Marketing
Marketing
How Political Ideology Shapes Luxury Spending
Conservatives are more likely to buy luxury when they believe it can help them maintain their social position.
Marketing
Why Meeting Customers’ Expectations Isn’t Enough
Happy customers may come back, but only customers who are thrilled will recommend your product.
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Marketing
How Testosterone Influences Men’s Preferences for Luxury Products
A man’s testosterone level can tell you the type of products he may gravitate towards.
Marketing
Does Your Brain Structure Influence Your Food Choices?
Neuroanatomy may help explain why some people are better than others at resisting food temptations.
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Career
How to Hire a Rock Star Chief Marketing Officer
The ten qualities you should look for when interviewing potential CMOs for your start-up.
Marketing
How Marketing Can Help Tech Start-Ups Survive
Fewer start-ups would fail if marketers had a bigger say in the 4 Ps of the marketing mix.
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Marketing
Selling Kids on Healthy Eating
Marketers and parents both have a role to play in combating the global childhood obesity crisis.
Marketing
Start-Ups: Stop Wasting Your Marketing Budget
Having the best product won’t help your start-up without a focus on segmentation, targeting and positioning.
Marketing
Where Is Consumer Research Going Next?
Consumer behaviour may be influenced by a host of neurobiological factors that science is just beginning to understand.
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Marketing
How to Build a Brand Pyramid
A vital tool that will help you define the very essence of your brand.
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Marketing
Think You’re Immune to Advertising? Think Again
With literally thousands of ads hitting us every day, it’s impossible to avoid being influenced.
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Marketing
How Academics Can Rebuild Trust in Science
The tools for overcoming declining trust in science lie in science itself.
Marketing
Leveraging Digital to Optimise the Customer Experience
A broad array of new digital tools and trends can help you re-imagine the customer journey.
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Marketing
Kickstarter Backers Like Novelty or Usefulness, Not Both
To attract the most crowdfunding, a product should be framed as either new or useful.
Marketing
Marketers Should Leverage, Not Fight, Consumer Habits
Old habits are a powerful yet overlooked driver of consumer resistance to new products.