INSEAD professor Phil Parker has been granted a US patent for his software programme that writes books. It took him seven years...
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Consumers are commonly subject to what economists call ‘the money illusion’, whereby a consumer’s perception of the value of...
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Human beings are creatures of habit. Many of our actions are repetitive and require little conscious thought or effort. However...
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How important is word of mouth, more popularly known as buzz, for the success of your new products? Some companies rely on...
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