
No one likes to hear “computer says no”. But there may be more ways to be transparent about algorithm-driven rejections than...
No one likes to hear “computer says no”. But there may be more ways to be transparent about algorithm-driven rejections than...
When consumers try to estimate a product specification, their best guess depends on whether they believe that they forgot this...
Mobility as a service (MaaS) is an attractive form of public transportation that offers a variety of benefits. Enticing...
The industry is set to become less cyclical, less vicarious and more transparent.
Luxury brands must secure a place in the hearts and minds of their customers, their partners and the public.
Resilient businesses use digital technologies, data and analytics to create long-term customer value.
How to craft social media posts that drive both clicks and profits.
Children inaccurately expect larger portions of a snack to be more enjoyable. A sensory imagery intervention can help them...
Much of the classic market research advice applies to consumer neuroscience as well – but the emerging field also features...
A major randomized controlled trial finds that nutrition labels help healthier foods but do not hurt junk foods, leading to a...
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy...
In a rapidly changing business environment disrupted by increased regulatory reforms, digitalisation, societal demands, capital...
A series of blog posts about how changes in culture and technology are reshaping what managers do. INSEAD professors Pushan...
Very interesting article - Thanks for this very interesting article. If I were to combine the learnings...
Director - ETHNOBUREAUCRATICA - Finally--some sound advice on this topic :) Thank you.
Customer Journey Expert - Value is most important element
Wonderful Article about Meta Vs Facebook - Excellent to read such quality article to explain why Meta...
Gut - Gut here means the digestion system right?