In the digital age where consumers and brands are connected like never before, B2B retailers need to embrace new business...
-
-
How licensing and price competition can lead to win-win agreements.
-
Front-of-package claims influence perceptions, despite no link to actual nutritional quality.
-
-
Instead of blindly giving away complementary services, B2B companies should make a strategic decision on whether to kill it,...
-
Contrary to popular belief, pursuing a modest positive change is sometimes perceived as easier than maintaining the status quo.
-
The brands that mean the most to consumers aren’t always the ones you’d expect.
-
Subtly reminding people how busy they are can nudge them to make virtuous choices.
-
Taking the time to consider unknowns helps executives make better decisions.
-
Modern-day temporary retail blurs the line between shopping and marketing – thus demanding a strategy of its own.
Director Supply Chain - Would like to learn
Very insightful - Thanks for the interesting take on how digital transformation is relevant to Mad Men. I...
Digital customer experience - Digital customer experience is the essence of any successful marketing...
Web Development Company - Thanks for sharing such a useful article.
Founder - Fully agree that this is a helpful framework. ...