Blue Ocean Strategy

Developed by INSEAD Professors of Strategy W. Chan Kim and Renée Mauborgne, Blue Ocean Strategy provides theoretical and scientific contributions to the fields of strategy and management that companies, governments and non-profit organisations can use to improve their practice and performance.  

This series showcases the two professors’ thought leadership amid their work as Co-Directors of the INSEAD Blue Ocean Strategy Institute. They are also the authors of the New York Times and Wall Street Journal bestseller Blue Ocean Shift - Beyond Competing, the international bestseller Blue Ocean Strategy and Beyond Disruption: Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs.