Modern-day temporary retail blurs the line between shopping and marketing – thus demanding a strategy of its own.
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Conservatives are more likely to buy luxury when they believe it can help them maintain their social position.
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Happy customers may come back, but only customers who are thrilled will recommend your product.
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A man’s testosterone level can tell you the type of products he may gravitate towards.
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Neuroanatomy may help explain why some people are better than others at resisting food temptations.
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The ten qualities you should look for when interviewing potential CMOs for your start-up.
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Fewer start-ups would fail if marketers had a bigger say in the 4 Ps of the marketing mix.
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Marketers and parents both have a role to play in combating the global childhood obesity crisis.
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Having the best product won’t help your start-up without a focus on segmentation, targeting and positioning.
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Consumer behaviour may be influenced by a host of neurobiological factors that science is just beginning to understand.
Omnichannel Customer Solutions - Nice article!! The omnichannel platform is the best way to gain digital...
Digital customer experience - Great read, thanks for sharing it with us. ...
Covid imapact - Hi thanks for the wonderful article, please have a look at post covid trends
Director Supply Chain - Would like to learn
Very insightful - Thanks for the interesting take on how digital transformation is relevant to Mad Men. I...