
Chinese consumers are hungry for foreign brands but for Apple products, in particular, the demand is insatiable. What explains...
Chinese consumers are hungry for foreign brands but for Apple products, in particular, the demand is insatiable. What explains...
Retailers have looked at the Chinese consumer as the saviour of economic growth. But as recession hovers on the horizon, will...
The monarch and the pipevine swallowtail are the Hermès and Louis Vuitton of the butterfly world – other butterflies imitate...
Do companies require radical innovations to woo consumers? New research suggests…no!
Egan-Jones is a relatively young, independent credit rating agency (CRA), one of few such institutions where investors pay for...
Done well, market segmentation can do so much. It can uncover entirely new markets (see Blue Ocean Strategy), provide new ways...
At the heart of everything that marketers do resides a notion so fundamental, so basic, it is the engine that makes the free...
Many of my recent readings of the business press give the impression that a consensus seems to emerge among professional...
The Jasmine Revolution that has affected many of the Arab countries showed how big a role the Internet in general and social...
There is a fine line between professing free-market capitalism and teaching the subversion of those markets that is crossed in...
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy...
In a rapidly changing business environment disrupted by increased regulatory reforms, digitalisation, societal demands, capital...
A series of blog posts about how changes in culture and technology are reshaping what managers do. INSEAD professors Pushan...
Director - ETHNOBUREAUCRATICA - Finally--some sound advice on this topic :) Thank you.
Customer Journey Expert - Value is most important element
Wonderful Article about Meta Vs Facebook - Excellent to read such quality article to explain why Meta...
Gut - Gut here means the digestion system right?
Founder & Principal - Intend to discuss on the role of neuroscience to surpass the chemicals imbalance in...