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    • Cooking Up a Creative Community

      A recipe based on INSEAD research.

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      Success begins with a clear-eyed understanding of the trends...

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  • Writing books at the push of a button
    October 12, 2007

    INSEAD professor Phil Parker has been granted a US patent for his software programme that writes books. It took him seven years...

  • The Money Illusion
    August 26, 2007

    Consumers are commonly subject to what economists call ‘the money illusion’, whereby a consumer’s perception of the value of...

  • How behaviour prediction can help to reinforce good habits but break bad ones
    May 26, 2007

    Human beings are creatures of habit. Many of our actions are repetitive and require little conscious thought or effort. However...

  • Create the right sort of buzz about your products
    March 26, 2007

    How important is word of mouth, more popularly known as buzz, for the success of your new products? Some companies rely on...

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  • Try opening meetings by touching base emotionally instead of getting straight to business, as most boards do. https://t.co/Pgpb4Iv2Iw https://knowledge.insead.edu/leadership-organisations/the-group-dynamics-that-define-well-functioning-boards-16111 via INSEADKnowledge
  • Mental health problems should be regarded the same as physical ones. https://t.co/VFUspl0Kui https://knowledge.insead.edu/blog/insead-blog/recognising-the-red-flags-of-workplace-mental-health-15321 via INSEADKnowledge
  • “The best thing we can do as leaders right now is to put humanity above the almighty dollar.” - Adam Zeitsiff https://t.co/5w6TmbU9y7 via INSEADKnowledge
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    The Digital Transformation of the “Mad Men” Model

    Very insightful - Thanks for the interesting take on how digital transformation is relevant to Mad Men. I...

  • Brad, 25.01.2021 at 11.43 am
    Five Steps to Great Digital Customer Experiences

    Digital customer experience - Digital customer experience is the essence of any successful marketing...

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    The Danger of Siloed Social Media

    Web Development Company - Thanks for sharing such a useful article.

  • Art Lapinsch, 13.01.2021 at 04.30 pm
    How to Build a Brand Pyramid

    Founder - Fully agree that this is a helpful framework. ...

  • Zebravo UK, 05.01.2021 at 07.05 am
    The Danger of Siloed Social Media

    Web development Services London - Thanks for taking the moment to consider this, I believe powerfully about...

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