
How licensing and price competition can lead to win-win agreements.
How licensing and price competition can lead to win-win agreements.
Front-of-package claims influence perceptions, despite no link to actual nutritional quality.
Instead of blindly giving away complementary services, B2B companies should make a strategic decision on whether to kill it,...
Contrary to popular belief, pursuing a modest positive change is sometimes perceived as easier than maintaining the status quo.
The brands that mean the most to consumers aren’t always the ones you’d expect.
Subtly reminding people how busy they are can nudge them to make virtuous choices.
Taking the time to consider unknowns helps executives make better decisions.
Modern-day temporary retail blurs the line between shopping and marketing – thus demanding a strategy of its own.
Conservatives are more likely to buy luxury when they believe it can help them maintain their social position.
The Healthcare Management Initiative at INSEAD was founded on the belief that many of the systemic challenges of the healthcare...
In a rapidly changing business environment disrupted by increased regulatory reforms, digitalisation, societal demands, capital...
A series of blog posts about how changes in culture and technology are reshaping what managers do. INSEAD professors Pushan...
Very insightful - Thanks for the interesting take on how digital transformation is relevant to Mad Men. I...
Digital customer experience - Digital customer experience is the essence of any successful marketing...
Web Development Company - Thanks for sharing such a useful article.
Founder - Fully agree that this is a helpful framework. ...
Web development Services London - Thanks for taking the moment to consider this, I believe powerfully about...