Sellers should focus less on cultivating a forest of positive reviews, and more on the state of each tree.
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Five golden rules to effectively balance personalisation and customer protection.
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How organisations can get workers to post more company-related content willingly.
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INSEAD experts and industry executives drill down to the basic human needs driving changes in retail.
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Within the field, marketing communications are on an uptrend, while channel management is declining.
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Bogus items can psychologically “infect” the real items they’re copied from.
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Our framework shows how to guide consumers to choose healthier food options.
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Framing a product feature as an unexpected benefit may stoke consumer desire.
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Marketers need to understand the strengths and weaknesses of the six main tools of neuromarketing.
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Faced with a growing range of tech solutions in marketing, from AI to big data to blockchain, B2B companies too often choose...
Omnichannel Customer Solutions - Nice article!! The omnichannel platform is the best way to gain digital...
Digital customer experience - Great read, thanks for sharing it with us. ...
Covid imapact - Hi thanks for the wonderful article, please have a look at post covid trends
Director Supply Chain - Would like to learn
Very insightful - Thanks for the interesting take on how digital transformation is relevant to Mad Men. I...