Marketing

At the heart of everything that marketers do resides a notion so fundamental, so basic, it is the engine that makes the free...

Many of my recent readings of the business press give the impression that a consensus seems to emerge among professional...

The Jasmine Revolution that has affected many of the Arab countries showed how big a role the Internet in general and social...

There is a fine line between professing free-market capitalism and teaching the subversion of those markets that is crossed in...

India is the darling of investors looking to benefit from the rapid growth of emerging markets. But well-established Indian...

Last week has been rich in news about Credit Rating Agencies (CRAs). Both the Financial Times (March 23, 2012) and The...

Is losing employees bad for your firm? An intuitive answer would be a straight “yes” because by losing employees, your...

A couple of days ago Apple released some numbers of how many jobs it creates in the United States. And that number is close to...

In 2007 The Washington Post carried an astonishing article describing a social experiment the newspaper had conducted. The Post...

Any marketer understands the importance of product differentiation. One CEO with an interest in art went one step further and...