
Traditional marketing wisdom has it that if you want to use “word of mouth” you’d better be sure the people doing the talking...
Traditional marketing wisdom has it that if you want to use “word of mouth” you’d better be sure the people doing the talking...
The downward spiral of the global economy is having some serious implications for the advertising industry, says Steve Henry,...
Innovation is often a key driver to a company’s success. Take Siemens, for example, which has a reputation for being innovative...
If there were just a few things that China has wholly embraced from the West, it would be their love for Kentucky Fried Chicken...
In their paper, When to Push the Panic Button?, INSEAD professors ‘Paddy’ V. Padmanabhan and Pushan Dutt show that consumers...
“In stable environments, if I make a pricing mistake it’s not very important. But in today’s environment, it’s a matter of life...
Think of Africa and you’re likely to conjure up images of warfare, drought and corruption. But Ruurd Brouwer, Africa Director...
Social networking sites such as Facebook, MySpace, LinkedIn, Plaxo and Ning are getting a larger than usual following these...
In the fallout of the global financial meltdown, it’s difficult to think of a positive side to the economic crisis. But it...
Creative destruction often ensues in the wake of technological advances, futurists claim. In today’s age of the digital media,...
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy...
In a rapidly changing business environment disrupted by increased regulatory reforms, digitalisation, societal demands, capital...
A series of blog posts about how changes in culture and technology are reshaping what managers do. INSEAD professors Pushan...
Director - ETHNOBUREAUCRATICA - Finally--some sound advice on this topic :) Thank you.
Customer Journey Expert - Value is most important element
Wonderful Article about Meta Vs Facebook - Excellent to read such quality article to explain why Meta...
Gut - Gut here means the digestion system right?
Founder & Principal - Intend to discuss on the role of neuroscience to surpass the chemicals imbalance in...