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    Latest Articles
    • Can State and Shareholder Capitalism Combine?

      The structural “liabilities” of state-owned enterprises can,...

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      How precarious workers balance financial uncertainty, health...

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  • Coffee Pods: Tied Goods and the Pursuit of Profit
    April 24, 2019

    How licensing and price competition can lead to win-win agreements.

  • Four Ways Foods Claim to Be “Healthy"
    April 18, 2019

    Front-of-package claims influence perceptions, despite no link to actual nutritional quality.

  • Rekindling an Old Flame on a Zero-Based Budget
    March 27, 2019

    How 3G Capital made Burger King cool again.

    1
  • Turn Free Services into Paid Opportunities to Grow Your Business
    December 7, 2018

    Instead of blindly giving away complementary services, B2B companies should make a strategic decision on whether to kill it,...

    2
  • The Little-Known Quirk in the Way Our Brain Evaluates Goals
    November 28, 2018

    Contrary to popular belief, pursuing a modest positive change is sometimes perceived as easier than maintaining the status quo.

  • How Brands Can Stay Relevant in the Digital Age
    October 11, 2018

    The brands that mean the most to consumers aren’t always the ones you’d expect.

    2
  • The Bright Side of Busyness
    September 20, 2018

    Subtly reminding people how busy they are can nudge them to make virtuous choices.

  • How Managers Can Curb Overconfidence
    September 12, 2018

    Taking the time to consider unknowns helps executives make better decisions.

    1
  • How Luxury Brands Can Combat Pop-Up Fatigue
    September 10, 2018

    Modern-day temporary retail blurs the line between shopping and marketing – thus demanding a strategy of its own.

  • How Political Ideology Shapes Luxury Spending
    August 17, 2018

    Conservatives are more likely to buy luxury when they believe it can help them maintain their social position.

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  • "It's only lonely at the top if you forget all the people you met along the way and fail to acknowledge their contr… https://t.co/t4TGY2gr1t https://twitter.com/i/web/status/1366796817099325446 via INSEADKnowledge
  • All the ingredients you need for #creativity – add experts, remove the food chain, add dashes of laughter and curio… https://t.co/uoTBDa8T6b https://twitter.com/i/web/status/1366766512627974147 via INSEADKnowledge
  • For some personality types, advanced workplace technologies add value; for others, they are a source of #stress. https://t.co/g02HqcMDUE https://knowledge.insead.edu/leadership-organisations/how-technology-threatens-mental-health-especially-if-youre-inauthentic-15696 via INSEADKnowledge
Latest Comments
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    The Digital Transformation of the “Mad Men” Model

    Very insightful - Thanks for the interesting take on how digital transformation is relevant to Mad Men. I...

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    Five Steps to Great Digital Customer Experiences

    Digital customer experience - Digital customer experience is the essence of any successful marketing...

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    The Danger of Siloed Social Media

    Web Development Company - Thanks for sharing such a useful article.

  • Art Lapinsch, 13.01.2021 at 04.30 pm
    How to Build a Brand Pyramid

    Founder - Fully agree that this is a helpful framework. ...

  • Zebravo UK, 05.01.2021 at 07.05 am
    The Danger of Siloed Social Media

    Web development Services London - Thanks for taking the moment to consider this, I believe powerfully about...

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