Consumers are commonly subject to what economists call ‘the money illusion’, whereby a consumer’s perception of the value of...
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Human beings are creatures of habit. Many of our actions are repetitive and require little conscious thought or effort. However...
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How important is word of mouth, more popularly known as buzz, for the success of your new products? Some companies rely on...
Gut - Gut here means the digestion system right?
Founder & Principal - Intend to discuss on the role of neuroscience to surpass the chemicals imbalance in...
Quite Insightful - great article, thanks Christoph
Autism - Very interesting article. Another disorder where the gut-brain connection is being investigated is...
I fully agree - I think the 3 common mistakes of brands and their approach fall under the first one. Not...