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    Latest Articles
    • In Age of Deglobalisation, MNCs Need Closer Ties to Thrive

      Cultivating relationships with local communities and other...

    • Better Human-AI Collaboration May Depend on Workflow Design

      Improving how humans work with algorithms could simply be a...

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  • Marketing is context
    March 5, 2012

    In 2007 The Washington Post carried an astonishing article describing a social experiment the newspaper had conducted. The Post...

  • How Disposable Tissue Turned into the New Art Form
    February 28, 2012

    Any marketer understands the importance of product differentiation. One CEO with an interest in art went one step further and...

  • Are Telecom service providers social networks?
    February 24, 2012

    My recent interaction with Telecom service providers has been frustrating – to say the least. Telecoms face the very typical...

  • INSEAD wins top global case study award
    February 21, 2012

    Marketing Case Study of Portugal’s Renova Black Toilet Paper is #1

  • A modest diagnosis of India’s infrastructure woes
    February 20, 2012

    I just got back from Hong Kong, and on the way back I stopped in India, as I usually do.

  • Facebook’s value again
    February 14, 2012

    My colleague, Hernan Bruno did a great job (see https://blog.insead.edu/2012/02/what-does-a-100bn-valuation-for-facebook-mean/)...

  • What does a $100bn valuation for Facebook mean?
    February 13, 2012

    If you follow financial or technology news, you’ve probably already read plenty of stories about Facebook going public. You...

  • Marketing lessons from the financial crisis
    February 12, 2012

    The saying “Success has many fathers, but failure is an orphan” goes back at least as far as Tacitus (around 100 B.C.). So...

  • Facebook on The Economist’s frontpage
    February 7, 2012

    It is quite remarquable to see Facebook on the front page of The Economist. As usual there is some good data presented on...

  • GAFA, the new face of marketing
    February 5, 2012

    It is a misconception that the dominant businesses of Silicon Valley are technology companies. Sure, when you think of the...

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Twitter Feed
  • Break free from thinking that marginalises flexible work as a benefit designed only for mothers of young children. … https://t.co/aMifbxLAbV https://twitter.com/i/web/status/1557247875389743105 via INSEADKnowledge
  • Loyalty programmes that give consumers a choice between a minimum spending and quantity requirements, such as numbe… https://t.co/iRJu33OU3D https://twitter.com/i/web/status/1557034457382719492 via INSEADKnowledge
  • How can entrepreneurs decide whether corporate venture capital is a good fit for their startup? If so, which one?… https://t.co/Pp5qmEnS86 https://twitter.com/i/web/status/1557004027178655749 via INSEADKnowledge
Latest Comments
  • Abhi, 02.08.2022 at 06.07 am
    How to Shoot for the Holy Grail of Social Media Marketing

    Great questions Matteo - Great questions Matteo....

  • Matteo , 21.07.2022 at 12.08 pm
    How to Shoot for the Holy Grail of Social Media Marketing

    Founder of jclutz.com - Dear Abhishek...

  • Mohammed11, 12.07.2022 at 01.27 pm
    Why Facebook Is Rebranding Itself as Meta

    Aapershate - These are some nice blog post

  • Abhishek Palteru, 23.06.2022 at 11.00 am
    Consumer Streaks Are Motivating – The Key Is Keeping Them Alive

    Very interesting article - Thanks for this very interesting article. If I were to combine the learnings...

  • Ivan G. Somlai, 06.05.2022 at 06.07 am
    The Pitfalls of Flaunting Your Social Status

    Director - ETHNOBUREAUCRATICA - Finally--some sound advice on this topic :) Thank you.

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