Framing a product feature as an unexpected benefit may stoke consumer desire.
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Marketers need to understand the strengths and weaknesses of the six main tools of neuromarketing.
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B2B companies can create competitive advantage in the digital age by tailoring technology to their relationships with customers...
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The downfall of iconic Swiss travel agency Kuoni exemplifies the grave options available to companies with pre-internet...
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In the digital age where consumers and brands are connected like never before, B2B retailers need to embrace new business...
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How licensing and price competition can lead to win-win agreements.
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Front-of-package claims influence perceptions, despite no link to actual nutritional quality.
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Instead of blindly giving away complementary services, B2B companies should make a strategic decision on whether to kill it,...
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Contrary to popular belief, pursuing a modest positive change is sometimes perceived as easier than maintaining the status quo.
I like the part "for a - I like the part "for a services company, the notion of softness may give the...
Advantages and Disadvantages - Beware of fake social media people. Sometimes it may get you in wrong...
Nice thoughts - Keep up the good work.
Marketing in Real - its a very best article one of my best,Yes agreed as a student of marketing i do...
How Marketing Can Help Tech Start-Ups Survive | INSEAD Knowledge - Hey! This is my first visit to your blog...