
Three steps to go beyond classic segmentation and unpack relationships with customers.
Three steps to go beyond classic segmentation and unpack relationships with customers.
The downfall of iconic Swiss travel agency Kuoni exemplifies the grave options available to companies with pre-internet...
In the digital age where consumers and brands are connected like never before, B2B retailers need to embrace new business...
How licensing and price competition can lead to win-win agreements.
Front-of-package claims influence perceptions, despite no link to actual nutritional quality.
Instead of blindly giving away complementary services, B2B companies should make a strategic decision on whether to kill it,...
Contrary to popular belief, pursuing a modest positive change is sometimes perceived as easier than maintaining the status quo.
The brands that mean the most to consumers aren’t always the ones you’d expect.
Subtly reminding people how busy they are can nudge them to make virtuous choices.
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy...
In a rapidly changing business environment disrupted by increased regulatory reforms, digitalisation, societal demands, capital...
A series of blog posts about how changes in culture and technology are reshaping what managers do. INSEAD professors Pushan...
Director - ETHNOBUREAUCRATICA - Finally--some sound advice on this topic :) Thank you.
Customer Journey Expert - Value is most important element
Wonderful Article about Meta Vs Facebook - Excellent to read such quality article to explain why Meta...
Gut - Gut here means the digestion system right?
Founder & Principal - Intend to discuss on the role of neuroscience to surpass the chemicals imbalance in...