A broad array of new digital tools and trends can help you re-imagine the customer journey.
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To attract the most crowdfunding, a product should be framed as either new or useful.
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Old habits are a powerful yet overlooked driver of consumer resistance to new products.
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C-level executives lack a clear typology of the digital data that can help marketing strategists unlock value.
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Marketing cues can influence the neurobiology underlying our feelings and behaviour.
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Amazon will gain access to new capabilities in retail, but the challenge to traditional supermarkets will come from elsewhere.
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Connecting with a fundamental consumer concern can give your brand purpose and create a platform for long-term profitable growth.
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Fields as disparate as journalism and technology have a common route to success in the digital era.
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Branding and advertising energy drinks as elixirs of sexual prowess and risk taking makes for a dangerous mixer with alcohol.
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Framing a product as functional can appeal to those who feel a loss of control.
Great questions Matteo - Great questions Matteo....
Founder of jclutz.com - Dear Abhishek...
Aapershate - These are some nice blog post
Very interesting article - Thanks for this very interesting article. If I were to combine the learnings...
Director - ETHNOBUREAUCRATICA - Finally--some sound advice on this topic :) Thank you.