Marketing

Traditional marketing wisdom has it that if you want to use “word of mouth” you’d better be sure the people doing the talking...

The downward spiral of the global economy is having some serious implications for the advertising industry, says Steve Henry,...

Innovation is often a key driver to a company’s success. Take Siemens, for example, which has a reputation for being innovative...

In their paper, When to Push the Panic Button?, INSEAD professors ‘Paddy’ V. Padmanabhan and Pushan Dutt show that consumers...

“In stable environments, if I make a pricing mistake it’s not very important. But in today’s environment, it’s a matter of life...

Think of Africa and you’re likely to conjure up images of warfare, drought and corruption. But Ruurd Brouwer, Africa Director...

Social networking sites such as Facebook, MySpace, LinkedIn, Plaxo and Ning are getting a larger than usual following these...

In the fallout of the global financial meltdown, it’s difficult to think of a positive side to the economic crisis. But it...

Creative destruction often ensues in the wake of technological advances, futurists claim. In today’s age of the digital media,...