AI: Disruption and Adaptation

Dissecting the transformative power of AI.

Delve deeper into developments in artificial intelligence, especially the disruptions across value chains. This series examines AI’s impact on a range of sectors, including business consulting, education and the media. It also sizes up the regulatory and ethical questions tied to this game-changing technology.

Dissecting the transformative power of AI.

Strategy

Decoding AI Adoption

P. Zemsky, R. Wong

How region, industry and company size impacts open-weight AI use by developers.

pop art of human arm wrestling robot arm

Strategy

The Power of AI to Shape Negotiations

Horacio Falcão

How to harness the vast potential of AI to enhance negotiation outcomes – while navigating its challenges.

Strategy

How Businesses Can Survive the AI "Black Hole"

Jason P. Davis

Why a balanced, experimental approach to GenAI might offer companies the best chance of navigating an uncertain future.

illustration of overlapping colourful heads

Leadership & Organisations

How to Assess Personality Using AI

E. Gattegno, N. Klein

Personality assessments are widely used to evaluate organisational fit. AI can help improve this process – but there are caveats.

Strategy

Could More Human-Like AI Undermine Trust?

P. Puranam, B. Vanneste

Designing modern AI in a way that makes it appear to have more agency could backfire by making people trust the technology less.

Strategy

What’s Next for Generative AI?

M. S. Lobo, P. M. Parker, T. Evgeniou

INSEAD professors venture an educated guess.

Strategy

Generating Value from GenAI

J. P. Davis, C. Lin, A. Aris

Organisations need experimentation, partnerships and the right talent and systems.

Operations

Ahead of the Trends

F. Godart, D. de Jori, I. Mirbach

Exploring the different ways fashion brands are embracing AI.

Career

Will AI Kill Us All?

Manfred F. R. Kets de Vries

Irrational humans have a long history of fearing some bogeyman.

Strategy

The Unintended Consequences of GenAI

P. Puranam, H. Kim, T. Evgeniou

With great power comes great risks.

Leadership & Organisations

Navigating the Future With a Human Touch

Graham Ward

How human-centred leadership is key to addressing the challenges and opportunities of AI

Career

The Biggest Winners of GenAI

P. M. Parker, H. Piezunka, A. S. Ovchinnikov

AI coming for your job? Truth is, for specific roles, generative technologies can be more godsend than threat.

Leadership & Organisations

What Business Leaders Really Think About Generative AI

Jason P. Davis

An INSEAD survey offers insights on who will benefit from AI, how attitudes differ in Europe, America and Asia, and when the AGI future will arrive.

Strategy

To Use AI Tools Smartly, Think Like a Strategist

Phanish Puranam

Consider how specific AI tools will impact your own skills and capabilities.

Strategy

Leave Intuition to the Machines

A. Lawson, M. Lobo, P. Puranam

Is it time for System 3 thinking by humans?

Economics & Finance

How Web3 and AI Will Transform Finance

J. Davis, J. Kasko

Artificial intelligence and crypto are not only reinventing financial products and delivery, but also influencing who gets to participate.

Leadership & Organisations

OpenAI's Crisis Is Yet Another Wake-Up Call

T. Evgeniou, Y. Lechell, L. Van der Heyden

Effective governance can save AI doomers, accelerationists, altruists and techno-capitalists from themselves.

Marketing

Ten Ways AI Is Transforming Marketing

H. Mann, J. Niessing

Firms will soon be able to decode the unsaid when interacting with consumers – in fact, some already do.

Operations

How Anti-Discriminatory Measures Can Worsen AI Bias

Anton S. Ovchinnikov

Removing gender-related data from machine-learning models may paradoxically harm women instead of protecting them.

Strategy

Mastering the Game: The Advantage of AI Training

Henning Piezunka

In the same way chess computers gave players a competitive edge, AI has the power to elevate skills and enhance performance.

Economics & Finance

Managing Systemic Risks in Tech: Lessons from Finance

F. Candelon, D. Martinez, P. Nathanial, T. Evgeniou, L. Van der Heyden

The financial sector's track record in risk management offers invaluable lessons for the tech industry.

Unconventional thinking: man with balloon rises to reach target

Strategy

How LLMs Can Change the Way We Strategise

E. Ilseven, Y. Doz

LLMs have notable limitations when it comes to strategy formulation, but deliberately imperfect prompts can challenge conventional thinking.

Strategy

Democracy, Defence and Conflict in the Age of AI

Rachel Eva Lim

How can we ensure that AI fosters, rather than undermines, democratic values?

Strategy

Must AI Accuracy Come at the Cost of Comprehensibility?

F. Candelon, T. Evgeniou, D. Martens

Companies looking to integrate AI in their operations should think twice before turning their backs on simpler, more explainable AI algorithms in favour of complex ones.

Navigating trust and safety in a world of AI

Operations

Navigating Trust and Safety in the World of Generative AI

T. Evgeniou, J. Dunn, A. Hunsberger

The new generation of artificial intelligence can help defend against online harms – if we can effectively manage the risks.

Strategy

How AI Can Improve Human Performance

F. Gaessler, H. Piezunka

AI training enhances strategic skills, especially in lower-skilled individuals. But it isn’t a perfect substitute for human training partners.

Strategy

ChatGPT and AI Disruption: Is Consulting Next in Line?

Phil Parker

Consultants need to up their game to match algorithms’ ability to provide affordable strategic due diligence.

Strategy

Developing AI With a Growth Mindset

T. Ojanperä, T. Vuori, Q. Huy

Nurture AI like you would a child.

Strategy

Leveraging Generative AI for Digital Transformation

Chengyi Lin

Opportunities and risks for companies incorporating generative AI as part of their digital transformation strategies.

Strategy

ChatGPT vs. Hybrids: The Future Depends on Our Choices

Phil Parker

Imposing the equivalent of a worldwide moratorium on generative artificial intelligence is absurd. But developers might want to pause and reflect on what they hope to achieve before releasing AI applications to the public.

Sort by: