Skip to main content

Marketing

Sort by:

Marketing

How Political Ideology Shapes Luxury Spending

D. Dubois, J. C. Kim, B. Park

Conservatives are more likely to buy luxury when they believe it can help them maintain their social position.

Marketing

Why Meeting Customers’ Expectations Isn’t Enough

Happy customers may come back, but only customers who are thrilled will recommend your product.
1 comment

Marketing

How Testosterone Influences Men’s Preferences for Luxury Products

H. Plassmann, D. Dubois, G. Nave

A man’s testosterone level can tell you the type of products he may gravitate towards.

Marketing

Does Your Brain Structure Influence Your Food Choices?

Neuroanatomy may help explain why some people are better than others at resisting food temptations.
1 comment

Career

How to Hire a Rock Star Chief Marketing Officer

The ten qualities you should look for when interviewing potential CMOs for your start-up.

Marketing

How Marketing Can Help Tech Start-Ups Survive

Fewer start-ups would fail if marketers had a bigger say in the 4 Ps of the marketing mix.
2 comments

Marketing

Selling Kids on Healthy Eating

Marketers and parents both have a role to play in combating the global childhood obesity crisis.

Marketing

Start-Ups: Stop Wasting Your Marketing Budget

Having the best product won’t help your start-up without a focus on segmentation, targeting and positioning.

Marketing

Where Is Consumer Research Going Next?

Consumer behaviour may be influenced by a host of neurobiological factors that science is just beginning to understand.
2 comments

Marketing

How to Build a Brand Pyramid

A vital tool that will help you define the very essence of your brand.
4 comments

Marketing

Think You’re Immune to Advertising? Think Again

Benjamin Kessler & Steven Sweldens

With literally thousands of ads hitting us every day, it’s impossible to avoid being influenced.
2 comments

Marketing

How Academics Can Rebuild Trust in Science

The tools for overcoming declining trust in science lie in science itself.

Marketing

Leveraging Digital to Optimise the Customer Experience

A broad array of new digital tools and trends can help you re-imagine the customer journey.
4 comments

Marketing

Kickstarter Backers Like Novelty or Usefulness, Not Both

To attract the most crowdfunding, a product should be framed as either new or useful.

Marketing

Marketers Should Leverage, Not Fight, Consumer Habits

Old habits are a powerful yet overlooked driver of consumer resistance to new products.