Marketing

In 2007 The Washington Post carried an astonishing article describing a social experiment the newspaper had conducted. The Post...

Any marketer understands the importance of product differentiation. One CEO with an interest in art went one step further and...

My recent interaction with Telecom service providers has been frustrating – to say the least. Telecoms face the very typical...

Marketing Case Study of Portugal’s Renova Black Toilet Paper is #1

I just got back from Hong Kong, and on the way back I stopped in India, as I usually do.

My colleague, Hernan Bruno did a great job (see https://blog.insead.edu/2012/02/what-does-a-100bn-valuation-for-facebook-mean/)...

If you follow financial or technology news, you’ve probably already read plenty of stories about Facebook going public. You...

The saying “Success has many fathers, but failure is an orphan” goes back at least as far as Tacitus (around 100 B.C.). So...

It is quite remarquable to see Facebook on the front page of The Economist. As usual there is some good data presented on...

It is a misconception that the dominant businesses of Silicon Valley are technology companies. Sure, when you think of the...