Marketing

“Today more than half of the total stock market value of corporations lies in intangible assets such as brands … The brand is...

Branding expert Ken Cato is the man that some major companies turn to for help with overhauling their branding. His clients...

How can you make sure your company not only keeps its edge over its competitors, but also seizes new opportunities? In a new...

“There are only two advantages in life which are proprietary: technology and branding. Since I’m not a technologist, I decided...

The internet has become an important medium for doing business internationally. The opportunities are enormous, yet there are...

Are companies using Blue Ocean Strategy to search for ‘uncontested market space’ and, if so, how? One group which has been...

INSEAD professor Phil Parker has been granted a US patent for his software programme that writes books. It took him seven years...

Consumers are commonly subject to what economists call ‘the money illusion’, whereby a consumer’s perception of the value of...

Human beings are creatures of habit. Many of our actions are repetitive and require little conscious thought or effort. However...

How important is word of mouth, more popularly known as buzz, for the success of your new products? Some companies rely on...