Marketing

No one likes to hear “computer says no”. But there may be more ways to be transparent about algorithm-driven rejections than...

When consumers try to estimate a product specification, their best guess depends on whether they believe that they forgot this...

Mobility as a service (MaaS) is an attractive form of public transportation that offers a variety of benefits. Enticing...

Luxury brands must secure a place in the hearts and minds of their customers, their partners and the public.

Resilient businesses use digital technologies, data and analytics to create long-term customer value.

How to craft social media posts that drive both clicks and profits.

Children inaccurately expect larger portions of a snack to be more enjoyable. A sensory imagery intervention can help them...

Much of the classic market research advice applies to consumer neuroscience as well – but the emerging field also features...

A major randomized controlled trial finds that nutrition labels help healthier foods but do not hurt junk foods, leading to a...