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    Latest Articles
    • How the Discomfort of Paradox Can Unlock Creativity

      The transformative power of holding the tension of opposites...

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      The ad agency business needs to reinvent itself and embrace...

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  • KFC China's recipe for success
    March 20, 2009

    If there were just a few things that China has wholly embraced from the West, it would be their love for Kentucky Fried Chicken...

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  • Pricing guidelines for firms during a crisis
    February 20, 2009

    In their paper, When to Push the Panic Button?, INSEAD professors ‘Paddy’ V. Padmanabhan and Pushan Dutt show that consumers...

  • Marketing in a downturn: time to push the panic button?
    February 20, 2009

    “In stable environments, if I make a pricing mistake it’s not very important. But in today’s environment, it’s a matter of life...

  • Branding Africa
    January 26, 2009

    Think of Africa and you’re likely to conjure up images of warfare, drought and corruption. But Ruurd Brouwer, Africa Director...

  • Turning social networking on its head: where horizontal and vertical networks meet
    December 26, 2008

    Social networking sites such as Facebook, MySpace, LinkedIn, Plaxo and Ning are getting a larger than usual following these...

  • Online social networking and the economic crisis
    December 26, 2008

    In the fallout of the global financial meltdown, it’s difficult to think of a positive side to the economic crisis. But it...

  • Creative destruction in the digital media age
    November 26, 2008

    Creative destruction often ensues in the wake of technological advances, futurists claim. In today’s age of the digital media,...

  • Gucci: In the business of selling 'dreams'
    October 29, 2008

    As many look to cut costs to cope with the worsening economic downturn, you would expect consumer spending patterns to be...

  • The show must go on: Cirque du Soleil
    October 29, 2008

    As we brace ourselves for what threatens to be the worst economic slump since the Great Depression, one company seems to be...

  • Competing in China’s booming sportswear market
    October 29, 2008

    The Olympic flame may have been extinguished at the 2008 Beijing Olympics, but the competition for the spending power of...

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Twitter Feed
  • The delegation of tasks can be considered as a way to share benefits rather than burdens. https://t.co/S9zgNzqkWc https://knowledge.insead.edu/leadership-organisations/enabling-productive-thinking-to-develop-gender-balance-12571 via INSEADKnowledge
  • B2B companies may find that ramping up communications is an ideal first step in optimising their relationships and… https://t.co/r7gFLR55s0 https://twitter.com/i/web/status/1350126853168766977 via INSEADKnowledge
  • The panic-stricken decisions managers made in 2020 may be the greatest obstacles to post-Covid recovery. https://t.co/YPleLfswp6 https://knowledge.insead.edu/economics-finance/covid-cost-cutting-may-backfire-in-the-long-run-15466 via INSEADKnowledge
Latest Comments
  • Art Lapinsch, 13.01.2021 at 04.30 pm
    How to Build a Brand Pyramid

    Founder - Fully agree that this is a helpful framework. ...

  • Zebravo UK, 05.01.2021 at 07.05 am
    The Danger of Siloed Social Media

    Web development Services London - Thanks for taking the moment to consider this, I believe powerfully about...

  • Brad, 08.12.2020 at 12.58 pm
    Five Steps to Great Digital Customer Experiences

    Digital customer experience - Digital customer experience is the essence of any successful marketing...

  • parandbar, 09.11.2020 at 06.06 pm
    How Marketing Can Help Tech Start-Ups Survive

    parandbar - it is best post

  • Ralev Design & Dev Agency, 18.08.2020 at 11.57 am
    How Your Logo Shapes Consumer Judgments

    I like the part "for a - I like the part "for a services company, the notion of softness may give the...

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