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    • How to Find Fulfilment by Taking a Step Down

      Three stories of professionals who bucked the trend and found...

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      A unique programme to foster leadership and supply chain...

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  • The brand is the business
    April 26, 2008

    “Today more than half of the total stock market value of corporations lies in intangible assets such as brands … The brand is...

  • On the Branding Edge
    April 26, 2008

    Branding expert Ken Cato is the man that some major companies turn to for help with overhauling their branding. His clients...

  • Fast Strategy: staying ahead of the game
    January 26, 2008

    How can you make sure your company not only keeps its edge over its competitors, but also seizes new opportunities? In a new...

  • Banyan Tree: The brand imperative
    December 12, 2007

    “There are only two advantages in life which are proprietary: technology and branding. Since I’m not a technologist, I decided...

  • How content affects the buying and selling of ad links
    October 12, 2007

    The internet has become an important medium for doing business internationally. The opportunities are enormous, yet there are...

  • In search of blue oceans: The Starwood experience
    October 12, 2007

    Are companies using Blue Ocean Strategy to search for ‘uncontested market space’ and, if so, how? One group which has been...

  • Writing books at the push of a button
    October 12, 2007

    INSEAD professor Phil Parker has been granted a US patent for his software programme that writes books. It took him seven years...

  • The Money Illusion
    August 26, 2007

    Consumers are commonly subject to what economists call ‘the money illusion’, whereby a consumer’s perception of the value of...

  • How behaviour prediction can help to reinforce good habits but break bad ones
    May 26, 2007

    Human beings are creatures of habit. Many of our actions are repetitive and require little conscious thought or effort. However...

  • Create the right sort of buzz about your products
    March 26, 2007

    How important is word of mouth, more popularly known as buzz, for the success of your new products? Some companies rely on...

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Latest Comments
  • Abhishek Palteru, 23.06.2022 at 11.00 am
    Consumer Streaks Are Motivating – The Key Is Keeping Them Alive

    Very interesting article - Thanks for this very interesting article. If I were to combine the learnings...

  • Ivan G. Somlai, 06.05.2022 at 06.07 am
    The Pitfalls of Flaunting Your Social Status

    Director - ETHNOBUREAUCRATICA - Finally--some sound advice on this topic :) Thank you.

  • Michelle , 13.04.2022 at 08.09 am
    Building a Customer-Centric Mindset

    Customer Journey Expert - Value is most important element

  • YallaCase, 02.02.2022 at 01.14 pm
    Why Facebook Is Rebranding Itself as Meta

    Wonderful Article about Meta Vs Facebook - Excellent to read such quality article to explain why Meta...

  • sevanne, 03.11.2021 at 02.28 pm
    The Neuroscience of Eating

    Gut - Gut here means the digestion system right?

In the Spotlight
The W. Chan Kim & Renée Mauborgne Blog

W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy...

INSEAD Corporate Governance Centre

In a rapidly changing business environment disrupted by increased regulatory reforms, digitalisation, societal demands, capital...

The Future of Management

A series of blog posts about how changes in culture and technology are reshaping what managers do. INSEAD professors Pushan...

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