Marketing

Last week has been rich in news about Credit Rating Agencies (CRAs). Both the Financial Times (March 23, 2012) and The...

Is losing employees bad for your firm? An intuitive answer would be a straight “yes” because by losing employees, your...

A couple of days ago Apple released some numbers of how many jobs it creates in the United States. And that number is close to...

In 2007 The Washington Post carried an astonishing article describing a social experiment the newspaper had conducted. The Post...

Any marketer understands the importance of product differentiation. One CEO with an interest in art went one step further and...

My recent interaction with Telecom service providers has been frustrating – to say the least. Telecoms face the very typical...

Marketing Case Study of Portugal’s Renova Black Toilet Paper is #1

I just got back from Hong Kong, and on the way back I stopped in India, as I usually do.

My colleague, Hernan Bruno did a great job (see https://blog.insead.edu/2012/02/what-does-a-100bn-valuation-for-facebook-mean/)...

If you follow financial or technology news, you’ve probably already read plenty of stories about Facebook going public. You...