• Social media: What next?

    By now, most will acknowledge social media is here to stay. What can we expect and how do companies stay ahead? A digital...

  • Kuehne & Nagel

    The Kuehne family started shipping goods throughout Germany more than 125 years ago. Today, Kuehne and Nagel is one of the...

  • Academic literature on new media

    Recently a colleague of mine has asked me what would be the key academic papers on the topic of “new media”. It took me a few...

  • Technology über alles

    The death of Apple’s Steve Jobs has made the world reflect on how technology – not a little of that because of Jobs – has...

  • Fair Trade?

    Hardly a week goes by without yet another milestone for “ethically labeled” products. You know, the products that are labeled ...

  • Is food marketing making us fat?

    Are we to blame for the obesity epidemic? Or the people who sell the food to us? New research shows that packaging and position...

  • Controlling the urge

    Does the ability to control one urge extend over the ability to control other urges? For example, the urge to control a full...

  • What the heck is a brand anyway?

    We use the term “brand” with such frequency, such alacrity, and such assurance, you’d almost think we know what it means.

  • A thirst for social media

    The maker of one of the world’s leading brands is targeting tech-savvy younger consumers. It’s not your usual marketing campaign.