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    Latest Articles
    • How the Discomfort of Paradox Can Unlock Creativity

      The transformative power of holding the tension of opposites...

    • The Digital Transformation of the “Mad Men” Model

      The ad agency business needs to reinvent itself and embrace...

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  • Would You Buy an iPhone Because Apple “Creates” American Jobs?
    March 6, 2012

    A couple of days ago Apple released some numbers of how many jobs it creates in the United States. And that number is close to...

  • Marketing is context
    March 5, 2012

    In 2007 The Washington Post carried an astonishing article describing a social experiment the newspaper had conducted. The Post...

  • How Disposable Tissue Turned into the New Art Form
    February 28, 2012

    Any marketer understands the importance of product differentiation. One CEO with an interest in art went one step further and...

  • Are Telecom service providers social networks?
    February 24, 2012

    My recent interaction with Telecom service providers has been frustrating – to say the least. Telecoms face the very typical...

  • INSEAD wins top global case study award
    February 21, 2012

    Marketing Case Study of Portugal’s Renova Black Toilet Paper is #1

  • A modest diagnosis of India’s infrastructure woes
    February 20, 2012

    I just got back from Hong Kong, and on the way back I stopped in India, as I usually do.

  • Facebook’s value again
    February 14, 2012

    My colleague, Hernan Bruno did a great job (see https://blog.insead.edu/2012/02/what-does-a-100bn-valuation-for-facebook-mean/)...

  • What does a $100bn valuation for Facebook mean?
    February 13, 2012

    If you follow financial or technology news, you’ve probably already read plenty of stories about Facebook going public. You...

  • Marketing lessons from the financial crisis
    February 12, 2012

    The saying “Success has many fathers, but failure is an orphan” goes back at least as far as Tacitus (around 100 B.C.). So...

  • Facebook on The Economist’s frontpage
    February 7, 2012

    It is quite remarquable to see Facebook on the front page of The Economist. As usual there is some good data presented on...

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Twitter Feed
  • The delegation of tasks can be considered as a way to share benefits rather than burdens. https://t.co/S9zgNzqkWc https://knowledge.insead.edu/leadership-organisations/enabling-productive-thinking-to-develop-gender-balance-12571 via INSEADKnowledge
  • B2B companies may find that ramping up communications is an ideal first step in optimising their relationships and… https://t.co/r7gFLR55s0 https://twitter.com/i/web/status/1350126853168766977 via INSEADKnowledge
  • The panic-stricken decisions managers made in 2020 may be the greatest obstacles to post-Covid recovery. https://t.co/YPleLfswp6 https://knowledge.insead.edu/economics-finance/covid-cost-cutting-may-backfire-in-the-long-run-15466 via INSEADKnowledge
Latest Comments
  • Art Lapinsch, 13.01.2021 at 04.30 pm
    How to Build a Brand Pyramid

    Founder - Fully agree that this is a helpful framework. ...

  • Zebravo UK, 05.01.2021 at 07.05 am
    The Danger of Siloed Social Media

    Web development Services London - Thanks for taking the moment to consider this, I believe powerfully about...

  • Brad, 08.12.2020 at 12.58 pm
    Five Steps to Great Digital Customer Experiences

    Digital customer experience - Digital customer experience is the essence of any successful marketing...

  • parandbar, 09.11.2020 at 06.06 pm
    How Marketing Can Help Tech Start-Ups Survive

    parandbar - it is best post

  • Ralev Design & Dev Agency, 18.08.2020 at 11.57 am
    How Your Logo Shapes Consumer Judgments

    I like the part "for a - I like the part "for a services company, the notion of softness may give the...

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