Marketing

The saying “Success has many fathers, but failure is an orphan” goes back at least as far as Tacitus (around 100 B.C.). So...

It is quite remarquable to see Facebook on the front page of The Economist. As usual there is some good data presented on...

It is a misconception that the dominant businesses of Silicon Valley are technology companies. Sure, when you think of the...

There is a short entry in today’s Financial Times about Facebook and the uncertainty surrounding its IPO. Essentially, people...

Media bias is a very interesting topic. Much recent research tries to figure out what causes media bias (slanting) and what is...

By now, most will acknowledge social media is here to stay. What can we expect and how do companies stay ahead? A digital...

Cereal, not just cell phones. ...

The Kuehne family started shipping goods throughout Germany more than 125 years ago. Today, Kuehne and Nagel is one of the...

Recently a colleague of mine has asked me what would be the key academic papers on the topic of “new media”. It took me a few...