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  • How to Appease Your Customers After Your Algorithm Rejects Them
    November 3, 2020

    No one likes to hear “computer says no”. But there may be more ways to be transparent about algorithm-driven rejections than...

  • Comparison Shopping in the Age of Information Overload
    October 26, 2020

    When consumers try to estimate a product specification, their best guess depends on whether they believe that they forgot this...

  • Making the Commute of the Future Happen
    September 14, 2020

    Mobility as a service (MaaS) is an attractive form of public transportation that offers a variety of benefits. Enticing...

  • Beyond Covid-19: Remodelling the Future of Fashion
    August 6, 2020

    The industry is set to become less cyclical, less vicarious and more transparent.

    1
  • How Luxury Is Reinventing Itself
    July 13, 2020

    Luxury brands must secure a place in the hearts and minds of their customers, their partners and the public.

  • Building Digital Resilience Around the Customer
    July 3, 2020

    Resilient businesses use digital technologies, data and analytics to create long-term customer value.

  • What Drives Consumers to Share Online Content
    June 26, 2020

    How to craft social media posts that drive both clicks and profits.

  • Happiness Is a (Small) Piece of Cake
    June 19, 2020

    Children inaccurately expect larger portions of a snack to be more enjoyable. A sensory imagery intervention can help them...

  • To Succeed With Neuromarketing, What Do You Need to Know?
    May 14, 2020

    Much of the classic market research advice applies to consumer neuroscience as well – but the emerging field also features...

  • What’s Up Front? The True Influence of Nutrition Labels in Real Life
    May 6, 2020

    A major randomized controlled trial finds that nutrition labels help healthier foods but do not hurt junk foods, leading to a...

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Latest Comments
  • Abhishek Palteru, 23.06.2022 at 11.00 am
    Consumer Streaks Are Motivating – The Key Is Keeping Them Alive

    Very interesting article - Thanks for this very interesting article. If I were to combine the learnings...

  • Ivan G. Somlai, 06.05.2022 at 06.07 am
    The Pitfalls of Flaunting Your Social Status

    Director - ETHNOBUREAUCRATICA - Finally--some sound advice on this topic :) Thank you.

  • Michelle , 13.04.2022 at 08.09 am
    Building a Customer-Centric Mindset

    Customer Journey Expert - Value is most important element

  • YallaCase, 02.02.2022 at 01.14 pm
    Why Facebook Is Rebranding Itself as Meta

    Wonderful Article about Meta Vs Facebook - Excellent to read such quality article to explain why Meta...

  • sevanne, 03.11.2021 at 02.28 pm
    The Neuroscience of Eating

    Gut - Gut here means the digestion system right?

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A series of blog posts about how changes in culture and technology are reshaping what managers do. INSEAD professors Pushan...

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