Three steps to go beyond classic segmentation and unpack relationships with customers.
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The downfall of iconic Swiss travel agency Kuoni exemplifies the grave options available to companies with pre-internet...
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In the digital age where consumers and brands are connected like never before, B2B retailers need to embrace new business...
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How licensing and price competition can lead to win-win agreements.
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Front-of-package claims influence perceptions, despite no link to actual nutritional quality.
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Instead of blindly giving away complementary services, B2B companies should make a strategic decision on whether to kill it,...
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Contrary to popular belief, pursuing a modest positive change is sometimes perceived as easier than maintaining the status quo.
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The brands that mean the most to consumers aren’t always the ones you’d expect.
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Subtly reminding people how busy they are can nudge them to make virtuous choices.
Director - ETHNOBUREAUCRATICA - Finally--some sound advice on this topic :) Thank you.
Customer Journey Expert - Value is most important element
Wonderful Article about Meta Vs Facebook - Excellent to read such quality article to explain why Meta...
Gut - Gut here means the digestion system right?
Founder & Principal - Intend to discuss on the role of neuroscience to surpass the chemicals imbalance in...