How licensing and price competition can lead to win-win agreements.
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Front-of-package claims influence perceptions, despite no link to actual nutritional quality.
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Instead of blindly giving away complementary services, B2B companies should make a strategic decision on whether to kill it,...
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Contrary to popular belief, pursuing a modest positive change is sometimes perceived as easier than maintaining the status quo.
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The brands that mean the most to consumers aren’t always the ones you’d expect.
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Subtly reminding people how busy they are can nudge them to make virtuous choices.
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Taking the time to consider unknowns helps executives make better decisions.
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Modern-day temporary retail blurs the line between shopping and marketing – thus demanding a strategy of its own.
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Conservatives are more likely to buy luxury when they believe it can help them maintain their social position.
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