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Please be informed that the website is currently undergoing migration.
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We’re sorry for any inconvenience caused.
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    Latest Articles
    • In Age of Deglobalisation, MNCs Need Closer Ties to Thrive

      Cultivating relationships with local communities and other...

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      Improving how humans work with algorithms could simply be a...

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  • Leveraging Digital to Optimise the Customer Experience
    October 17, 2017

    A broad array of new digital tools and trends can help you re-imagine the customer journey.

    4
  • Kickstarter Backers Like Novelty or Usefulness, Not Both
    October 16, 2017

    To attract the most crowdfunding, a product should be framed as either new or useful.

  • Marketers Should Leverage, Not Fight, Consumer Habits
    October 12, 2017

    Old habits are a powerful yet overlooked driver of consumer resistance to new products.

  • The Four Types of Big Data That Matter for CMOs
    September 29, 2017

    C-level executives lack a clear typology of the digital data that can help marketing strategists unlock value.

    1
  • How Marketing Can Trick Our Brains
    August 15, 2017

    Marketing cues can influence the neurobiology underlying our feelings and behaviour.

    1
  • Amazon-Whole Foods Is Not About to Wipe Out Supermarkets
    July 10, 2017

    Amazon will gain access to new capabilities in retail, but the challenge to traditional supermarkets will come from elsewhere.

  • How Your Firm Can Reignite Sales Growth
    July 4, 2017

    Connecting with a fundamental consumer concern can give your brand purpose and create a platform for long-term profitable growth.

  • Two New Commandments of Customer Engagement
    May 31, 2017

    Fields as disparate as journalism and technology have a common route to success in the digital era.

  • Drunk on Vodka and Marketing
    May 11, 2017

    Branding and advertising energy drinks as elixirs of sexual prowess and risk taking makes for a dangerous mixer with alcohol.

    2
  • Consumers Who Lack Control Seek Functional Products
    April 10, 2017

    Framing a product as functional can appeal to those who feel a loss of control.

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Twitter Feed
  • The message is "We are going to treat you like an adult.”    #HybridWork https://t.co/SK9JDqxzJU https://knowledge.insead.edu/leadership-organisations/challenging-assumptions-about-flexible-work-13411 via INSEADKnowledge
  • Ask yourself 3 questions: Who are you? What do you stand for? And who would you like to be?    https://t.co/pm2f60duAl https://knowledge.insead.edu/career/ten-steps-towards-a-more-fulfilling-life-19231 via INSEADKnowledge
  • Corporate Venture Capitalists can bring substantial resources and support to the table, but start-ups would be wise… https://t.co/CkmwutmjJI https://twitter.com/i/web/status/1558030695959764992 via INSEADKnowledge
Latest Comments
  • Abhi, 02.08.2022 at 06.07 am
    How to Shoot for the Holy Grail of Social Media Marketing

    Great questions Matteo - Great questions Matteo....

  • Matteo , 21.07.2022 at 12.08 pm
    How to Shoot for the Holy Grail of Social Media Marketing

    Founder of jclutz.com - Dear Abhishek...

  • Mohammed11, 12.07.2022 at 01.27 pm
    Why Facebook Is Rebranding Itself as Meta

    Aapershate - These are some nice blog post

  • Abhishek Palteru, 23.06.2022 at 11.00 am
    Consumer Streaks Are Motivating – The Key Is Keeping Them Alive

    Very interesting article - Thanks for this very interesting article. If I were to combine the learnings...

  • Ivan G. Somlai, 06.05.2022 at 06.07 am
    The Pitfalls of Flaunting Your Social Status

    Director - ETHNOBUREAUCRATICA - Finally--some sound advice on this topic :) Thank you.

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