
A broad array of new digital tools and trends can help you re-imagine the customer journey.
A broad array of new digital tools and trends can help you re-imagine the customer journey.
To attract the most crowdfunding, a product should be framed as either new or useful.
Old habits are a powerful yet overlooked driver of consumer resistance to new products.
C-level executives lack a clear typology of the digital data that can help marketing strategists unlock value.
Marketing cues can influence the neurobiology underlying our feelings and behaviour.
Amazon will gain access to new capabilities in retail, but the challenge to traditional supermarkets will come from elsewhere.
Connecting with a fundamental consumer concern can give your brand purpose and create a platform for long-term profitable growth.
Fields as disparate as journalism and technology have a common route to success in the digital era.
Branding and advertising energy drinks as elixirs of sexual prowess and risk taking makes for a dangerous mixer with alcohol.
Framing a product as functional can appeal to those who feel a loss of control.
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy...
In a rapidly changing business environment disrupted by increased regulatory reforms, digitalisation, societal demands, capital...
A series of blog posts about how changes in culture and technology are reshaping what managers do. INSEAD professors Pushan...
Great questions Matteo - Great questions Matteo....
Founder of jclutz.com - Dear Abhishek...
Aapershate - These are some nice blog post
Very interesting article - Thanks for this very interesting article. If I were to combine the learnings...
Director - ETHNOBUREAUCRATICA - Finally--some sound advice on this topic :) Thank you.