When it comes to packaging, size matters.
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Setting up a new magazine is perhaps riskier now than ever before as more and more people turn to the internet for news and...
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When Le Monde exclaimed in a front-page headline: “Danone prepares to shed 3,000 jobs in Europe, including 1,700 in France”, on...
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“Marketing variables not only influence people’s perceptions and expectations, they actually influence the real efficacy of...
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“Today more than half of the total stock market value of corporations lies in intangible assets such as brands … The brand is...
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Branding expert Ken Cato is the man that some major companies turn to for help with overhauling their branding. His clients...
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How can you make sure your company not only keeps its edge over its competitors, but also seizes new opportunities? In a new...
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“There are only two advantages in life which are proprietary: technology and branding. Since I’m not a technologist, I decided...
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The internet has become an important medium for doing business internationally. The opportunities are enormous, yet there are...
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Are companies using Blue Ocean Strategy to search for ‘uncontested market space’ and, if so, how? One group which has been...
Director Supply Chain - Would like to learn
Very insightful - Thanks for the interesting take on how digital transformation is relevant to Mad Men. I...
Digital customer experience - Digital customer experience is the essence of any successful marketing...
Web Development Company - Thanks for sharing such a useful article.
Founder - Fully agree that this is a helpful framework. ...