
As many look to cut costs to cope with the worsening economic downturn, you would expect consumer spending patterns to be...
As many look to cut costs to cope with the worsening economic downturn, you would expect consumer spending patterns to be...
As we brace ourselves for what threatens to be the worst economic slump since the Great Depression, one company seems to be...
The Olympic flame may have been extinguished at the 2008 Beijing Olympics, but the competition for the spending power of...
When it comes to packaging, size matters.
Setting up a new magazine is perhaps riskier now than ever before as more and more people turn to the internet for news and...
When Le Monde exclaimed in a front-page headline: “Danone prepares to shed 3,000 jobs in Europe, including 1,700 in France”, on...
“Marketing variables not only influence people’s perceptions and expectations, they actually influence the real efficacy of...
“Today more than half of the total stock market value of corporations lies in intangible assets such as brands … The brand is...
Branding expert Ken Cato is the man that some major companies turn to for help with overhauling their branding. His clients...
How can you make sure your company not only keeps its edge over its competitors, but also seizes new opportunities? In a new...
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy...
In a rapidly changing business environment disrupted by increased regulatory reforms, digitalisation, societal demands, capital...
A series of blog posts about how changes in culture and technology are reshaping what managers do. INSEAD professors Pushan...
Director - ETHNOBUREAUCRATICA - Finally--some sound advice on this topic :) Thank you.
Customer Journey Expert - Value is most important element
Wonderful Article about Meta Vs Facebook - Excellent to read such quality article to explain why Meta...
Gut - Gut here means the digestion system right?
Founder & Principal - Intend to discuss on the role of neuroscience to surpass the chemicals imbalance in...