The downfall of iconic Swiss travel agency Kuoni exemplifies the grave options available to companies with pre-internet...
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In the digital age where consumers and brands are connected like never before, B2B retailers need to embrace new business...
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How licensing and price competition can lead to win-win agreements.
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Front-of-package claims influence perceptions, despite no link to actual nutritional quality.
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Instead of blindly giving away complementary services, B2B companies should make a strategic decision on whether to kill it,...
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Contrary to popular belief, pursuing a modest positive change is sometimes perceived as easier than maintaining the status quo.
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The brands that mean the most to consumers aren’t always the ones you’d expect.
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Subtly reminding people how busy they are can nudge them to make virtuous choices.
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Taking the time to consider unknowns helps executives make better decisions.
Advantages and Disadvantages - Beware of fake social media people. Sometimes it may get you in wrong...
Nice thoughts - Keep up the good work.
Marketing in Real - its a very best article one of my best,Yes agreed as a student of marketing i do...
How Marketing Can Help Tech Start-Ups Survive | INSEAD Knowledge - Hey! This is my first visit to your blog...
This is a well written - This is a well written article. Nice topic on digital marketing strategies. Thank...