Marketing

I just got back from Hong Kong, and on the way back I stopped in India, as I usually do.

My colleague, Hernan Bruno did a great job (see https://blog.insead.edu/2012/02/what-does-a-100bn-valuation-for-facebook-mean/)...

If you follow financial or technology news, you’ve probably already read plenty of stories about Facebook going public. You...

The saying “Success has many fathers, but failure is an orphan” goes back at least as far as Tacitus (around 100 B.C.). So...

It is quite remarquable to see Facebook on the front page of The Economist. As usual there is some good data presented on...

It is a misconception that the dominant businesses of Silicon Valley are technology companies. Sure, when you think of the...

There is a short entry in today’s Financial Times about Facebook and the uncertainty surrounding its IPO. Essentially, people...

Media bias is a very interesting topic. Much recent research tries to figure out what causes media bias (slanting) and what is...

By now, most will acknowledge social media is here to stay. What can we expect and how do companies stay ahead? A digital...