
Consumers are commonly subject to what economists call ‘the money illusion’, whereby a consumer’s perception of the value of...
Consumers are commonly subject to what economists call ‘the money illusion’, whereby a consumer’s perception of the value of...
Human beings are creatures of habit. Many of our actions are repetitive and require little conscious thought or effort. However...
How important is word of mouth, more popularly known as buzz, for the success of your new products? Some companies rely on...
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy...
In a rapidly changing business environment disrupted by increased regulatory reforms, digitalisation, societal demands, capital...
A series of blog posts about how changes in culture and technology are reshaping what managers do. INSEAD professors Pushan...
Great questions Matteo - Great questions Matteo....
Founder of jclutz.com - Dear Abhishek...
Aapershate - These are some nice blog post
Very interesting article - Thanks for this very interesting article. If I were to combine the learnings...
Director - ETHNOBUREAUCRATICA - Finally--some sound advice on this topic :) Thank you.