating a content strategy to hook the audience, not just being on social media.
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Facebook is not going to become irrelevant just because its users also browse other social networks
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How the food business could improve its health by getting its customers in better shape.
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Big consulting firms with Big Data are trying to muscle in on the advertising business. But do they have the creativity to...
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It seems reasonable to assume that warning consumers of a product’s potential dangers would scare them into rethinking their...
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Expectations can determine the perception of your product. Setting that expectation and spreading it is the next step, but...
Quite Insightful - great article, thanks Christoph
Autism - Very interesting article. Another disorder where the gut-brain connection is being investigated is...
I fully agree - I think the 3 common mistakes of brands and their approach fall under the first one. Not...
Managing Director - Great stuff
Omnichannel Customer Solutions - Nice article!! The omnichannel platform is the best way to gain digital...