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    Latest Articles
    • In Age of Deglobalisation, MNCs Need Closer Ties to Thrive

      Cultivating relationships with local communities and other...

    • Better Human-AI Collaboration May Depend on Workflow Design

      Improving how humans work with algorithms could simply be a...

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  • SEC considers civil case against Egan-Jones, an independent CRA
    April 25, 2012

    Egan-Jones is a relatively young, independent credit rating agency (CRA), one of few such institutions where investors pay for...

  • The rich, the lazy, the busy, the ignorant, and the vain
    April 23, 2012

    Done well, market segmentation can do so much. It can uncover entirely new markets (see Blue Ocean Strategy), provide new ways...

  • Why we segment
    April 8, 2012

    At the heart of everything that marketers do resides a notion so fundamental, so basic, it is the engine that makes the free...

  • Social publishers: a new paradigm for online media
    April 3, 2012

    Many of my recent readings of the business press give the impression that a consensus seems to emerge among professional...

  • Freedom and the Internet
    March 28, 2012

    The Jasmine Revolution that has affected many of the Arab countries showed how big a role the Internet in general and social...

  • Markets or shareholders?
    March 26, 2012

    There is a fine line between professing free-market capitalism and teaching the subversion of those markets that is crossed in...

  • Selling soap to Nigeria: One Indian conglomerate goes beyond
    March 25, 2012

    India is the darling of investors looking to benefit from the rapid growth of emerging markets. But well-established Indian...

  • Credit Rating Agencies
    March 24, 2012

    Last week has been rich in news about Credit Rating Agencies (CRAs). Both the Financial Times (March 23, 2012) and The...

  • Benefit from the networks of your lost employees
    March 15, 2012

    Is losing employees bad for your firm? An intuitive answer would be a straight “yes” because by losing employees, your...

  • Would You Buy an iPhone Because Apple “Creates” American Jobs?
    March 6, 2012

    A couple of days ago Apple released some numbers of how many jobs it creates in the United States. And that number is close to...

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Twitter Feed
  • Break free from thinking that marginalises flexible work as a benefit designed only for mothers of young children. … https://t.co/aMifbxLAbV https://twitter.com/i/web/status/1557247875389743105 via INSEADKnowledge
  • Loyalty programmes that give consumers a choice between a minimum spending and quantity requirements, such as numbe… https://t.co/iRJu33OU3D https://twitter.com/i/web/status/1557034457382719492 via INSEADKnowledge
  • How can entrepreneurs decide whether corporate venture capital is a good fit for their startup? If so, which one?… https://t.co/Pp5qmEnS86 https://twitter.com/i/web/status/1557004027178655749 via INSEADKnowledge
Latest Comments
  • Abhi, 02.08.2022 at 06.07 am
    How to Shoot for the Holy Grail of Social Media Marketing

    Great questions Matteo - Great questions Matteo....

  • Matteo , 21.07.2022 at 12.08 pm
    How to Shoot for the Holy Grail of Social Media Marketing

    Founder of jclutz.com - Dear Abhishek...

  • Mohammed11, 12.07.2022 at 01.27 pm
    Why Facebook Is Rebranding Itself as Meta

    Aapershate - These are some nice blog post

  • Abhishek Palteru, 23.06.2022 at 11.00 am
    Consumer Streaks Are Motivating – The Key Is Keeping Them Alive

    Very interesting article - Thanks for this very interesting article. If I were to combine the learnings...

  • Ivan G. Somlai, 06.05.2022 at 06.07 am
    The Pitfalls of Flaunting Your Social Status

    Director - ETHNOBUREAUCRATICA - Finally--some sound advice on this topic :) Thank you.

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