Marketing

Are companies using Blue Ocean Strategy to search for ‘uncontested market space’ and, if so, how? One group which has been...

INSEAD professor Phil Parker has been granted a US patent for his software programme that writes books. It took him seven years...

Consumers are commonly subject to what economists call ‘the money illusion’, whereby a consumer’s perception of the value of...

Human beings are creatures of habit. Many of our actions are repetitive and require little conscious thought or effort. However...

How important is word of mouth, more popularly known as buzz, for the success of your new products? Some companies rely on...