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  • Driving B2B Digital Transformation Through Customer-centricity
    May 20, 2019

    Three steps to go beyond classic segmentation and unpack relationships with customers.

    2
  • What (Not) to Do in the Crosshairs of Digital Disruption
    May 17, 2019

    The downfall of iconic Swiss travel agency Kuoni exemplifies the grave options available to companies with pre-internet...

    1
  • Revolution in B2B Retail: From Perfume to Platform Economy
    May 8, 2019

    In the digital age where consumers and brands are connected like never before, B2B retailers need to embrace new business...

  • Coffee Pods: Tied Goods and the Pursuit of Profit
    April 24, 2019

    How licensing and price competition can lead to win-win agreements.

  • Four Ways Foods Claim to Be “Healthy"
    April 18, 2019

    Front-of-package claims influence perceptions, despite no link to actual nutritional quality.

  • Rekindling an Old Flame on a Zero-Based Budget
    March 27, 2019

    How 3G Capital made Burger King cool again.

    1
  • Turn Free Services into Paid Opportunities to Grow Your Business
    December 7, 2018

    Instead of blindly giving away complementary services, B2B companies should make a strategic decision on whether to kill it,...

    2
  • The Little-Known Quirk in the Way Our Brain Evaluates Goals
    November 28, 2018

    Contrary to popular belief, pursuing a modest positive change is sometimes perceived as easier than maintaining the status quo.

  • How Brands Can Stay Relevant in the Digital Age
    October 11, 2018

    The brands that mean the most to consumers aren’t always the ones you’d expect.

    2
  • The Bright Side of Busyness
    September 20, 2018

    Subtly reminding people how busy they are can nudge them to make virtuous choices.

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Latest Comments
  • Ivan G. Somlai, 06.05.2022 at 06.07 am
    The Pitfalls of Flaunting Your Social Status

    Director - ETHNOBUREAUCRATICA - Finally--some sound advice on this topic :) Thank you.

  • Michelle , 13.04.2022 at 08.09 am
    Building a Customer-Centric Mindset

    Customer Journey Expert - Value is most important element

  • YallaCase, 02.02.2022 at 01.14 pm
    Why Facebook Is Rebranding Itself as Meta

    Wonderful Article about Meta Vs Facebook - Excellent to read such quality article to explain why Meta...

  • sevanne, 03.11.2021 at 02.28 pm
    The Neuroscience of Eating

    Gut - Gut here means the digestion system right?

  • Dr.Umer Salim, 27.10.2021 at 01.55 pm
    The Neuroscience Behind What the Crowd Thinks

    Founder & Principal - Intend to discuss on the role of neuroscience to surpass the chemicals imbalance in...

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