Happy customers may come back, but only customers who are thrilled will recommend your product.
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A man’s testosterone level can tell you the type of products he may gravitate towards.
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Neuroanatomy may help explain why some people are better than others at resisting food temptations.
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The ten qualities you should look for when interviewing potential CMOs for your start-up.
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Fewer start-ups would fail if marketers had a bigger say in the 4 Ps of the marketing mix.
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Marketers and parents both have a role to play in combating the global childhood obesity crisis.
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Having the best product won’t help your start-up without a focus on segmentation, targeting and positioning.
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Consumer behaviour may be influenced by a host of neurobiological factors that science is just beginning to understand.
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A vital tool that will help you define the very essence of your brand.
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With literally thousands of ads hitting us every day, it’s impossible to avoid being influenced.
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I like the part "for a - I like the part "for a services company, the notion of softness may give the...