To attract the most crowdfunding, a product should be framed as either new or useful.
-
-
Old habits are a powerful yet overlooked driver of consumer resistance to new products.
-
C-level executives lack a clear typology of the digital data that can help marketing strategists unlock value.
-
Marketing cues can influence the neurobiology underlying our feelings and behaviour.
-
Amazon will gain access to new capabilities in retail, but the challenge to traditional supermarkets will come from elsewhere.
-
Connecting with a fundamental consumer concern can give your brand purpose and create a platform for long-term profitable growth.
-
Fields as disparate as journalism and technology have a common route to success in the digital era.
-
Branding and advertising energy drinks as elixirs of sexual prowess and risk taking makes for a dangerous mixer with alcohol.
-
Framing a product as functional can appeal to those who feel a loss of control.
-
Accusations that have no basis in reality can be surprisingly damaging. But there are some ways to weaken them.
Nice thoughts - Keep up the good work.
Marketing in Real - its a very best article one of my best,Yes agreed as a student of marketing i do...
How Marketing Can Help Tech Start-Ups Survive | INSEAD Knowledge - Hey! This is my first visit to your blog...
This is a well written - This is a well written article. Nice topic on digital marketing strategies. Thank...
the growing power of marketing in the business world - this was a good article feel like I learned alone...