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    • How to Find Fulfilment by Taking a Step Down

      Three stories of professionals who bucked the trend and found...

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  • Marketing Lessons for Coke from Peru’s Big Cola
    August 20, 2014

    An emerging cola brand from Peru schools the giants on how to achieve big growth.

    1
  • Building a Luxury Brand Image in a Digital World
    August 5, 2014

    Luxury managers often see digital media as a threat, worrying that mass appeal will take power away from the brand. But digital...

    2
  • Logos Mean More than You Think
    August 1, 2014

    It is shocking that companies do not seem to recognise the profound influence logos can have.

    1
  • When Warhol Meets the Web: How A/B Testing Revolutionises Product Development and Maximises Impact
    July 21, 2014

    Testing two products or marketing offers with different sections of your customer base can yield a winning approach.

    1
  • Putting a Price Tag on Brands
    July 15, 2014

    A universally accepted standard for brand valuation is an urgent need in a business world increasingly driven by intangibles.

    2
  • The Fine Lines of Brand Localisation
    June 4, 2014

    Just as executives adapt their management styles to suit new market cultures, brands must do the same, while staying true to...

    1
  • Power Shapes Who and What Consumers Value
    May 30, 2014

    The buying behaviour of the rich and the poor is determined by the power they feel they have.

  • The Danger of Siloed Social Media
    May 21, 2014

    Many companies treat social media as a separate entity to their branding and marketing channels. Those able to integrate it...

    10
  • The Next Phase of China’s Luxury Consumption
    May 16, 2014

    Luxury consumers in China are moving from show-offs to appreciators of the finer things. Brands will have to make their...

    1
  • The Future of Social Media ROI: From Likes to Relational Metrics
    April 14, 2014

    Measuring the success of social media interactions cannot be done using traditional ROI metrics. The nature of the...

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Latest Comments
  • Abhishek Palteru, 23.06.2022 at 11.00 am
    Consumer Streaks Are Motivating – The Key Is Keeping Them Alive

    Very interesting article - Thanks for this very interesting article. If I were to combine the learnings...

  • Ivan G. Somlai, 06.05.2022 at 06.07 am
    The Pitfalls of Flaunting Your Social Status

    Director - ETHNOBUREAUCRATICA - Finally--some sound advice on this topic :) Thank you.

  • Michelle , 13.04.2022 at 08.09 am
    Building a Customer-Centric Mindset

    Customer Journey Expert - Value is most important element

  • YallaCase, 02.02.2022 at 01.14 pm
    Why Facebook Is Rebranding Itself as Meta

    Wonderful Article about Meta Vs Facebook - Excellent to read such quality article to explain why Meta...

  • sevanne, 03.11.2021 at 02.28 pm
    The Neuroscience of Eating

    Gut - Gut here means the digestion system right?

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