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    Latest Articles
    • How the Discomfort of Paradox Can Unlock Creativity

      The transformative power of holding the tension of opposites...

    • The Digital Transformation of the “Mad Men” Model

      The ad agency business needs to reinvent itself and embrace...

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  • The impact of changing packaging and portion sizes
    September 28, 2008

    When it comes to packaging, size matters.

  • Opportunities and risks in magazine publishing
    September 28, 2008

    Setting up a new magazine is perhaps riskier now than ever before as more and more people turn to the internet for news and...

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  • Crisis communications: The emergence of stakeholder media
    June 17, 2008

    When Le Monde exclaimed in a front-page headline: “Danone prepares to shed 3,000 jobs in Europe, including 1,700 in France”, on...

  • More expensive medication may be more potent
    April 26, 2008

    “Marketing variables not only influence people’s perceptions and expectations, they actually influence the real efficacy of...

  • The brand is the business
    April 26, 2008

    “Today more than half of the total stock market value of corporations lies in intangible assets such as brands … The brand is...

  • On the Branding Edge
    April 26, 2008

    Branding expert Ken Cato is the man that some major companies turn to for help with overhauling their branding. His clients...

  • Fast Strategy: staying ahead of the game
    January 26, 2008

    How can you make sure your company not only keeps its edge over its competitors, but also seizes new opportunities? In a new...

  • Banyan Tree: The brand imperative
    December 12, 2007

    “There are only two advantages in life which are proprietary: technology and branding. Since I’m not a technologist, I decided...

  • How content affects the buying and selling of ad links
    October 12, 2007

    The internet has become an important medium for doing business internationally. The opportunities are enormous, yet there are...

  • In search of blue oceans: The Starwood experience
    October 12, 2007

    Are companies using Blue Ocean Strategy to search for ‘uncontested market space’ and, if so, how? One group which has been...

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Twitter Feed
  • The delegation of tasks can be considered as a way to share benefits rather than burdens. https://t.co/S9zgNzqkWc https://knowledge.insead.edu/leadership-organisations/enabling-productive-thinking-to-develop-gender-balance-12571 via INSEADKnowledge
  • B2B companies may find that ramping up communications is an ideal first step in optimising their relationships and… https://t.co/r7gFLR55s0 https://twitter.com/i/web/status/1350126853168766977 via INSEADKnowledge
  • The panic-stricken decisions managers made in 2020 may be the greatest obstacles to post-Covid recovery. https://t.co/YPleLfswp6 https://knowledge.insead.edu/economics-finance/covid-cost-cutting-may-backfire-in-the-long-run-15466 via INSEADKnowledge
Latest Comments
  • Art Lapinsch, 13.01.2021 at 04.30 pm
    How to Build a Brand Pyramid

    Founder - Fully agree that this is a helpful framework. ...

  • Zebravo UK, 05.01.2021 at 07.05 am
    The Danger of Siloed Social Media

    Web development Services London - Thanks for taking the moment to consider this, I believe powerfully about...

  • Brad, 08.12.2020 at 12.58 pm
    Five Steps to Great Digital Customer Experiences

    Digital customer experience - Digital customer experience is the essence of any successful marketing...

  • parandbar, 09.11.2020 at 06.06 pm
    How Marketing Can Help Tech Start-Ups Survive

    parandbar - it is best post

  • Ralev Design & Dev Agency, 18.08.2020 at 11.57 am
    How Your Logo Shapes Consumer Judgments

    I like the part "for a - I like the part "for a services company, the notion of softness may give the...

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