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    Latest Articles
    • Are Our Supply Chains Ready for the Next Global Health Crisis?

      We need resilient healthcare supply chains to prepare for the...

    • Has Hybridity Killed Teamwork?

      The time has come to check whether the benefits of teamwork...

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  • Gucci: In the business of selling 'dreams'
    October 29, 2008

    As many look to cut costs to cope with the worsening economic downturn, you would expect consumer spending patterns to be...

  • The show must go on: Cirque du Soleil
    October 29, 2008

    As we brace ourselves for what threatens to be the worst economic slump since the Great Depression, one company seems to be...

  • Competing in China’s booming sportswear market
    October 29, 2008

    The Olympic flame may have been extinguished at the 2008 Beijing Olympics, but the competition for the spending power of...

  • The impact of changing packaging and portion sizes
    September 28, 2008

    When it comes to packaging, size matters.

  • Opportunities and risks in magazine publishing
    September 28, 2008

    Setting up a new magazine is perhaps riskier now than ever before as more and more people turn to the internet for news and...

    1
  • Crisis communications: The emergence of stakeholder media
    June 17, 2008

    When Le Monde exclaimed in a front-page headline: “Danone prepares to shed 3,000 jobs in Europe, including 1,700 in France”, on...

  • More expensive medication may be more potent
    April 26, 2008

    “Marketing variables not only influence people’s perceptions and expectations, they actually influence the real efficacy of...

  • The brand is the business
    April 26, 2008

    “Today more than half of the total stock market value of corporations lies in intangible assets such as brands … The brand is...

  • On the Branding Edge
    April 26, 2008

    Branding expert Ken Cato is the man that some major companies turn to for help with overhauling their branding. His clients...

  • Fast Strategy: staying ahead of the game
    January 26, 2008

    How can you make sure your company not only keeps its edge over its competitors, but also seizes new opportunities? In a new...

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Latest Comments
  • Ivan G. Somlai, 06.05.2022 at 06.07 am
    The Pitfalls of Flaunting Your Social Status

    Director - ETHNOBUREAUCRATICA - Finally--some sound advice on this topic :) Thank you.

  • Michelle , 13.04.2022 at 08.09 am
    Building a Customer-Centric Mindset

    Customer Journey Expert - Value is most important element

  • YallaCase, 02.02.2022 at 01.14 pm
    Why Facebook Is Rebranding Itself as Meta

    Wonderful Article about Meta Vs Facebook - Excellent to read such quality article to explain why Meta...

  • sevanne, 03.11.2021 at 02.28 pm
    The Neuroscience of Eating

    Gut - Gut here means the digestion system right?

  • Dr.Umer Salim, 27.10.2021 at 01.55 pm
    The Neuroscience Behind What the Crowd Thinks

    Founder & Principal - Intend to discuss on the role of neuroscience to surpass the chemicals imbalance in...

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