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    Latest Articles
    • How the Discomfort of Paradox Can Unlock Creativity

      The transformative power of holding the tension of opposites...

    • The Digital Transformation of the “Mad Men” Model

      The ad agency business needs to reinvent itself and embrace...

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  • Employees as Social Media Influencers
    November 20, 2019

    How organisations can get workers to post more company-related content willingly.

    4
  • Three Cornerstones of Global Retail Innovation
    October 4, 2019

    INSEAD experts and industry executives drill down to the basic human needs driving changes in retail.

  • The Growing Power of Marketers in the Business World
    August 5, 2019

    Within the field, marketing communications are on an uptrend, while channel management is declining.

    1
  • Why Companies Should Seek Higher Damages for Counterfeiting
    August 5, 2019

    Bogus items can psychologically “infect” the real items they’re copied from.

    2
  • Which Healthy Eating Nudges Work Best?
    July 8, 2019

    Our framework shows how to guide consumers to choose healthier food options.

    2
  • An Unexpected Product Benefit Can Be a Powerful Marketing Tool
    June 24, 2019

    Framing a product feature as an unexpected benefit may stoke consumer desire.

  • A Non-Scientist’s Guide to the Neuromarketing Toolkit
    June 10, 2019

    Marketers need to understand the strengths and weaknesses of the six main tools of neuromarketing.

  • Driving B2B Digital Transformation Through Customer-centricity
    May 20, 2019

    B2B companies can create competitive advantage in the digital age by tailoring technology to their relationships with customers...

    2
  • What (Not) to Do in the Crosshairs of Digital Disruption
    May 17, 2019

    The downfall of iconic Swiss travel agency Kuoni exemplifies the grave options available to companies with pre-internet...

    1
  • Revolution in B2B Retail: From Perfume to Platform Economy
    May 8, 2019

    In the digital age where consumers and brands are connected like never before, B2B retailers need to embrace new business...

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Twitter Feed
  • The delegation of tasks can be considered as a way to share benefits rather than burdens. https://t.co/S9zgNzqkWc https://knowledge.insead.edu/leadership-organisations/enabling-productive-thinking-to-develop-gender-balance-12571 via INSEADKnowledge
  • B2B companies may find that ramping up communications is an ideal first step in optimising their relationships and… https://t.co/r7gFLR55s0 https://twitter.com/i/web/status/1350126853168766977 via INSEADKnowledge
  • The panic-stricken decisions managers made in 2020 may be the greatest obstacles to post-Covid recovery. https://t.co/YPleLfswp6 https://knowledge.insead.edu/economics-finance/covid-cost-cutting-may-backfire-in-the-long-run-15466 via INSEADKnowledge
Latest Comments
  • Art Lapinsch, 13.01.2021 at 04.30 pm
    How to Build a Brand Pyramid

    Founder - Fully agree that this is a helpful framework. ...

  • Zebravo UK, 05.01.2021 at 07.05 am
    The Danger of Siloed Social Media

    Web development Services London - Thanks for taking the moment to consider this, I believe powerfully about...

  • Brad, 08.12.2020 at 12.58 pm
    Five Steps to Great Digital Customer Experiences

    Digital customer experience - Digital customer experience is the essence of any successful marketing...

  • parandbar, 09.11.2020 at 06.06 pm
    How Marketing Can Help Tech Start-Ups Survive

    parandbar - it is best post

  • Ralev Design & Dev Agency, 18.08.2020 at 11.57 am
    How Your Logo Shapes Consumer Judgments

    I like the part "for a - I like the part "for a services company, the notion of softness may give the...

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