Marketing

In their paper, When to Push the Panic Button?, INSEAD professors ‘Paddy’ V. Padmanabhan and Pushan Dutt show that consumers...

“In stable environments, if I make a pricing mistake it’s not very important. But in today’s environment, it’s a matter of life...

Think of Africa and you’re likely to conjure up images of warfare, drought and corruption. But Ruurd Brouwer, Africa Director...

Social networking sites such as Facebook, MySpace, LinkedIn, Plaxo and Ning are getting a larger than usual following these...

In the fallout of the global financial meltdown, it’s difficult to think of a positive side to the economic crisis. But it...

Creative destruction often ensues in the wake of technological advances, futurists claim. In today’s age of the digital media,...

As many look to cut costs to cope with the worsening economic downturn, you would expect consumer spending patterns to be...

As we brace ourselves for what threatens to be the worst economic slump since the Great Depression, one company seems to be...

The Olympic flame may have been extinguished at the 2008 Beijing Olympics, but the competition for the spending power of...