Flat pricing can represent a win-win for customers and firms.
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Apple is forcing change on the market again and that’s no bad thing.
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The recreational cannabis industry holds lessons for building brands in an industry with negative associations.
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Attractive sales people may actually decrease shoppers’ purchase intentions.
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Social media can amplify a message or start a movement, but there are fundamental rules for success.
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The future of e-commerce belongs to social apps like China’s WeChat. Here’s how brands can start preparing.
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When brands reach a certain number of followers, engagement starts to drop.
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The digital economy is setting new rules for cornering market share.
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Three fundamental principles are at the core of successful digital marketing campaigns.
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Short-term promotions disconnected from your overall strategy will not give your business a lasting lift.
Director Supply Chain - Would like to learn
Very insightful - Thanks for the interesting take on how digital transformation is relevant to Mad Men. I...
Digital customer experience - Digital customer experience is the essence of any successful marketing...
Web Development Company - Thanks for sharing such a useful article.
Founder - Fully agree that this is a helpful framework. ...