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    Latest Articles
    • Four Ways Today’s Teams Are Making Us Lonely

      They say it’s lonely at the top. But in the workplace, even...

    • Do CEOs Matter?

      Conditions that underpin the power and impact of chief...

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  • The impact of changing packaging and portion sizes
    September 28, 2008

    When it comes to packaging, size matters.

  • Opportunities and risks in magazine publishing
    September 28, 2008

    Setting up a new magazine is perhaps riskier now than ever before as more and more people turn to the internet for news and...

    1
  • Crisis communications: The emergence of stakeholder media
    June 17, 2008

    When Le Monde exclaimed in a front-page headline: “Danone prepares to shed 3,000 jobs in Europe, including 1,700 in France”, on...

  • More expensive medication may be more potent
    April 26, 2008

    “Marketing variables not only influence people’s perceptions and expectations, they actually influence the real efficacy of...

  • The brand is the business
    April 26, 2008

    “Today more than half of the total stock market value of corporations lies in intangible assets such as brands … The brand is...

  • On the Branding Edge
    April 26, 2008

    Branding expert Ken Cato is the man that some major companies turn to for help with overhauling their branding. His clients...

  • Fast Strategy: staying ahead of the game
    January 26, 2008

    How can you make sure your company not only keeps its edge over its competitors, but also seizes new opportunities? In a new...

  • Banyan Tree: The brand imperative
    December 12, 2007

    “There are only two advantages in life which are proprietary: technology and branding. Since I’m not a technologist, I decided...

  • How content affects the buying and selling of ad links
    October 12, 2007

    The internet has become an important medium for doing business internationally. The opportunities are enormous, yet there are...

  • In search of blue oceans: The Starwood experience
    October 12, 2007

    Are companies using Blue Ocean Strategy to search for ‘uncontested market space’ and, if so, how? One group which has been...

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Twitter Feed
  • What defines success as a dual-career couple is not self-effacement for the relationship’s sake, but rather a combi… https://t.co/DO4vU1PMtS https://twitter.com/i/web/status/1384085691278135297 via INSEADKnowledge
  • To last, interventions to improve performance should occur at both the team and individual levels. #leadership https://t.co/S2Xmw9l1aI https://knowledge.insead.edu/blog/insead-blog/a-seven-step-choreography-for-thriving-teams-16446 via INSEADKnowledge
  • Today’s data-driven business leaders need to be politicians and communicators to harness the potential of data and… https://t.co/8DqC4TUxqE https://twitter.com/i/web/status/1384025219082293255 via INSEADKnowledge
Latest Comments
  • Santhosh Nair, 22.03.2021 at 12.32 pm
    Five Steps to Great Digital Customer Experiences

    Director Supply Chain - Would like to learn

  • Ashishlimaye, 21.02.2021 at 05.06 am
    The Digital Transformation of the “Mad Men” Model

    Very insightful - Thanks for the interesting take on how digital transformation is relevant to Mad Men. I...

  • Brad, 25.01.2021 at 11.43 am
    Five Steps to Great Digital Customer Experiences

    Digital customer experience - Digital customer experience is the essence of any successful marketing...

  • Eco York, 19.01.2021 at 12.38 pm
    The Danger of Siloed Social Media

    Web Development Company - Thanks for sharing such a useful article.

  • Art Lapinsch, 13.01.2021 at 04.30 pm
    How to Build a Brand Pyramid

    Founder - Fully agree that this is a helpful framework. ...

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